Publications

Publications

Filter Results: (1) Arrow Down

Show Results For

Premium FashionRemove Premium Fashion →

Page 1 of 1 Result

Are you looking for?

→Search All HBS Web
  • February 2006
  • Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Fashion Industry; Fashion Industry
Related

Are you looking for?

→Search All HBS Web