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      • December 2005 (Revised August 2006)
      • Case

      Bloemenveiling Aalsmeer

      By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
      The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details
      Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands
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      Oberholzer-Gee, Felix, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Bloemenveiling Aalsmeer." Harvard Business School Case 706-441, December 2005. (Revised August 2006.)
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