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    • All HBS Web  (290)
      • Faculty Publications  (50)

      Qualitative ResearchRemove Qualitative Research →

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      • April 2025
      • Article

      Transitioning Into Retirement: The Interplay of Self and Life Structure

      By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn
      This paper explores the psychological, social, and behavioral ways in which professionals end their corporate careers and reorient themselves and their lives in the transition from employment to retirement. Framed within life course theory, specifically the adult... View Details
      Keywords: Retirement; Behavior; Transition; Identity
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      Crary, Marcy, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile, and Lotte Bailyn. "Transitioning Into Retirement: The Interplay of Self and Life Structure." Working, Aging and Retirement 11, no. 2 (April 2025): 175–196.
      • February 2025
      • Article

      Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization

      By: Goran Calic, François Neville, Santi Furnari and C. S. Richard Chan
      Research is scant on how multiple venture attributes combine as “whole packages” of signals (or cognitive configurations) in resource holders’ eyes, shaping a venture’s ability to mobilize resources. Drawing on a Qualitative Comparative Analysis of 1,395 crowdfunding... View Details
      Keywords: Crowdfunding; Mission and Purpose; Entrepreneurship; Communication; Perception
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      Calic, Goran, François Neville, Santi Furnari, and C. S. Richard Chan. "Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization." Strategic Management Journal 46, no. 2 (February 2025): 309–347.
      • December 5, 2024
      • Article

      A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

      By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari
      Introduction
      Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details
      Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics
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      Thabane, Alex, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia, and Mohit Bhandari. "A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol." PLoS ONE 19, no. 12 (December 5, 2024).
      • 2025
      • Working Paper

      Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas

      By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
      The evaluation of innovative early-stage projects is essential for allocating limited resources. We investigate how the evaluation format affects the identification of feasibility issues through a field experiment at a leading research university. Experts were... View Details
      Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
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      Lane, Jacqueline N., Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber, and Eva C. Guinan. "Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas." Harvard Business School Working Paper, No. 24-064, March 2024. (Revised May 2025.)
      • June 2023
      • Case

      Investing in the Climate Transition at Neuberger Berman

      By: George Serafeim and Benjamin Maletta
      By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
      Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
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      Serafeim, George, and Benjamin Maletta. "Investing in the Climate Transition at Neuberger Berman." Harvard Business School Case 123-092, June 2023.
      • December 2022
      • Article

      Scarlet Letters: Rehabilitation Through Transgression Transparency and Personal Narrative Control

      By: Erin L. Frey, Ethan Bernstein and Nick Rekenthaler
      When employees commit transgressions, organizations often use tools of organizational control to prevent them from transgressing again. We investigate whether organizations can use transgression transparency to rehabilitate transgressors. Although making transgressions... View Details
      Keywords: Transparency; Workplace; Transgressions; Qualitative Research; Management Practices and Processes; Organizations; Employees; Reputation; Communication
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      Frey, Erin L., Ethan Bernstein, and Nick Rekenthaler. "Scarlet Letters: Rehabilitation Through Transgression Transparency and Personal Narrative Control." Administrative Science Quarterly 67, no. 4 (December 2022): 968–1011. (The first two authors contributed equally to this manuscript.)
      • June 2022
      • Article

      Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation

      By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani
      The evaluation and selection of novel projects lies at the heart of scientific and technological innovation, and yet there are persistent concerns about bias, such as conservatism. This paper investigates the role that the format of evaluation, specifically information... View Details
      Keywords: Project Evaluation; Innovation; Knowledge Frontier; Information Sharing; Negativity Bias; Projects; Innovation and Invention; Information; Knowledge Sharing
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      Lane, Jacqueline N., Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan, and Karim R. Lakhani. "Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation." Management Science 68, no. 6 (June 2022): 4478–4495.
      • October 1, 2021
      • Article

      An Evaluation of Cross-efficiency Methods: With an Application to Warehouse Performance.

      By: B.M. Balk, M.R. De Koster, Christian Kaps and J.L. Zofio
      Cross-efficiency measurement is an extension of Data Envelopment Analysis that allows for tie-breaking ranking of the Decision Making Units (DMUs) using all the peer evaluations. In this article we examine the theory of cross-efficiency measurement by comparing a... View Details
      Keywords: Efficiency Analysis; Performance Benchmarking; Warehousing; Analytics and Data Science; Performance Evaluation; Measurement and Metrics; Mathematical Methods
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      Balk, B.M., M.R. De Koster, Christian Kaps, and J.L. Zofio. "An Evaluation of Cross-efficiency Methods: With an Application to Warehouse Performance." Art. 126261. Applied Mathematics and Computation 406 (October 1, 2021).
      • October 2021
      • Article

