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  • 2016
  • Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
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  • June 2020
  • Article

Overcoming Barriers to Early Disease Intervention

By: H. Hugo Caicedo, Daniel A. Hashimoto, Julio C. Caicedo, Alex Pentland and Gary P. Pisano
It is widely acknowledged that earlier intervention in many disease processes leads to better patient outcomes and lower treatment costs. To date, most efforts at early disease intervention have focused on "primary prevention" which focuses on preventing diseases in... View Details
Keywords: Secondary Prevention; Barriers To Response; Health Disorders; Health Care and Treatment
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  • August 2023
  • Article

Impact of Social Needs Case Management on Use of Medical and Behavioral Health Services: Secondary Analysis of a Randomized Controlled Trial

By: Mark D. Fleming, Crystal Guo, Margae Knox, Daniel M. Brown, Elizabeth A. Hernandez and Amanda L. Brewster
Social needs case management is an increasingly common strategy used by health care organizations to address integrated health and social needs. These programs connect patients to resources such as food assistance, housing, transportation, or income benefits, in... View Details
Keywords: Health Care and Treatment; Medical Specialties; Programs; Human Needs; Welfare; Health Industry; California
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  • October 2019
  • Case

Agility Africa

By: Juan Alcacer, Caroline M. Elkins and Esel Çekin
This case illustrates the challenge and opportunities that firms face when developing and executing new business models in high-risk, low-infrastructure, low-trust countries. It features a global logistics group, Agility, that aimed to become the leader in supplying... View Details
Keywords: Strategy; Business Model; Innovation and Invention; Expansion; Emerging Markets; Decision Choices and Conditions; Real Estate Industry; Distribution Industry; Africa
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  • 02 Mar 2009
  • Research & Ideas

When Goal Setting Goes Bad

can become a vice. Q: When are goals appropriate, and what ingredients should be included? A: Goals are appropriate when you know exactly what behaviors you want, you aren't concerned about secondary behaviors, and unethical behavior is... View Details
Keywords: by Sean Silverthorne
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

box, and the remote. Your breakfast-included hotel bill still features separate prices for bed and for breakfast. Partitioning should only be used by those sellers who want to sensitize people to a secondary benefit that might otherwise... View Details
Keywords: by Sean Silverthorne; Retail
  • 04 Aug 2014
  • Op-Ed

Why Small-Business Lending Is Not Recovering

because of a perfect storm of their falling sales and weakened collateral, and growing risk aversion among lenders. Those days are not over. While lingering cyclical factors from the crisis may still be constraining access to bank credit, there are also structural... View Details
Keywords: by Karen Mills; Banking; Financial Services
  • 24 Jul 2014
  • Op-Ed

Reform Tax Law to Keep US Firms at Home

accorded secondary status in this setting given the very limited revenue provided by current international tax rules and the remarkable complexity and distortions required to secure any such revenue. Additionally, it is not clear that... View Details
Keywords: by Mihir Desai; Pharmaceutical
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

research on secondary products or customers. Now, nice-to-knows that are not essential will have to wait. Enlist trusted partners. Marketers and research suppliers who trust each other and have established long-term relationships can... View Details
Keywords: by John Quelch
  • 13 Jul 2010
  • First Look

First Look: July 13

prevents homeowners from deleveraging when property values decline and homeowner equity deteriorates, conspire to create a "ratchet" effect in which homeowner leverage is maintained during good times without the ability to... View Details
Keywords: Martha Lagace
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 04 Aug 2009
  • First Look

First Look: August 4

contracting. We recognize the advantage of using fair values in circumstances where these are based on observable prices in liquid secondary markets, but caution against expanding fair values to areas such as intangibles where they could... View Details
Keywords: Martha Lagace
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55629 Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment By: Luo, Hong, and Julie Holland Mortimer Abstract— Copyright infringement may result from frictions View Details
Keywords: Dina Gerdeman

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