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      • Faculty Publications  (269)

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      • June 2025
      • Article

      Ideation with Generative AI—In Consumer Research and Beyond

      By: Julian De Freitas, G. Nave and Stefano Puntoni
      The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
      Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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      De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
      • May–June 2025
      • Article

      Branch-and-Price for Prescriptive Contagion Analytics

      By: Alexandre Jacquillat, Michael Lingzhi Li, Martin Ramé and Kai Wang
      Contagion models are ubiquitous in epidemiology, social sciences, engineering, and management. This paper formulates a prescriptive contagion analytics model where a decision maker allocates shared resources across multiple segments of a population, each governed by... View Details
      Keywords: COVID-19; Mathematical Methods
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      Jacquillat, Alexandre, Michael Lingzhi Li, Martin Ramé, and Kai Wang. "Branch-and-Price for Prescriptive Contagion Analytics." Operations Research 73, no. 3 (May–June 2025): 1558–1580.
      • April 2025
      • Article

      Transitioning Into Retirement: The Interplay of Self and Life Structure

      By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn
      This paper explores the psychological, social, and behavioral ways in which professionals end their corporate careers and reorient themselves and their lives in the transition from employment to retirement. Framed within life course theory, specifically the adult... View Details
      Keywords: Retirement; Behavior; Transition; Identity
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      Crary, Marcy, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile, and Lotte Bailyn. "Transitioning Into Retirement: The Interplay of Self and Life Structure." Working, Aging and Retirement 11, no. 2 (April 2025): 175–196.
      • January 2025
      • Article

      Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses

      By: John Guzek and Ashley Whillans
      This research investigates the limited adoption of employee stock ownership plans (ESOPs) among small-to-medium sized businesses (SMBs) in the U.S. Through interviews with 30 SMB owners across various industries, we identify the key barriers to ESOP adoption as lack of... View Details
      Keywords: Profit Sharing; Employee Ownership; Management Practices and Processes; Compensation and Benefits; Small Business; Adoption; Employees
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      Guzek, John, and Ashley Whillans. "Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses." Compensation & Benefits Review 57, no. 1 (January 2025): 64–81.
      • 2025
      • Article

      Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments

      By: Kosuke Imai and Michael Lingzhi Li
      Researchers are increasingly turning to machine learning (ML) algorithms to investigate causal heterogeneity in randomized experiments. Despite their promise, ML algorithms may fail to accurately ascertain heterogeneous treatment effects under practical settings with... View Details
      Keywords: AI and Machine Learning; Mathematical Methods; Analytics and Data Science
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      Imai, Kosuke, and Michael Lingzhi Li. "Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments." Journal of Business & Economic Statistics 43, no. 1 (2025): 256–268.
      • November–December 2024
      • Article

      How to Avoid the Agility Trap

      By: Jianwen Liao and Feng Zhu
      Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details
      Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model
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      Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6 (November–December 2024): 126–133.
      • 2024
      • Working Paper

      Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python

      By: Melissa Ouellet and Michael W. Toffel
      This paper describes a range of best practices to compile and analyze datasets, and includes some examples in Stata, R, and Python. It is meant to serve as a reference for those getting started in econometrics, and especially those seeking to conduct data analyses in... View Details
      Keywords: Empirical Methods; Empirical Operations; Statistical Methods And Machine Learning; Statistical Interferences; Research Analysts; Analytics and Data Science; Mathematical Methods
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      Ouellet, Melissa, and Michael W. Toffel. "Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python." Harvard Business School Working Paper, No. 25-010, August 2024.
      • 2024
      • Working Paper

      Does Private Equity Have Any Business Being in the Health Care Business?

      By: Nori Gerardo Lietz and Zirui Song
      Private Equity (“PE”) has come under increased scrutiny by the press, academics, and policymakers, as well as the public, for its investments in health care delivery. This scrutiny has been exacerbated by recent high profile hospital bankruptcies following PE... View Details
      Keywords: Private Equity; Government Administration; Acquisition; Health Industry
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      Lietz, Nori Gerardo, and Zirui Song. "Does Private Equity Have Any Business Being in the Health Care Business?" Harvard Business School Working Paper, No. 25-012, September 2024.
      • 2024
      • Working Paper

      Determinants of Top-Down Sabotage

      By: Hashim Zaman and Karim R. Lakhani
      We investigate the conditions that motivate managers to impede the growth of talented subordinates due to fears of future competition for their own positions. Our research expands on existing tournament and contest theory literature that considers peer-to-peer sabotage... View Details
      Keywords: Succession Planning; Organizational Hierarchy; Compensation; Promotions; Tournaments; Talent and Talent Management; Organizational Structure; Employee Relationship Management; Performance Evaluation; Organizational Culture; Management Skills
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      Zaman, Hashim, and Karim R. Lakhani. "Determinants of Top-Down Sabotage." Harvard Business School Working Paper, No. 25-007, August 2024. (Revised December 2024.)
      • 2024
      • Working Paper