      Directors' Perceptions of Board Effectiveness and Internal Operations

      By: J. Yo-Jud Cheng, Boris Groysberg, Paul M. Healy and Rajesh Vijayaraghavan
      We contribute to the growing literature on the effectiveness of corporate boards by examining the effect of two insights that have been largely unexplored in prior studies that use public data. First, since boards’ responsibilities are wide-ranging, more holistic... View Details
      Keywords: Boards Of Directors; Corporate Governance; Governing and Advisory Boards; Performance Effectiveness; Perception
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      Cheng, J. Yo-Jud, Boris Groysberg, Paul M. Healy, and Rajesh Vijayaraghavan. "Directors' Perceptions of Board Effectiveness and Internal Operations." Management Science 67, no. 10 (October 2021): 6399–6420.
      • Fall 2021
      • Article

      When to Go and How to Go? Founder and Leader Transitions in Private Equity Firms

      By: Josh Lerner and Diana Noble
      Leadership transition in private equity firms is an understudied field, despite the important, albeit controversial, role such firms play in developed economies. We analyzed 260 firms in an empirical study, supplemented by qualitative interviews with a small sample of... View Details
      Keywords: Leadership Transition; Private Equity; Leadership; Management Succession; Analysis
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      Lerner, Josh, and Diana Noble. "When to Go and How to Go? Founder and Leader Transitions in Private Equity Firms." Journal of Alternative Investments 24, no. 2 (Fall 2021): 9–30.
      • August 2021
      • Article

      Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

      By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett
      This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British... View Details
      Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; Analysis; India
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      Khanna, Tarun, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam, and Meena Hewett. "Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders." Academy of Management Perspectives 35, no. 3 (August 2021): 384–399.
      • August 2021
      • Article

      The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring

      By: Teresa M. Amabile and Douglas T. (Tim) Hall
      For decades, training in management research has emphasized objectivity, typically viewed as an arm’s length distance between the topic of the research and the interests of the researcher. This emphasis has led most scholars to avoid research topics of deep personal... View Details
      Keywords: Qualitative Research Methods; Case Research Methods; Organizational Behavior; Careers; Career Changes And Transitions; Self-relevant Research; Research; Personal Development and Career; Transition; Identity; Retirement
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      Amabile, Teresa M., and Douglas T. (Tim) Hall. "The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring." Academy of Management Perspectives 35, no. 3 (August 2021): 347–366.
      • 2021
      • Article

      Fundraising for Stigmatized Groups: A Text Message Donation Experiment

      By: Katerina Linos, Laura Jakli and Melissa Carlson
      As government welfare programming contracts and NGOs increasingly assume core aid functions, they must address a long-standing challenge—that people in need often belong to stigmatized groups. To study other-regarding behavior, we fielded an experiment through a... View Details
      Keywords: Demographics; Philanthropy and Charitable Giving; Communication Strategy; Civil Society or Community; Non-Governmental Organizations; Welfare; Greece
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      Linos, Katerina, Laura Jakli, and Melissa Carlson. "Fundraising for Stigmatized Groups: A Text Message Donation Experiment." American Political Science Review 115, no. 1 (2021): 14–30.
      • 2020
      • Working Paper

      When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects

      By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani
      The evaluation of novel projects lies at the heart of scientific and technological innovation, and yet literature suggests that this process is subject to inconsistency and potential biases. This paper investigates the role of information sharing among experts as the... View Details
      Keywords: Project Evaluation; Innovation; Knowledge Frontier; Negativity Bias; Projects; Innovation and Invention; Information; Diversity; Judgments
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      Lane, Jacqueline N., Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan, and Karim R. Lakhani. "When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects." Harvard Business School Working Paper, No. 21-007, July 2020. (Revised November 2020.)
      • June 2020
      • Teaching Note

      Understanding the Brand Equity of Nestlé Crunch Bar

      By: Jill Avery and Gerald Zaltman
      Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
      Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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      Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
      • 2020
      • Working Paper

      Recognition Incentives for Internal Crowdsourcing: A Field Experiment at NASA

      By: Jana Gallus, Olivia S. Jung and Karim R. Lakhani
      What might motivate employees to participate in internal crowdsourcing, a peer-based approach to innovation? Should organizations use incentives that are congruent with their established hierarchical structures, or should they use incentives that are aligned with the... View Details
      Keywords: Online Platforms; Employee Engagement; Managerial Recognition; Innovation and Management; Employees; Motivation and Incentives
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      Gallus, Jana, Olivia S. Jung, and Karim R. Lakhani. "Recognition Incentives for Internal Crowdsourcing: A Field Experiment at NASA." Harvard Business School Working Paper, No. 20-059, November 2019. (Revised May 2020.)
      • December 2019
      • Article

      Understanding Retirement Requires Getting Inside People's Stories: A Call for More Qualitative Research

      By: Teresa M. Amabile
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      Amabile, Teresa M. "Understanding Retirement Requires Getting Inside People's Stories: A Call for More Qualitative Research." Work, Aging and Retirement 5, no. 3 (July 2019): 207–211.
      • June 2019
      • Article

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details
      Keywords: Learning; Experience and Expertise; Analysis; Perception
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
      • January 2019
      • Supplement

      Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

      By: Jill Avery and Gerald Zaltman
      In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
      Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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      Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
      • January 2019
      • Case

      Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

      By: Jill Avery and Gerald Zaltman
      In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
      Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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      Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
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