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Publications

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    • All HBS Web  (580)
      • Faculty Publications  (206)

      Prof. Geoffrey JonesRemove Prof. Geoffrey Jones →

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      • 2025
      • Chapter

      Institutional Entrepreneurship and Climate Change

      By: Ann-Kristin Bergquist and Geoffrey Jones
      This chapter explores when and why private regulatory governance systems became the primary form of global environmental governance. The chapter explores two different historical paths in such private regulation and how they came about. The first path involved... View Details
      Keywords: Institutional Entrepreneurship; Environment; Climate Change; Governing Rules, Regulations, and Reforms; Environmental Regulation; Standards; Corporate Social Responsibility and Impact
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      Bergquist, Ann-Kristin, and Geoffrey Jones. "Institutional Entrepreneurship and Climate Change." Chap. 1 in Climate Change and Business: Historical Perspectives, edited by Teresa da Silva Lopes, Paul Duguid, and Robert Fredona, 8–29. London, United Kingdom: Routledge, 2025.
      • February 2025
      • Article

      Deep Responsibility, SDGs, and Asia: A Historical Perspective

      By: Geoffrey Jones
      Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details
      Keywords: ESG; Multinational Corporation; Sustainability; Corporate Social Responsibility and Impact; Multinational Firms and Management; Corporate Governance; Leadership; Asia
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      Jones, Geoffrey. "Deep Responsibility, SDGs, and Asia: A Historical Perspective." Asian Business & Management 24, no. 1 (February 2025): 25–32.
      • 2025
      • Chapter

      Sustainability and Green Business in Latin America

      By: Geoffrey Jones
      This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details
      Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America
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      Jones, Geoffrey. "Sustainability and Green Business in Latin America." Chap. 8 in A Business History of Latin America, edited by Andrea Lluch, Martin Monsalve Zanatti, and Marcelo Bucheli, 159–174. New York, NY, United States: Routledge, 2025.
      • June 2024
      • Article

      Oral History and Business History in Emerging Markets

      By: Geoffrey Jones
      This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
      Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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      Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
      • April 2024
      • Teaching Plan

      Helmy Abouleish: Making a Desert Bloom

      By: Geoffrey G. Jones and Maxim Pike Harrell
      Teaching Plan for HBS Case No. 324-029. View Details
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      Jones, Geoffrey G., and Maxim Pike Harrell. "Helmy Abouleish: Making a Desert Bloom." Harvard Business School Teaching Plan 324-124, April 2024.
      • 2024
      • Working Paper

      Private Regulation, Institutional Entrepreneurship and Climate Change: A Business History Perspective

      By: Ann-Kristin Bergquist and Geoffrey Jones
      Private regulatory systems, including voluntary efforts by firms to restrain their own behavior are the primary form of global climate change governance. However, when environmental challenges first rose up on the scientific and political agendas during the 1970s, the... View Details
      Keywords: Certification; Climate Change; Environmental Regulation; Business History; Governing Rules, Regulations, and Reforms; Policy
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      Bergquist, Ann-Kristin, and Geoffrey Jones. "Private Regulation, Institutional Entrepreneurship and Climate Change: A Business History Perspective." Harvard Business School Working Paper, No. 24-041, January 2024.
      • September 2023 (Revised January 2024)
      • Case

      Helmy Abouleish: Making a Desert Bloom

      By: Geoffrey G. Jones and Maxim Pike Harrell
      This case examines the history of prominent Egyptian-based social enterprise SEKEM from its foundation in 1977 until the COP27 conference held in Sharm El-Sheikh in 2022. Led by father and son team Ibrahim and Helmy Abouleish, SEKEM turned desert into farmland using... View Details
      Keywords: Agribusiness; Climate Change; Values and Beliefs; Social Enterprise; Agriculture and Agribusiness Industry; Egypt
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      Jones, Geoffrey G., and Maxim Pike Harrell. "Helmy Abouleish: Making a Desert Bloom." Harvard Business School Case 324-029, September 2023. (Revised January 2024.)
      • July 2023
      • Article

      Deep Responsibility and Irresponsibility in the Beauty Industry

      By: Geoffrey Jones
      This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
      Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Entreprises et histoire 111, no. 2 (July 2023): 113–125.
      • 2023
      • Working Paper

      The Politics of Philanthropy in China

      By: Geoffrey Jones and Yuhai Wu
      This working paper looks historically at business philanthropy in China. In the West, the literature has distinguished between entrepreneurial and customary philanthropy, while the phenomenon of spiritual philanthropy has been identified in many emerging markets. This... View Details
      Keywords: China; Philanthropy; Ethics; Philanthropy and Charitable Giving; Moral Sensibility; Corporate Social Responsibility and Impact; Economic Systems; Economic Sectors; China
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      Jones, Geoffrey, and Yuhai Wu. "The Politics of Philanthropy in China." Harvard Business School Working Paper, No. 23-067, May 2023.
      • 2023
      • Working Paper

