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  • August 2018 (Revised April 2023)
  • Case

Facebook—Can Ethics Scale in the Digital Age?

By: George A. Riedel and Carin-Isabel Knoop
Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details
Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media
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  • March 24, 2015
  • Article

Starbucks' 'Race Together' Campaign and the Upside of CEO Activism

By: Aaron Chatterji and Michael W. Toffel
When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's... View Details
Keywords: Leadership; Social Issues; Corporate Social Responsibility and Impact; Communication Strategy; Race
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  • May–June 1996
  • Article

Do Better at Doing Good

By: V. K. Rangan, Sohel Karim and Sheryl Sandberg
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