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  • All HBS Web  (3,975)
    • People  (4)
    • News  (1,196)
    • Research  (2,062)
    • Events  (26)
    • Multimedia  (37)
  • Faculty Publications  (1,097)
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  • February 2014 (Revised August 2015)
  • Case

Mission Produce

By: Jose B. Alvarez and Mary Shelman
As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply... View Details
Keywords: Fresh Produce; Food; Peru; Vertical Integration; Supply Chain; Agriculture; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States; Peru
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Alvarez, Jose B., and Mary Shelman. "Mission Produce." Harvard Business School Case 514-023, February 2014. (Revised August 2015.)
  • November 2010 (Revised July 2011)
  • Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson
Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details
Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry
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Alvarez, Jose B., and Ryan Johnson. "FreshTec: Revolutionizing Fresh Produce." Harvard Business School Case 511-059, November 2010. (Revised July 2011.)
  • November 1996 (Revised February 1997)
  • Case

Farmington Fresh: Growers Changing Produce Distribution

By: Ray A. Goldberg and Don Daniels
Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details
Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States
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Goldberg, Ray A., and Don Daniels. "Farmington Fresh: Growers Changing Produce Distribution." Harvard Business School Case 597-047, November 1996. (Revised February 1997.)
  • December 2022
  • Case

Mission Produce in 2022

By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred
Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s... View Details
Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Consumer Products Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile
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Reinhardt, Forest, Jose B. Alvarez, and Natalie Kindred. "Mission Produce in 2022." Harvard Business School Case 723-026, December 2022.
  • May 2008
  • Background Note

The Producing Manager: A Double-Barreled Role

By: John J. Gabarro and Thomas J. DeLong
The purpose of this note is to ground and amplify on the characteristics and challenges of the producing manager role. It is in response to requests from participants for a piece of "take away" material that can be shared with colleagues in professional service firms... View Details
Keywords: Managerial Roles; Production; Service Operations; Practice
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Gabarro, John J., and Thomas J. DeLong. "The Producing Manager: A Double-Barreled Role." Harvard Business School Background Note 908-415, May 2008.
  • November 1997
  • Case

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
  • December 2022
  • Case

Taylor Farms: Adding Value to Fresh Produce

By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo
In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment... View Details
Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry
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Alvarez, José B., Forest L. Reinhardt, Jenyfeer Martinez Buitrago, and Pedro Levindo. "Taylor Farms: Adding Value to Fresh Produce." Harvard Business School Case 523-041, December 2022.
  • November–December 1990
  • Article

Why Change Programs Don't Produce Change

By: M. Beer, R. A. Eisenstat and B. Spector
Keywords: Programs; Change
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Beer, M., R. A. Eisenstat, and B. Spector. "Why Change Programs Don't Produce Change." Harvard Business Review 68, no. 6 (November–December 1990): 158–166.
  • March 2011
  • Teaching Note

FreshTec: Revolutionizing Fresh Produce (TN)

By: Jose B. Alvarez and Ryan Johnson
Teaching Note for 511059. View Details
Keywords: Service Industry
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Alvarez, Jose B., and Ryan Johnson. "FreshTec: Revolutionizing Fresh Produce (TN)." Harvard Business School Teaching Note 511-105, March 2011.
  • December 1993 (Revised February 1994)
  • Case

Wegmans and the Produce Revolution

By: Ray A. Goldberg
Keywords: Food; Plant-Based Agribusiness; Food and Beverage Industry
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Goldberg, Ray A. "Wegmans and the Produce Revolution." Harvard Business School Case 594-082, December 1993. (Revised February 1994.)
  • 2012
  • Book

Producing Prosperity: Why America Needs a Manufacturing Renaissance

By: Gary P. Pisano and Willy Shih
For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details
Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States
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Pisano, Gary P., and Willy Shih. Producing Prosperity: Why America Needs a Manufacturing Renaissance. Boston, MA: Harvard Business Review Press, 2012.
  • August 1984 (Revised April 1996)
  • Background Note

Influencing Clients to Produce Needed Change

By: Arthur N. Turner
Keywords: Change Management
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Turner, Arthur N. "Influencing Clients to Produce Needed Change." Harvard Business School Background Note 485-046, August 1984. (Revised April 1996.)
  • 2008
  • Other Unpublished Work

The Producing Manager: A Double-Barreled Role

By: John J. Gabarro, Thomas J. DeLong and Rob Lees
Keywords: Management
Citation
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Gabarro, John J., Thomas J. DeLong, and Rob Lees. "The Producing Manager: A Double-Barreled Role." January 2008.
  • August 4, 2000
  • Article

Film Producer and Distributor Accounting Standard Standardized

By: David F. Hawkins
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Hawkins, David F. "Film Producer and Distributor Accounting Standard Standardized." Accounting Bulletin, no. 89 (August 4, 2000).
  • December 8, 2023
  • Article

What Makes a Company Great at Producing Leaders?

By: Sarah Abbott, Robin Abrahams and Boris Groysberg
GE is well known as an “academy company”—a talent incubator that exports effective leaders to other organizations and even industries. To better understand which companies are top talent incubators today, the authors worked with the Official Board, a firm that provides... View Details
Keywords: Personal Development and Career; Talent and Talent Management; Training; Organizational Culture
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Abbott, Sarah, Robin Abrahams, and Boris Groysberg. "What Makes a Company Great at Producing Leaders?" Harvard Business Review (website) (December 8, 2023).
  • 07 Aug 2019
  • Research & Ideas

Big Infrastructure May Not Always Produce Big Benefits

Governments and policymakers often assume that infrastructure development is key to jumpstarting economic growth for citizens, an “If we build it they will come” chain reaction of new jobs, more efficient transportation, and safer streets. The view among economists,... View Details
Keywords: by Martha Lagace; Construction
  • 1986
  • Book

Making Strategy Work: How Senior Managers Produce Results

By: Richard G. Hamermesh
Keywords: Management Teams; Strategy
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Hamermesh, Richard G. Making Strategy Work: How Senior Managers Produce Results. New York: John Wiley & Sons, 1986.
  • October 1988
  • Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

By: Stephen A. Greyser
Keywords: Advertising Campaigns; Food; Food and Beverage Industry
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Greyser, Stephen A. National Pork Producers Council: ""Pork--The Other White Meat"" Campaign. Harvard Business School Case 589-055, October 1988.
  • 2012
  • Working Paper

Got Local Food? Understanding the Fresh Produce Supply Chain

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak
Keywords: Sustainability; Local Food; Operations Management; Local Range; Supply Chain; Environmental Sustainability; Food and Beverage Industry
Citation
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Ata, Baris, Deishin Lee, and Mustafa H. Tongarlak. "Got Local Food? Understanding the Fresh Produce Supply Chain." Working Paper, 2012.
  • 2009
  • Working Paper

Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

By: Carliss Y. Baldwin and Eric von Hippel
In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single user individuals or firms, and open collaborative innovation projects. We analyze the design costs and... View Details
Keywords: Cost; Policy; Collaborative Innovation and Invention; Independent Innovation and Invention; Intellectual Property; Rights; Welfare
Citation
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Baldwin, Carliss Y., and Eric von Hippel. "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation." Harvard Business School Working Paper, No. 10-038, November 2009.
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