Plantations - Publications - Faculty & Research

June 2022
Case

Michelin’s Green Gold Bahia Program: Leaving With Grace

By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg

In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit... View Details

Keywords: Divestment; Supply Chain Management; Natural Resources; Corporate Accountability; Corporate Social Responsibility and Impact; Rubber Industry; Auto Industry; Brazil; France

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May 2005 (Revised October 2022)
Case

The Octopus and the Generals: The United Fruit Company in Guatemala

By: Geoffrey Jones and Marcelo Bucheli

Examines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana... View Details

Keywords: Developing Countries and Economies; Multinational Firms and Management; Policy; International Relations; Business History; Business and Government Relations; Central America; Guatemala; United States

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