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Publications

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  • All HBS Web  (275)
    • News  (114)
    • Research  (142)
  • Faculty Publications  (22)

Show Results For

  • All HBS Web  (275)
    • News  (114)
    • Research  (142)
  • Faculty Publications  (22)
Page 1 of 275 Results →
  • 01 Sep 2015
  • News

The Protagonist Goes Prime Time

To create a multimedia case about IDEO’s creative process, a video crew from HBS’s Educational Technology Services followed a design team through each step of a project with Peru-based movie theater chain Cineplanet. (Photos courtesy of Educational Technology Services)... View Details
Keywords: April White
  • 21 Jun 2014
  • News

Consumer Robotics Is Finally Ready For Prime Time

Keywords: robotics; Computer and Electronic Product Manufacturing; Manufacturing
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

show that Prime members spend almost double the money of other customers," Gupta said. "And the conversion from search to purchase for those customers is something like four to five times higher.... View Details
Keywords: Re: Sunil Gupta; Retail
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL and playing in the World Series.... View Details
Keywords: by Avery Forman; Sports
  • Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
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Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
  • 01 Mar 2005
  • News

Time to Trek

homes of HBS students, and met with numerous business leaders and politicians, including Prime Minister Manmohan Singh. “Treks really open up the field for students and expose them to industries and jobs in locations that aren’t typically... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 13 Dec 2013
  • News

How Thinking About Time Can Make You a Better Person

  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

there are two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. First, marketing and selling should be a prime task of the CEO's direct reports, the... View Details
Keywords: by John Quelch
  • 24 Sep 2012
  • Research & Ideas

Why Do We Tax?

Lawmakers, following public opinion rather than scholars' theories, have put in place very little tagging. Does this mean it's time to bury the Utilitarian approach? Not quite, says economist Matthew C. Weinzierl. The Harvard Business... View Details
Keywords: by Martha Lagace; Legal Services
  • 24 Sep 2012
  • News

Why Do We Tax?

  • 2014
  • Article

Time, Money, and Morality

By: F. Gino and C. Mogilner
Money, a resource that absorbs much daily attention, seems to be present in much unethical behavior thereby suggesting that money itself may corrupt. This research examines a way to offset such potentially deleterious effects—by focusing on time, a resource that tends... View Details
Keywords: Money; Ethics
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Gino, F., and C. Mogilner. "Time, Money, and Morality." Psychological Science 25, no. 2 (February 2014): 414–421.
  • June 2009 (Revised May 2013)
  • Case

Australia: The Riches and Challenges of Commodities

By: Laura Alfaro and Renee Kim
Australia's Prime Minister Kevin Rudd faced a daunting task that he never imagined he would have to face when he was elected two years ago. Australia at that time was poised to enter its 17th year of uninterrupted growth. Commodity exports were booming, largely driven... View Details
Keywords: Financial Crisis; Trade; Foreign Direct Investment; Policy; Crisis Management; China; Australia
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Alfaro, Laura, and Renee Kim. "Australia: The Riches and Challenges of Commodities." Harvard Business School Case 709-007, June 2009. (Revised May 2013.)
  • June 2022 (Revised March 2024)
  • Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details
Keywords: Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing; Innovation and Management; Innovation Strategy; Leadership Style; Business or Company Management; Management Style; Media; Business Processes; Organizational Culture; Organizational Structure; Performance Expectations; Performance Productivity; Creativity; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Video Game Industry; North America; California; Canada; Europe; Middle East; Africa; Asia; Latin America
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Joly, Hubert, Leonard A. Schlesinger, James Barnett, and Stacy Straaberg. "Netflix's Culture: Binge or Cringe?" Harvard Business School Case 522-096, June 2022. (Revised March 2024.)
  • October 1984
  • Case

Citibank Indonesia

Describes a dilemma faced by Citibank's country manager for Indonesia. His superiors have asked him to raise his profit goal for 1984. But to produce increased profits he would either have to reduce the amount lent at below-market rates, particularly to prime customers... View Details
Keywords: Cost vs Benefits; Multinational Firms and Management; Banks and Banking; Banking Industry; Indonesia
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Merchant, Kenneth A. "Citibank Indonesia." Harvard Business School Case 185-061, October 1984.
  • July 2016 (Revised October 2018)
  • Case

Tolaram: Innovating in Africa

By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details
Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa
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van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)
  • 10 Jan 2012
  • News

How to Become Your Company's Storyteller

  • April 1986 (Revised May 1989)
  • Case

Alloy Rods Corp.

By: Frank V. Cespedes
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development
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Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
  • 10 Feb 2011
  • Working Paper Summaries

The Dark Side of Creativity: Original Thinkers Can Be More Dishonest

Keywords: by Francesca Gino & Dan Ariely
  • August 2018
  • Case

Christine Lagarde (C): Managing the IMF

By: Julie Battilana and Carin-Isabel Knoop
This case covers the career of Christine Lagarde from 2011 to 2018 as she takes the helm of a troubled multilateral organization during a time of deepening economic turmoil. As the first female leader of the International Monetary Fund (IMF), and as a non-economist,... View Details
Keywords: Personal Development and Career; Power and Influence; Change Management; Global Range; Gender; Equality and Inequality; Climate Change
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Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (C): Managing the IMF." Harvard Business School Case 419-019, August 2018.
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

didn’t track political content specifically, they collected tweets during the early days of the COVID-19 pandemic, when the crisis and government response to it dominated news cycles. "It's the first time in US history that negativity... View Details
Keywords: by Kristen Senz; Media & Broadcasting
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