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    • All HBS Web  (182)
      • Faculty Publications  (38)

      Roger L. MartinRemove Roger L. Martin →

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      • November 2024
      • Case

      Demond Martin and WellWithAll

      By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
      This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
      Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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      Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
      • November 2024
      • Teaching Note

      Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams

      By: Debora L. Spar and Julia M. Comeau
      Teaching Note for HBS Case No. 323-039. In 1990, satellite expert and Sirius XM founder Martine Rothblatt was determined to save the life of her seven-year-old daughter, Jenesis, who was diagnosed with a terminal illness called Pulmonary Arterial Hypertension (PAH). At... View Details
      Keywords: Pharmaceutical Companies; Technological And Scientific Innovation; Organ Donation; Health Care and Treatment; Health Disorders; Innovation and Invention; Growth and Development Strategy; Product Development; Pharmaceutical Industry; Medical Devices and Supplies Industry; United States; District of Columbia
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      Spar, Debora L., and Julia M. Comeau. "Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams." Harvard Business School Teaching Note 325-058, November 2024.
      • November 2022 (Revised April 2024)
      • Case

      Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams

      By: Debora L. Spar and Julia M. Comeau
      In 1990, satellite expert and Sirius XM founder Martine Rothblatt was determined to save the life of her seven-year-old daughter, Jenesis, who was diagnosed with a terminal illness called Pulmonary Arterial Hypertension (PAH). At the time, there was little medication... View Details
      Keywords: Pharmaceutical Companies; Technological And Scientific Innovation; Organ Donation; Health Care and Treatment; Health Disorders; Innovation and Invention; Pharmaceutical Industry; Medical Devices and Supplies Industry; United States; District of Columbia
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      Spar, Debora L., and Julia M. Comeau. "Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams." Harvard Business School Case 323-039, November 2022. (Revised April 2024.)
      • August 2022 (Revised September 2023)
      • Case

      Evaluating the Impact of Hillside Harvest

      By: Archie L. Jones, Mel Martin and Amy Klopfenstein
      In fall 2021, the HBS Impact Investment Fund student team had just finished their last round of due diligence on the BIPOC-founded premium hot sauce company Hillside Harvest. They thought the business had a fine performance, showing potential to grow into a successful... View Details
      Keywords: Impact Investing; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Food; Food and Beverage Industry; Financial Services Industry; United States; Massachusetts
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      Jones, Archie L., Mel Martin, and Amy Klopfenstein. "Evaluating the Impact of Hillside Harvest." Harvard Business School Case 823-017, August 2022. (Revised September 2023.)
      • April 27, 2022
      • Article

      Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality

      By: Jon M. Jachimowicz, Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva and Oliver P. Hauser
      Subjective perceptions of inequality can substantially influence policy attitudes, public health metrics, and societal well-being, but the lack of consensus in the scientific community on how to best operationalize and measure these perceptions may impede progress on... View Details
      Keywords: Equality and Inequality; Perception; Analysis
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      Jachimowicz, Jon M., Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva, and Oliver P. Hauser. "Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality." Journal of Economic Surveys (April 27, 2022).
      • February 2022
      • Case

      CityScore: Big Data Comes to Boston

      By: Boris Groysberg and Sarah L. Abbott
      In 2016, Martin “Marty” Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in... View Details
      Keywords: Analytics and Data Science; Government Administration; Leadership; Transformation; City; Measurement and Metrics; Public Administration Industry; Boston; United States
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      Groysberg, Boris, and Sarah L. Abbott. "CityScore: Big Data Comes to Boston." Harvard Business School Case 422-050, February 2022.
      • Article

      We Have a Rare Opportunity to Create a Stronger, More Equitable Society

      By: Shai Davidai, Martin Day, Daniela Goya-Tocchetto, Oliver Hauser, Jon M. Jachimowicz, M. Usman Mirza, Nailya Ordabayeva, L. Taylor Phillips, Barnabas Szaszi and Stephanie Tepper
      Income inequality in the United States was at historic levels before the coronavirus hit. Now, as the disease—and the social and economic implications it brings—spread across the country, it is likely to create even deeper fissures between the poor and rich. View Details
      Keywords: Socioeconomic Status; Coronavirus; Inequality; Work; Income; Equality and Inequality; Health Pandemics; Gender; Money; Policy; Race; Society
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      Davidai, Shai, Martin Day, Daniela Goya-Tocchetto, Oliver Hauser, Jon M. Jachimowicz, M. Usman Mirza, Nailya Ordabayeva, L. Taylor Phillips, Barnabas Szaszi, and Stephanie Tepper. "We Have a Rare Opportunity to Create a Stronger, More Equitable Society." Behavioral Scientist (June 1, 2020).
      • Article

      Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives

      By: Robert S. Kaplan, Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan, Christopher Saigal, Aman Mahajan and Neil A. Martin
      Object. To date, health care providers have devoted significant efforts to improve performance regarding patient safety and quality of care. To address the lagging involvement of health care providers in the cost component of the value equation, UCLA Health... View Details
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      Kaplan, Robert S., Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan, Christopher Saigal, Aman Mahajan, and Neil A. Martin. "Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives." Neurosurgical Focus 37, no. 5 (November 2014).
      • September 2012
      • Article

      Bringing Science to the Art of Strategy

      By: A. G. Lafley, Roger L. Martin, Jan W. Rivkin and Nicolaj Siggelkow
      For all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful strategies, teams need to adopt a... View Details
      Keywords: Strategic Planning; Science
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      Lafley, A. G., Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow. "Bringing Science to the Art of Strategy." Harvard Business Review 90, no. 9 (September 2012).
      • Article

      Hinged Dissections Exist

      By: Timothy G. Abbott, Zachary Abel, David Charlton, Erik D. Demaine, Martin L. Demaine and Scott Duke Kominers
      We prove that any finite collection of polygons of equal area has a common hinged dissection. That is, for any such collection of polygons there exists a chain of polygons hinged at vertices that can be folded in the plane continuously without self-intersection to form... View Details
      Keywords: Folding; Reconfiguration; Hinge; Plygon; Refinement; Mathematical Methods
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      Abbott, Timothy G., Zachary Abel, David Charlton, Erik D. Demaine, Martin L. Demaine, and Scott Duke Kominers. "Hinged Dissections Exist." Discrete & Computational Geometry 47, no. 1 (January 2012): 150–186.
      • September 2011 (Revised February 2014)
      • Case

      Duke Energy and the Nuclear Renaissance

      By: Richard H.K. Vietor and Forest L. Reinhardt
      Duke Energy, an American investor-owned electric utility, confronts multibillion dollar decisions about its future fuel mix. In particular, its leaders are considering building new nuclear capacity. Whether this is sensible depends, among other things, on demand... View Details
      Keywords: Cost vs Benefits; Expansion; Policy; Business Strategy; Energy Sources; Utilities Industry; Energy Industry; United States
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      Vietor, Richard H.K., and Forest L. Reinhardt. "Duke Energy and the Nuclear Renaissance." Harvard Business School Case 712-002, September 2011. (Revised February 2014.)
      • March 2010
      • Article

      I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

      By: Katherine L. Milkman, Todd Rogers and Max Bazerman
      How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
      Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry
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      Milkman, Katherine L., Todd Rogers, and Max Bazerman. "I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time." Marketing Letters 21, no. 1 (March 2010): 17–35.
      • Article

      Shape Replication Through Self-Assembly and RNase Enzymes

      By: Zachary Abel, Nadia Benbernou, Mirela Damian, Erik D. Demaine, Robin Flatland, Scott Duke Kominers, Robert Schweller and Martin L. Demaine
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      Abel, Zachary, Nadia Benbernou, Mirela Damian, Erik D. Demaine, Robin Flatland, Scott Duke Kominers, Robert Schweller, and Martin L. Demaine. "Shape Replication Through Self-Assembly and RNase Enzymes." Proceedings of the Annual ACM-SIAM Symposium on Discrete Algorithms 21st (2010): 1045–1064.
      • June 2009
      • Article

      Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
      • July 2008
      • Article

      Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making

      By: Katherine L. Milkman, Todd Rogers and Max Bazerman
      Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details
      Keywords: Decision Choices and Conditions; Ethics; Policy; Behavior; Conflict and Resolution
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      Milkman, Katherine L., Todd Rogers, and Max Bazerman. "Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making." Perspectives on Psychological Science 3, no. 4 (July 2008).
      • 2007
      • Working Paper

      Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details
      Keywords: Decision Choices and Conditions; Ethics; Policy; Behavior; Conflict and Resolution
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making." Harvard Business School Working Paper, No. 08-020, September 2007.
      • 2007
      • Working Paper

      Mental Accounting and Small Windfalls: Evidence from an Online Grocer

      By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
      We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
      Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
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      Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)
      • 2007
      • Working Paper

      Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
      Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Harvard Business School Working Paper, No. 07-099, June 2007. (Revised July 2007, December 2007, April 2008, September 2008, January 2009.)
      • 2007
      • Working Paper

      I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
      Keywords: Internet and the Web; Food; Decision Choices and Conditions; Conflict and Resolution; Emotions; Cognition and Thinking; Retail Industry; Food and Beverage Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time." Harvard Business School Working Paper, No. 07-078, April 2007. (Revised December 2007, May 2008, September 2008.)
      • December 2006 (Revised January 2008)
      • Case

      ViaGen: Revolutionizing the Livestock Industry

      By: David E. Bell, Reed Martin and Mary L. Shelman
      ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details
      Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry
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      Bell, David E., Reed Martin, and Mary L. Shelman. "ViaGen: Revolutionizing the Livestock Industry." Harvard Business School Case 507-021, December 2006. (Revised January 2008.)
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