      How Real Is Hypothetical?: A High-Stakes Test of the Allais Paradox

      By: Uri Gneezy, Yoram Halevy, Brian Hall, Theo Offerman and Jeroen van de Ven
      Researchers in behavioral and experimental economics often argue that only incentive-compatible mechanisms can elicit effort and truthful responses from participants. Others argue that participants make less-biased decisions when the stakes are sufficiently high.... View Details
      Keywords: Research; Behavioral Finance; Economics; Behavior; Prejudice and Bias
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      Gneezy, Uri, Yoram Halevy, Brian Hall, Theo Offerman, and Jeroen van de Ven. "How Real Is Hypothetical? A High-Stakes Test of the Allais Paradox." Harvard Business School Working Paper, No. 25-005, August 2024.
      • June 2024
      • Article

      Valuing the Societal Impact of Medicines and Other Health Technologies: A User Guide to Current Best Practices

      By: Jason Shafrin, Jaehong Kim, Joshua T. Cohen, Louis P. Garrison, Dana A. Goldman, Jalpa A. Doshi, Joshua Krieger, Darius N. Lakdawalla, Peter J. Neumann, Charles E. Phelps, Melanie D. Whittington and Richard Willke
      This study argues that value assessment conducted from a societal perspective should rely on the Generalized Cost-Effectiveness Analysis (GCEA) framework proposed herein. Recently developed value assessment inventories—such as the Second Panel on Cost-Effectiveness’s... View Details
      Keywords: Health Care and Treatment; Valuation; Cost vs Benefits; Society
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      Shafrin, Jason, Jaehong Kim, Joshua T. Cohen, Louis P. Garrison, Dana A. Goldman, Jalpa A. Doshi, Joshua Krieger, Darius N. Lakdawalla, Peter J. Neumann, Charles E. Phelps, Melanie D. Whittington, and Richard Willke. "Valuing the Societal Impact of Medicines and Other Health Technologies: A User Guide to Current Best Practices." Forum of Health Economics and Policy 27, no. 1 (June 2024): 29–116.
      • 2024
      • Working Paper

      Design of Panel Experiments with Spatial and Temporal Interference

      By: Tu Ni, Iavor Bojinov and Jinglong Zhao
      One of the main practical challenges companies face when running experiments (or A/B tests) over a panel is interference, the setting where one experimental unit's treatment assignment at one time period impacts another's outcomes, possibly at the following time... View Details
      Keywords: Research
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      Ni, Tu, Iavor Bojinov, and Jinglong Zhao. "Design of Panel Experiments with Spatial and Temporal Interference." Harvard Business School Working Paper, No. 24-058, March 2024.
      • March–April 2024
      • Article

      How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management

      By: David M. Bersoff, Sandra J. Sucher and Peter Tufano
      Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support... View Details
      Keywords: Values and Beliefs; Social Issues; Business and Stakeholder Relations; Judgments; Management Practices and Processes
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      Bersoff, David M., Sandra J. Sucher, and Peter Tufano. "How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management." Harvard Business Review 102, no. 2 (March–April 2024): 108–119.
      • October–December 2023
      • Article

      A Practical Guide to Conversation Research: How to Study What People Say to Each Other

      By: Michael Yeomans, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber and Alison Wood Brooks
      Conversation—a verbal interaction between two or more people—is a complex, pervasive, and consequential human behavior. Conversations have been studied across many academic disciplines. However, advances in recording and analysis techniques over the last decade have... View Details
      Keywords: Interpersonal Communication; Analytics and Data Science; Research
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      Yeomans, Michael, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber, and Alison Wood Brooks. "A Practical Guide to Conversation Research: How to Study What People Say to Each Other." Advances in Methods and Practices in Psychological Science 6, no. 4 (October–December 2023).
      • October 2023
      • Article

      Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

      By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
      Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
      Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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      Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
      • 2023
      • Book

      Right Kind of Wrong: The Science of Failing Well

      By: Amy Edmondson
      A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.

      We used to think of failure as the opposite of success. Now,... View Details
      Keywords: Failure; Success
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      Edmondson, Amy. Right Kind of Wrong: The Science of Failing Well. New York, NY: Atria Books, 2023.
      • July–August 2023
      • Article

      Demand Learning and Pricing for Varying Assortments

      By: Kris Ferreira and Emily Mower
      Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
      Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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      Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
      • July 2023
      • Article

      Design and Analysis of Switchback Experiments

      By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
      In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
      Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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      Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Management Science 69, no. 7 (July 2023): 3759–3777.
      • May–June 2023
      • Article

      A New Approach to Building Your Personal Brand: How to Communicate Your Value

      By: Jill Avery and Rachel Greenwald
      For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
      Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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      Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
      • 2024
      • Working Paper

      Using LLMs for Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
      Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
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