Revenue Strategy - Publications - Faculty & Research - Harvard Business School

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2013
Chapter

Assessing Potential Carbon Revenues from Reduced Forest Cover Loss in Liberia

By: Jessica Donovan, Keith Lawrence, Christopher Neyor, Eduard Niesten and Eric Werker

We conducted an analysis that explores the merits of a low-carbon development strategy for Liberia. This chapter describes both our cost-benefit analysis initiative and a plausible policy process for Liberia. We proposed a simple approach that models the costs and... View Details

Keywords: Carbon Revenue; Liberia; Deforestation; Climate Change; Environmental Sustainability; Liberia

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October 2013
Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu

Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details

Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing

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2018
Article

Revenue Farming Reconsidered: Tenurial Rights and Tenurial Duties in Early Modern India, ca. 1556–1818

By: Sudev J Sheth

The meaning of land revenue farming in Indian history has eluded consensus. Some view it as an administrative aberration indicating weak state control, while others see it as a strategy for consolidating authority. This essay traces the historical development of iqṭāʻ... View Details

Keywords: Iqṭāʻ; Ijārah; Revenue Farming; Financial Agents; Mughal Empire; Business History; Business and Government Relations; Property; Finance; South Asia

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July 2023 (Revised October 2024)
Case

Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup

By: Paul M. Healy and Jung Koo Kang

The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details

Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States

July 1989 (Revised June 1993)
Case

American Airlines, Inc.: Revenue Management

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal... View Details

Keywords: Competition; Revenue; Air Transportation Industry

July 2008 (Revised May 2009)
Case

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details

Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts

September 2024
Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue... View Details

Keywords: Financial Strategy; Financial Management; Marketing; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Consumer Products Industry; United States; California

November 1999
Background Note

Recognizing Revenues and Expenses: Realized and Earned

By: Robert S. Kaplan

Describes a key concept in financial accounting: choosing an appropriate revenue recognition point. The accrual process requires revenue recognition and expense matching for reporting on the value creation process of companies. Describes the two key criteria for... View Details

Keywords: Accounting Audits; Accrual Accounting; Cost Accounting; Budgets and Budgeting; Revenue; Profit; Cost Management; Value Creation; Competitive Strategy; Financial Statements; Accounting Industry

March 2008
Article

When Growth Stalls

By: Matthew S. Olson, Derek C. M. van Bever and Seth Verry

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An abrupt and lasting drop in revenue growth is a crisis that can strike even the... View Details

Keywords: Growth Strategy; Revenues; Crisis Management; Revenue; Growth and Development Strategy

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14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

kinds of systems we see as being very effective, in that they're not intrusive…and the value you get back far outweighs the expense of clicks," he said. Eisenmann also asked participants if the advertising revenue model will... View Details

Keywords: by Julie Jette

Fall 2020
Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg

Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details

Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation

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July 2008 (Revised May 2009)
Teaching Note

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

Teaching Note for 2510 View Details

Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Mathematical Methods; Marketing Channels

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

26 Aug 2024
News

Skills Training Links Psychological Safety to Revenue Growth

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

2016
Case

Africa Strategy of China Nonferrous Metal Mining Group

By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao

Founded in 1983, China Nonferrous Metal Mining (Group) Co., Ltd. ("CNMC") is one of the earliest and largest global Chinese nonferrous metal industrial enterprises. It has investments and projects in 27 countries and trade networks in nearly 100 countries with a... View Details

Keywords: Cross-cultural Management; Global Strategy; Globalization; International Business; Strategy Management; Africa; China

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

Companies often manage strategy in fits and starts. Though executives may formulate an excellent strategy, it easily fades from memory as the organization tackles day-to-day operations issues, doing what HBS professor Robert S. Kaplan... View Details

Keywords: by Martha Lagace

September 1999 (Revised February 2000)
Case

Microsoft's Financial Reporting Strategy

Explores Microsoft's overall financial reporting strategy by examining the company's treatment of two accounting issues--software capitalization and revenue recognition. For both issues, the company selects accounting methods that are relatively conservative. Also... View Details

Keywords: Financial Reporting; Information Technology Industry

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

Web

Strategy Explained - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate View Details

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