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  • All HBS Web  (693)
    • News  (267)
    • Research  (286)
  • Faculty Publications  (80)

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  • All HBS Web  (693)
    • News  (267)
    • Research  (286)
  • Faculty Publications  (80)
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  • 1999
  • Article

Computers with Personalities

By: Y. Moon
Keywords: Information Technology; Identity
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Moon, Y. "Computers with Personalities." Advances in Consumer Research 26 (1999).
  • February 2009
  • Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Computer Industry
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Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
  • April 1982 (Revised March 1984)
  • Case

Brookfield Corp.'s Personal Computers (B)

By: Walter J. Salmon
Keywords: Hardware; Computer Industry
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Salmon, Walter J. "Brookfield Corp.'s Personal Computers (B)." Harvard Business School Case 582-131, April 1982. (Revised March 1984.)
  • April 1982 (Revised July 1986)
  • Case

Brookfield Corp.'s Personal Computers (A)

By: Walter J. Salmon
Keywords: Information Technology; Information Infrastructure
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Salmon, Walter J. "Brookfield Corp.'s Personal Computers (A)." Harvard Business School Case 582-130, April 1982. (Revised July 1986.)
  • August 1995
  • Article

Can Computer Personalities Be Human Personalities?

By: C. I. Nass, Y. Moon, B. J. Fogg, B. Reeves and D. C. Dryer
Keywords: Information Technology; Personal Characteristics
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Nass, C. I., Y. Moon, B. J. Fogg, B. Reeves, and D. C. Dryer. "Can Computer Personalities Be Human Personalities?" International Journal of Human-Computer Studies 43, no. 2 (August 1995): 223–239.
  • August 1984
  • Supplement

Glossary of Technical Terms for Personal Computers

By: John A. Quelch
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Quelch, John A. "Glossary of Technical Terms for Personal Computers." Harvard Business School Supplement 585-077, August 1984.
  • March 1984
  • Background Note

Note on the Personal Computer Industry (January 1983)

By: John A. Quelch
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Quelch, John A. "Note on the Personal Computer Industry (January 1983)." Harvard Business School Background Note 584-092, March 1984.
  • October 1995 (Revised September 1996)
  • Case

Dell Computer Corporation

By: Das Narayandas and V. Kasturi Rangan
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry
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Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
  • March 2002 (Revised October 2005)
  • Case

Apple Computer 2002

By: David B. Yoffie and Yusi Wang
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details
Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Computer Industry; California
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Yoffie, David B., and Yusi Wang. "Apple Computer 2002." Harvard Business School Case 702-469, March 2002. (Revised October 2005.)
  • August 1982 (Revised July 1984)
  • Case

Corning Glass Works (B): Personal Computing - The Implementation of Change

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Porter, Leslie R. "Corning Glass Works (B): Personal Computing - The Implementation of Change." Harvard Business School Case 183-015, August 1982. (Revised July 1984.)
  • December 1996
  • Article

How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction

By: Y. Moon and C. I. Nass
Keywords: Information Technology; Health; Identity
Citation
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Moon, Y., and C. I. Nass. How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction. Communication Research 23, no. 6 (December 1996): 651–674.
  • 2002
  • Case

Dell Computer Corporation

By: Vijay Govindarajan and Julie Lang
The world's largest direct-selling computer company grew from its philosophy that customers know what they want and Dell can deliver it through custom assembly of outsourced components. Through a combination of financial and non-financial measures, Dell turned itself... View Details
Keywords: Marketing Strategy; Hardware; Customization and Personalization; Consumer Products Industry; Service Industry
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Govindarajan, Vijay, and Julie Lang. "Dell Computer Corporation." 2002. (Case No. 2-0014.)
  • 2019
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 15 The IBM PC

By: Carliss Y. Baldwin
The IBM PC was the first digital computer platform that was open by as a matter of strategy, not necessity. The purpose of this chapter is to understand the IBM PC as a technical system and set of organization choices in light of the theory of how technology shapes... View Details
Keywords: IBM; Personal Computer; Digital Platforms; System; Strategy
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 15 The IBM PC." Harvard Business School Working Paper, No. 19-074, January 2019.
  • 1 Apr 1995
  • Conference Presentation

Problem Solving Among Computer Science Students: : The Effects of Skill, Evaluation Expectation, and Personality on Solution Quality

By: R. Conti and Teresa M. Amabile
Keywords: Education; Problems and Challenges; Outcome or Result; Social Psychology; Quality
Citation
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Conti, R., and Teresa M. Amabile. "Problem Solving Among Computer Science Students: : The Effects of Skill, Evaluation Expectation, and Personality on Solution Quality." Boston, MA, April 1, 1995.
  • Summer 2014
  • Article

Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

By: Howard H. Yu and Willy C. Shih
The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details
Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan
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Yu, Howard H., and Willy C. Shih. "Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities." Business History Review 88, no. 2 (Summer 2014): 329–357.
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

Summing Up Personal Predictive Analytics: Should We Be Careful What We Wish For? The world of continuous monitoring of numerous sensors for machines and humans, limitless information storage capacity, and big data combined with rapid... View Details
Keywords: by James Heskett
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

asset accumulators of the future” A new breed of financial technology companies, known collectively as fintech, has taken advantage of these traits to disrupt an unexpected industry: personal investing. Just as manufacturing companies... View Details
Keywords: by Michael Blanding; Financial Services
  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
  • 2019
  • Working Paper

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

By: Mihnea Moldoveanu and Das Narayandas
We examine the future of executive education on a technological and cultural landscape that is imminent but different to the one we are accustomed to. We show how the contextualization, socialization and personalization of learning—avowed but distal goals of current... View Details
Keywords: Executive Education; Leadership Development; Technological Innovation; Customization and Personalization; Management Skills; Knowledge Acquisition; Knowledge Sharing
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Moldoveanu, Mihnea, and Das Narayandas. "From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing." Harvard Business School Working Paper, No. 20-061, November 2019.
  • 2011
  • Teaching Note

UFIDA (B) (TN)

By: F. Warren McFarlan, Bin Yang and E. Chen
This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader,... View Details
Keywords: Computer Software; Corporate Vision; Emerging Markets; Leadership; Organizational Structure; China; Applications and Software; China
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McFarlan, F. Warren, Bin Yang, and E. Chen. "UFIDA (B) (TN)." Tsinghua University Teaching Note, 2011.
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