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Publications

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  • All HBS Web  (64)
    • News  (4)
    • Research  (53)
  • Faculty Publications  (41)

Show Results For

  • All HBS Web  (64)
    • News  (4)
    • Research  (53)
  • Faculty Publications  (41)
Page 1 of 64 Results →
  • January 2019 (Revised October 2019)
  • Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
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Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
  • January 1997
  • Case

World Bank (A1): Rural Development (Revisited)

By: George C. Lodge
Begins with a brief description of the World Bank and its commitment to rural development. Discusses the bank's Northeast rural development program in Brazil, outlining its failure, success, and structural design. The questions raised by the project are left for the... View Details
Keywords: International Finance; Development Economics; Rural Scope; Policy; Problems and Challenges; Government Legislation
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Lodge, George C. "World Bank (A1): Rural Development (Revisited)." Harvard Business School Case 797-090, January 1997.
  • January 2009 (Revised May 2011)
  • Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
  • May 2025
  • Case

IQanat: Empowering Rural Youth in Kazakhstan

By: Boris Groysberg and Maxim Pike Harrell
In June 2025, IQanat CEO Aliya Salikova considered scaling opportunities for the foundation, which provided educational opportunities for children from rural regions of Kazakhstan. Established by Kazakhstani businessman and philanthropist Aidyn Rakhimbayev, IQanat... View Details
Keywords: Mission and Purpose; Organizational Change and Adaptation; Leadership; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; Growth Management; Rural Scope; Philanthropy and Charitable Giving; Equality and Inequality; Education Industry; Central Asia; Kazakhstan
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Groysberg, Boris, and Maxim Pike Harrell. "IQanat: Empowering Rural Youth in Kazakhstan." Harvard Business School Case 425-077, May 2025.
  • November 2001
  • Case

Tobacco and the Future of Rural Kentucky

By: Ray A. Goldberg and James M Beagle
Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural communities. View Details
Keywords: Financial Instruments; Social Issues; Laws and Statutes; Rural Scope; Policy; Business and Community Relations; Government and Politics; Kentucky
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Goldberg, Ray A., and James M Beagle. "Tobacco and the Future of Rural Kentucky." Harvard Business School Case 902-412, November 2001.
  • November 2007 (Revised April 2008)
  • Case

Hariyali Kisaan Bazaar: A Rural Business Initiative

By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
  • April 1981
  • Case

Mexican Rural Development: SAM and PIDER

By: James E. Austin
Keywords: Development Economics; Food; Rural Scope; Mexico
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Austin, James E. "Mexican Rural Development: SAM and PIDER." Harvard Business School Case 581-139, April 1981.
  • September 2010
  • Teaching Note

China Mobile's Rural Communications Strategy (TN)

By: William C. Kirby and F. Warren McFarlan
Teaching Note for 309034. View Details
Keywords: Rural Scope; Investment; Communication Strategy; Information Management; Government and Politics; Governance Controls; China
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Kirby, William C., and F. Warren McFarlan. "China Mobile's Rural Communications Strategy (TN)." Harvard Business School Teaching Note 311-060, September 2010.
  • April 2009
  • Case

Invest Early: Early Childhood Development in a Rural Community

By: Stacey M. Childress and Geoff Eckman Marietta
Invest Early was an early childhood development partnership in rural northern Minnesota between 14 different organizations, which worked together through an advisory board, governing board, and leadership team in order to deliver coordinated early childhood services to... View Details
Keywords: Early Childhood Education; Rural Scope; Management Teams; Managerial Roles; Organizational Change and Adaptation; Business and Community Relations; Partners and Partnerships; Social and Collaborative Networks
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Childress, Stacey M., and Geoff Eckman Marietta. "Invest Early: Early Childhood Development in a Rural Community." Harvard Business School Case 309-089, April 2009.
  • May 2019
  • Background Note

Geographic Inequality Primer

By: William Kerr, Joseph Fuller, Manjari Raman and Donald Maruyama
There are large and persistent divides between urban centers and rural areas in America due in part to structural causes. This primer focuses on the demographic differences between urban and rural areas within the United States and the unique challenges facing rural... View Details
Keywords: Inequality; Rural; Development; Equality and Inequality; Demographics; Rural Scope; Urban Scope; Development Economics; Problems and Challenges; Globalization; United States
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Kerr, William, Joseph Fuller, Manjari Raman, and Donald Maruyama. "Geographic Inequality Primer." Harvard Business School Background Note 819-142, May 2019.
  • 1976
  • Other Unpublished Work

Barriers to Equal Opportunity in Rural Housing Markets

By: Dutch Leonard
Keywords: Housing; Equality and Inequality; Rural Scope
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Leonard, Dutch. "Barriers to Equal Opportunity in Rural Housing Markets." Urban Systems Research & Engineering, Cambridge, MA, January 1976.
  • February 2005 (Revised June 2007)
  • Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; India
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Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
  • 2017
  • Mimeo

Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector

By: Mukti Khaire, Shashank Shah and Kundan Madireddy
This publication is a study of the Indian Crafts Sector. It is an outcome of the team's research, engagement, and interactions with over 75 crafts enterprises across India. It documents the research process, insights generated, the impact, and policy recommendations... View Details
Keywords: Jobs and Positions; Creativity; Business and Community Relations; Rural Scope; India
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Khaire, Mukti, Shashank Shah, and Kundan Madireddy. "Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)
  • 1982
  • Chapter

Strategies and Mechanisms for Urban and Rural Subsidization: The Case of CONASUPO

By: James E. Austin
Keywords: Strategy; Policy; Rural Scope; Urban Scope; Sovereign Finance; Mexico
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Austin, James E. "Strategies and Mechanisms for Urban and Rural Subsidization: The Case of CONASUPO." In Nutrition Policy Implementation, edited by N. Scrimshaw and M. Wallerstein. Plenum Press, 1982.
  • October 2020
  • Case

HOPE and Transformational Lending: Netflix Invests in Black Led Banks

By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details
Keywords: Banking; Rural Entrepreneurship; Economic Development; Black Entrepreneurs; Economic Growth; Credit; Banks and Banking; Entrepreneurship; Rural Scope; Development Economics; Race; Investment; Decision Making; Banking Industry
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Macomber, John D., and Janice Broome Brooks. "HOPE and Transformational Lending: Netflix Invests in Black Led Banks." Harvard Business School Case 221-030, October 2020.
  • May 2022
  • Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger
Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details
Keywords: Fintech; Inflation; Deflation; Rural; Urban; Emerging Market; Mobile Technology; Finance; Money; Inflation and Deflation; Business Growth and Maturation; Decision Choices and Conditions; Demographics; Developing Countries and Economies; Corporate Entrepreneurship; Behavioral Finance; Currency; Banks and Banking; Commercial Banking; Financial Strategy; Rural Scope; Urban Scope; Innovation Strategy; Emerging Markets; Network Effects; Consumer Behavior; Mobile and Wireless Technology; Technology Adoption; Banking Industry; Financial Services Industry; Technology Industry; Congo, Democratic Republic of the
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Cohen, Lauren, and Grace Headinger. "Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?" Harvard Business School Case 222-084, May 2022.
  • February 2010 (Revised November 2011)
  • Case

International Agribusiness in China: Charoen Pokphand Group

By: William C. Kirby, Michael Shih-ta Chen, Tracy Manty and Yi Kwan Chu
The world's leading Thai agribusiness corporation and largest agribusiness investor in China, CP Group, is facing another crossroads in China as the country starts to undergo rural reform. The issues at hand for Chairman Dhanin Chearavanont is how CP can balance its... View Details
Keywords: Business or Company Management; SWOT Analysis; Adaptation; Business Strategy; Corporate Social Responsibility and Impact; Growth and Development Strategy; Competitive Strategy; Problems and Challenges; Rural Scope; Agribusiness; Change; Agriculture and Agribusiness Industry; China
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Kirby, William C., Michael Shih-ta Chen, Tracy Manty, and Yi Kwan Chu. "International Agribusiness in China: Charoen Pokphand Group." Harvard Business School Case 910-418, February 2010. (Revised November 2011.)
  • April 2009
  • Case

Brummer and the bracNet Investment

By: Alnoor Ebrahim, Michael Pirson and Patricia Mangas
bracNet, a for-profit/nonprofit partnership, aims to establish Internet connectivity throughout Bangladesh. Venture capitalist Patrik Brummer invested in a first round of funding to connect major cities. Should he invest again, this time in a rural roll-out, which may... View Details
Keywords: For-Profit Firms; Venture Capital; Investment; Investment Return; Rural Scope; Partners and Partnerships; Nonprofit Organizations; Internet; Telecommunications Industry; Bangladesh
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Ebrahim, Alnoor, Michael Pirson, and Patricia Mangas. "Brummer and the bracNet Investment." Harvard Business School Case 309-065, April 2009.
  • February 2011 (Revised September 2013)
  • Case

Sarvajal: Water for All

By: John D. Macomber and Mona Sinha
Entrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India where the public... View Details
Keywords: Business Subsidiaries; Business Model; Communication Technology; Private Sector; Social Entrepreneurship; Cost Management; Rural Scope; Emerging Markets; Infrastructure; Problems and Challenges; Information Infrastructure; India
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Macomber, John D., and Mona Sinha. "Sarvajal: Water for All." Harvard Business School Case 211-028, February 2011. (Revised September 2013.)
  • January 2018
  • Case

Partners In Health: Costing Primary Care in Haiti

By: Robert S. Kaplan and Mahek A. Shah
Partners in Health, a global NGO focused on delivering health care to residents of rural underserved communities, conducts a project on the cost of primary care at five sites in the Central Highlands of Haiti. It devises a simple approach for tracking the resources... View Details
Keywords: Global Health; Public Health; Health Care and Treatment; Activity Based Costing and Management; Cost Accounting; Rural Scope; Health Industry; Haiti
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Kaplan, Robert S., and Mahek A. Shah. "Partners In Health: Costing Primary Care in Haiti." Harvard Business School Case 118-051, January 2018.
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