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Publications

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  • All HBS Web  (40)
    • Faculty Publications  (12)

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    • All HBS Web  (40)
      • Faculty Publications  (12)

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      • March 2025
      • Supplement

      Greg Mazur and the Purchase of Great Eastern Premium Pet Foods (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. View Details
      Citation
      Purchase
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      Ruback, Richard S., and Royce Yudkoff. "Greg Mazur and the Purchase of Great Eastern Premium Pet Foods (B)." Harvard Business School Multimedia/Video Supplement 225-722, March 2025.
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (E): Considering Additional Capacity

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
      Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Food and Beverage Industry; Food and Beverage Industry
      Citation
      Purchase
      Related
      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
      • November 2018
      • Supplement

      Greg Mazur and the Purchase of Great Eastern Premium Pet Foods

      By: Richard S. Ruback and Royce Yudkoff
      Citation
      Purchase
      Related
      Ruback, Richard S., and Royce Yudkoff. "Greg Mazur and the Purchase of Great Eastern Premium Pet Foods." Harvard Business School Multimedia/Video Supplement 219-716, November 2018.
      • May 2018 (Revised February 2019)
      • Teaching Note

      Greg Mazur and the Purchase of Great Eastern Premium Pet Foods

      By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
      Teaching Note for HBS No. 211-085. Greg Mazur (HBS 1997) identified a small firm, Great Eastern Premium Pet Food, in December of 1998 that fit his search criteria and decided to offer the seller a cash price of $1.2 million plus an earn-out equal to 1% of revenue over... View Details
      Keywords: Acquisition; Entrepreneurship; Financing and Loans; Negotiation Deal; Strategic Planning; Valuation; Analysis
      Citation
      Purchase
      Related
      Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "Greg Mazur and the Purchase of Great Eastern Premium Pet Foods." Harvard Business School Teaching Note 218-122, May 2018. (Revised February 2019.)
      • March 2018 (Revised September 2019)
      • Case

      Chewy.com (A)

      By: Jeffrey F. Rayport and Matthew G. Preble
      In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details
      Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry; Florida; United States
      Citation
      Educators
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      Rayport, Jeffrey F., and Matthew G. Preble. "Chewy.com (A)." Harvard Business School Case 818-079, March 2018. (Revised September 2019.)
      • March 2018
      • Supplement

      Chewy.com (B)

      By: Jeffrey F. Rayport and Matthew G. Preble
      Cohen and Chewy’s other board members decided to fully insource order fulfilment and commenced building an order fulfilment center near its 3PL partner’s facility. As soon as the 3PL learned that Chewy would be managing its own order fulfillment; however, it decided to... View Details
      Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry
      Citation
      Purchase
      Related
      Rayport, Jeffrey F., and Matthew G. Preble. "Chewy.com (B)." Harvard Business School Supplement 818-105, March 2018.
      • February 2011 (Revised February 2018)
      • Case

      Greg Mazur and the Purchase of Great Eastern Premium Pet Foods

      By: Richard S. Ruback and Royce Yudkoff
      Greg Mazur decided to purchase a small business after graduating from the Harvard Business School. The case explores his decision about whether or not he should finalize his deal to purchase Great Eastern Premium Pet Foods, Inc. ("GEPP"). It gives students the... View Details
      Keywords: Mergers and Acquisitions; Entrepreneurship; Financing and Loans; Negotiation Deal; Negotiation Preparation; Strategic Planning; Valuation
      Citation
      Educators
      Purchase
      Related
      Ruback, Richard S., and Royce Yudkoff. "Greg Mazur and the Purchase of Great Eastern Premium Pet Foods." Harvard Business School Case 211-085, February 2011. (Revised February 2018.)
      • June 1991 (Revised December 1995)
      • Teaching Note

      Cat Fight in the Pet Food Industry (A), (B), (C), and (D), Teaching Note

      By: David J. Collis
      Teaching Note for (9-391-189), (9-391-195), (9-391-196), and (9-391-197). View Details
      Keywords: Food and Beverage Industry
      Citation
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      Related
      Collis, David J. "Cat Fight in the Pet Food Industry (A), (B), (C), and (D), Teaching Note." Harvard Business School Teaching Note 391-276, June 1991. (Revised December 1995.)
      • April 1991 (Revised October 1993)
      • Case

      Cat Fight in the Pet Food Industry (A)

      By: David J. Collis
      Describes the pet food industry in the mid-eighties prior to the breakout of a major competitive battle as manufacturers fight for share. Illustrates how when there are benefits to play in multiple markets, competitors will take action in one market to preserve their... View Details
      Keywords: Cost vs Benefits; Forecasting and Prediction; Financial Markets; Management Analysis, Tools, and Techniques; Ownership Stake; Competition; Corporate Strategy; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Collis, David J. "Cat Fight in the Pet Food Industry (A)." Harvard Business School Case 391-189, April 1991. (Revised October 1993.)
      • April 1991 (Revised August 1995)
      • Supplement

      Cat Fight in the Pet Food Industry (B)

      By: David J. Collis
      Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details
      Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry
      Citation
      Purchase
      Related
      Collis, David J. "Cat Fight in the Pet Food Industry (B)." Harvard Business School Supplement 391-195, April 1991. (Revised August 1995.)
      • April 1991 (Revised October 1993)
      • Supplement

      Cat Fight in the Pet Food Industry (C)

      By: David J. Collis
      Describes significant developments in the pet food industry in 1987 and 1988, focusing on the competitive interactions among the industry's major players. View Details
      Keywords: Competition; Food and Beverage Industry
      Citation
      Purchase
      Related
      Collis, David J. "Cat Fight in the Pet Food Industry (C)." Harvard Business School Supplement 391-196, April 1991. (Revised October 1993.)
      • April 1991 (Revised November 1993)
      • Supplement

      Cat Fight in the Pet Food Industry (D)

      By: David J. Collis
      Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players. View Details
      Keywords: Competition; Food and Beverage Industry
      Citation
      Purchase
      Related
      Collis, David J. "Cat Fight in the Pet Food Industry (D)." Harvard Business School Supplement 391-197, April 1991. (Revised November 1993.)
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