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- Faculty Publications (8)
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- All HBS Web (29)
- Faculty Publications (8)
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- 13 Dec 2016
- News
Eye Appeal Is Buy Appeal: Business Creates the Color of Foods
- 01 Oct 2000
- News
Rationale for Non-Rationality: Why We Make Bad Choices
brain called the amygdala. This area processes sensory stimulation before it reaches the conscious part of the brain. If the amygdala perceives a threat, it boosts the production of adrenaline, increasing the heart rate and creating other... View Details
Keywords: Laura Singleton (MBA '88)
- 01 Jun 2004
- News
Luxe Redux
not-so-new phenomenon. Simply put, it’s the act of buying things to make us feel better. Part of the experience is finding and purchasing that just-right something, but an equally important component is the thrill of the chase — the View Details
- 15 Nov 2018
- News
Don’t Be Afraid of AI
desires, it doesn't have needs. It's basically taking in sensory data and trying to make a model of the world and make predictions and understand the world around it. That's the part of the AI thing that we're doing. So, you worry a... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
engineering orientation into business. How do you explain Starbucks' success? In the past, coffee was treated as a commodity, with quality secondary to cost. So when we offered a terrific product in an appealing environment, with all the View Details
- 09 Feb 2017
- News
Turning Disorder into Opportunity
the challenges they face. Because people on the autism spectrum often suffer from sensory issues, workplace assessments were conducted to determine the needs of each Dandelion participant. “Distraction can come from lighting, noise, and... View Details
Keywords: Jennifer Myers
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
efforts, with satellite stores outside the museum and Web and catalog sales bringing in significant income. Sensory overload can easily sap a museum-goer's energy, and taking a break from the collections to eat is often an effective... View Details