      El Dorado Lost: Local Elites, Real Estate and the Education Business in China

      By: Geoffrey Jones and Yuhai Wu
      This working paper examines the evolving, complex and multifaceted relationship between the real estate industry and the education sector in China. The current crises in the private education and real estate sectors caused by policy shifts reflect the inter-meshing of... View Details
      Keywords: Business and Government Relations; Policy; Government and Politics; Economic Sectors; Education Industry; Real Estate Industry; China
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      Jones, Geoffrey, and Yuhai Wu. "El Dorado Lost: Local Elites, Real Estate and the Education Business in China." Harvard Business School Working Paper, No. 23-065, May 2023.
      • 2023
      • Working Paper

      Deep Responsibility and Irresponsibility in the Beauty Industry

      By: Geoffrey Jones
      This working paper employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have carried too many health hazards.... View Details
      Keywords: Corporate Social Responsibility and Impact; Corporate Accountability; Ethics; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Harvard Business School Working Paper, No. 23-058, March 2023.
      • 2023
      • Book

      Deeply Responsible Business: A Global History of Values-Driven Leadership

      By: Geoffrey Jones
      Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details
      Keywords: Corporate Responsibility; Business Ecuation; Socially Responsible Investing; Business Education; Ethics; Leadership; Business History; Philanthropy and Charitable Giving; Religion; Social Enterprise; Social Issues; Wealth and Poverty; Corporate Social Responsibility and Impact; Mission and Purpose; Banking Industry; Beauty and Cosmetics Industry; Computer Industry; Consumer Products Industry; Education Industry; Fashion Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Manufacturing Industry; Electronics Industry; Agriculture and Agribusiness Industry; United Kingdom; Germany; United States; Japan; India; Latin America
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      Jones, Geoffrey. Deeply Responsible Business: A Global History of Values-Driven Leadership. Cambridge, MA: Harvard University Press, 2023.
      • March 2023
      • Supplement

      Ghassan E. Nuqul: Establishing the Core Values of a Family Business

      By: Geoffrey Jones
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      Jones, Geoffrey. "Ghassan E. Nuqul: Establishing the Core Values of a Family Business." Harvard Business School Multimedia/Video Supplement 323-711, March 2023.
      • February 2023
      • Teaching Plan

      Aristotle Onassis and the Greek Shipping Industry

      By: Geoffrey Jones and Melanie Sheehan
      Teaching Plan for HBS Case No. 805-141. View Details
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      Jones, Geoffrey, and Melanie Sheehan. "Aristotle Onassis and the Greek Shipping Industry." Harvard Business School Teaching Plan 823-087, February 2023.
      • January 2023
      • Teaching Plan

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Mona Rahmani
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      Jones, Geoffrey, and Mona Rahmani. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Teaching Plan 323-063, January 2023.
      • November 2022
      • Teaching Plan

      Ken Durham and Unilever as a 'Multi-Local Multinational'

      By: Geoffrey Jones and Mona Rahmani
      Teaching Plan for HBS Case No. 808-025. View Details
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      Jones, Geoffrey, and Mona Rahmani. "Ken Durham and Unilever as a 'Multi-Local Multinational'." Harvard Business School Teaching Plan 323-049, November 2022.
      • September 2022
      • Article

      Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality

      By: Valeria Giacomin and Geoffrey Jones
      This article discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States, and has... View Details
      Keywords: Philanthropy; Foundations; Spirituality; Philanthropy and Charitable Giving; Social Enterprise; Emerging Markets; Values and Beliefs; Africa; Asia; Latin America; Middle East
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      Giacomin, Valeria, and Geoffrey Jones. "Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality." Journal of Business Ethics 180, no. 1 (September 2022): 263–282. (https://doi.org/10.1007/s10551-021-04875-4.)
      • July 2022 (Revised October 2022)
      • Case

      Nestlé, Shared Value and KitKat Diplomacy

      By: Geoffrey G. Jones and Sabine Pitteloud
      The case revolves around the decision on March 23, 2022 by Mark Schneider, the chief executive of Swiss-based Nestlé, to withdraw the emblematic Kit Kat chocolate bar from sales in Russia in response to the invasion of Ukraine in the previous month, although not its... View Details
      Keywords: Shared Value; Corporate Social Responsibility and Impact; Globalized Economies and Regions; Ethics; War; Social Issues
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      Jones, Geoffrey G., and Sabine Pitteloud. "Nestlé, Shared Value and KitKat Diplomacy." Harvard Business School Case 323-018, July 2022. (Revised October 2022.)
      • July 2022 (Revised January 2023)
      • Case

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Veronica Tong
      Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
      Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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      Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
      • June 2022
      • Teaching Plan

      Rupert Murdoch: The Last Tycoon

      By: Geoffrey G. Jones and Mona Rahmani
      Teaching Plan for HBS Case No. 811-017. View Details
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      Jones, Geoffrey G., and Mona Rahmani. "Rupert Murdoch: The Last Tycoon." Harvard Business School Teaching Plan 822-133, June 2022.
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