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- All HBS Web
(688)
- People (2)
- News (140)
- Research (482)
- Events (1)
- Multimedia (3)
- Faculty Publications (208)
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- July 2021
- Article
The Effect of Price on Firm Reputation
By: Michael Luca and Oren Reshef
While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price... View Details
Keywords: Pricing; Reputation Systems; IT Policy And Management; Economics Of Digital Platforms; Business Ventures; Reputation; Price; Consumer Behavior; Analysis
Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021): 4408–4419.
- February 2013
- Supplement
Boston University: Managing Reputation and Risk (C)
By: Dutch Leonard, James Honan and Kerry Herman
- Article
Corporate Brand Reputation and Brand Crisis Management
Greyser, Stephen A. "Corporate Brand Reputation and Brand Crisis Management." Management Decision 47, no. 4 (2009): 590–602.
- February 2013
- Supplement
Boston University: Managing Reputation and Risk (B)
By: Dutch Leonard, James Honan and Kerry Herman
- February 2013
- Case
Boston University: Managing Reputation and Risk (A)
By: Dutch Leonard, James Honan and Kerry Herman
- March 2015
- Teaching Note
McKinsey & Co.—Protecting its Reputation (A) and (B)
By: Jay Lorsch and Emily McTague
McKinsey & Co—Protecting its Reputation (A&B) is a field case written from the perspective of the Firm's Managing Director Dominic Barton. The two cases describe the actions McKinsey & Co took to protect the firm's reputation after the Rajat Gupta matter.
The... View Details
The... View Details
Keywords: Consulting Firms; Leadership & Corporate Accountability; Leadership And Change Management; Leadership And Managing People; Leading A Global Business; Corporate Culture; Professional Service Firms; Professional Service Firm; Leadership; Corporate Accountability; Corporate Governance; Organizational Culture; Organizational Change and Adaptation; Consulting Industry; United States
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
of our clients who saw how we managed to overcome the crisis.” —Antonio Madero, Founder, Chairman and CEO of Sanluis Corporation (a leading Mexico-based automotive parts maker) Silverthorne: Was this focus on View Details
Keywords: by Sean Silverthorne
- Spring 2011
- Article
CSR as Reputation Insurance: Primum Non Nocere
By: Dylan B. Minor and John Morgan
We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details
Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation
Minor, Dylan B., and John Morgan. "CSR as Reputation Insurance: Primum Non Nocere." California Management Review 53, no. 3 (Spring 2011): 40–59.
- November 1999 (Revised June 2006)
- Case
DLJdirect: "Putting Our Reputation Online"
By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
- July 2006
- Article
Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management
By: Robert G. Eccles Jr. and Matthias Vollbracht
Eccles, Robert G., Jr., and Matthias Vollbracht. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management." Special Issue on Reputational Risk Geneva Papers on Risk and Insurance: Issues and Practice 31, no. 3 (July 2006).
- July 2014 (Revised October 2014)
- Supplement
McKinsey & Co. - Protecting its Reputation (B)
By: Jay Lorsch and Emily McTague
On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,... View Details
Keywords: Board; McKinsey; CONSULTING Firms; Risk; Risk Assessment; Partnerships; Insider Trading; Confidentiality; Personal Investing; Reputation; Corporate Accountability; Corporate Governance; Management Practices and Processes; Risk Management; Construction Industry; United States; California
Lorsch, Jay, and Emily McTague. "McKinsey & Co. - Protecting its Reputation (B)." Harvard Business School Supplement 415-022, July 2014. (Revised October 2014.)
- September 2018
- Case
The Reputation of the 'World's Most Prestigious Award': The Nobel Prize
By: Stephen A. Greyser and Mats Urde
Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details
Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Case 919-401, September 2018.
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details
Keywords: by Avery Forman
- Article
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
- July 2014 (Revised October 2014)
- Case
McKinsey & Co. - Protecting its Reputation (A)
By: Jay Lorsch and Emily McTague
On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,... View Details
Keywords: Board; McKinsey; Consulting Firms; Risk; Risk Assessment; Partnerships; Insider Trading; Confidentiality; Personal Investing; Reputation; Corporate Accountability; Corporate Governance; Management Practices and Processes; Risk Management; Consulting Industry; United States; California
Lorsch, Jay, and Emily McTague. "McKinsey & Co. - Protecting its Reputation (A)." Harvard Business School Case 415-021, July 2014. (Revised October 2014.)
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
a new study coauthored by Harvard Business School Professor Shai Bernstein. “Attracting high-quality talent is an important challenge for any young firm, and it’s critical to establishing reputation and growth.” “One of the key challenges... View Details
Keywords: by Rachel Layne
- February 1989
- Background Note
Corporate Positioning: How to Assess--and Build--A Company's Reputation
Provides a framework for assessing and enhancing an organization's reputation. Points out two dimensions of a corporate image--visibility and credibility. Discusses several critical issues that must be addressed in building an image. Finally, provides an assessment of... View Details
Kosnik, Thomas J. "Corporate Positioning: How to Assess--and Build--A Company's Reputation." Harvard Business School Background Note 589-087, February 1989.
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
- 2024
- Working Paper
Private Equity Fund Valuation Management during Fundraising
By: Brian K. Baik
I investigate whether and how private equity fund managers (GPs) inflate their interim fund valuations (net asset values or NAVs) during fundraising periods. Specifically, I study the extent to which the GPs inflate NAVs by managing valuation assumptions (e.g.,... View Details
Keywords: Private Equity; Institutional Investors; Valuation Multiples; Earnings Management; Private Firms; Valuation; Investment Funds
Baik, Brian K. "Private Equity Fund Valuation Management during Fundraising." Harvard Business School Working Paper, No. 23-013, August 2022. (Revised May 2024.)
- March 2011 (Revised February 2018)
- Supplement
Wealth Management Crisis at UBS (B)
By: George Serafeim
The case describes the resolution of the U.S. Department of Justice (DOJ) investigation for tax fraud and the increasing pressure on the wealth management business. View Details
Keywords: Fraud; Regulatory Enforcement; Reputation Incentives; Crony Capitalism; Tax Havens; Legitimacy; Multinational; Strategic Change; Corporate Governance; Incentives; Transparency; Financial Services; Wealth; Taxation; Crime and Corruption; Global Range; Governance; Business and Government Relations; Asset Management; United States
Healy, Paul M., George Serafeim, and David Lane. "Wealth Management Crisis at UBS (B)." Harvard Business School Supplement 111-090, March 2011. (Revised February 2018.)