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- News (110)
- Research (229)
- Events (1)
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- Faculty Publications (18)
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- 06 Nov 2019
- News
Google Buys Fitbit, and Twitter Bans Political Ads
- 15 Jan 2014
- News
Yelp giving businesses that buy ads preferential treatment?
- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- 28 Jul 2010
- News
Sleazy Marketers Game Google's Sponsored Ads
- 28 Jul 2011
- News
Managers buy in to buy-outs
- 01 Dec 2005
- News
Buy the Book
recognition, Patterson regularly outsells other “brand-name authors” such as Stephen King and Tom Clancy by simply publishing more books, averaging three titles each year with the occasional assistance of a coauthor. Patterson brings an View Details
- 03 Feb 2012
- News
Facebook's balancing act
- 25 Apr 2012
- News
Patagonia's Founder is America's Most Unlikely Business Guru
- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 29 Dec 2021
- News
Should Retailers Split E-Commerce From Stores? A High-Level Debate
- 22 Jun 2015
- News
An HBR Refresher on Breakeven Quantity
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
regulations, including a pitch clock, larger bases, and restriction on defensive shifts. READ MORE Dan Morrell: Let's go back to the genesis of some of the changes that were ruled out this season, right?- And I think you've probably talked about this View Details
- 01 Mar 2024
- News
In Harmony
Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Dec 2019
- News
Bridging the Gap
adding that YALPers across the city, both from her cohort and earlier years, made what would become Velocity 2040 a recurring touchpoint for the community as a whole. “We could’ve pushed this out through the chamber, but then it would... View Details
- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
in the Northeast, responsible for everything from running the projectors to selling more than 1 million pounds of popcorn each year. To help Hollywood fill seats, O'Donnell bought Allied Advertising, which, with the clout befitting the nation's third-largest print... View Details
- 01 Apr 2000
- News
Highly Recommended: Leah Modigliani
analysts say, because I want to keep track of the stocks they like and get ideas to put on our list," says Modigliani, poised, relaxed, and making it all sound quite simple. But when she announces a new addition every week or so to the top-ten or "fresh money" View Details
Keywords: Julia Hanna
- 01 Mar 2018
- News
Every Trick in the Book
because they are selling you more than books. In the early 2000s, when these bookstores were competing with Amazon on price, they were losing; they will always lose in the face of Amazon’s buying power. But since the late 2000s, many... View Details
Keywords: April White
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details