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- All HBS Web (658)
- Faculty Publications (83)
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- 1999
- Article
Computers with Personalities
By: Y. Moon
Moon, Y. "Computers with Personalities." Advances in Consumer Research 26 (1999).
- February 2009
- Case
HP: The Computer is Personal Again
By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
- April 1982 (Revised March 1984)
- Case
Brookfield Corp.'s Personal Computers (B)
By: Walter J. Salmon
Salmon, Walter J. "Brookfield Corp.'s Personal Computers (B)." Harvard Business School Case 582-131, April 1982. (Revised March 1984.)
- April 1982 (Revised July 1986)
- Case
Brookfield Corp.'s Personal Computers (A)
By: Walter J. Salmon
Salmon, Walter J. "Brookfield Corp.'s Personal Computers (A)." Harvard Business School Case 582-130, April 1982. (Revised July 1986.)
- August 1995
- Article
Can Computer Personalities Be Human Personalities?
By: C. I. Nass, Y. Moon, B. J. Fogg, B. Reeves and D. C. Dryer
Nass, C. I., Y. Moon, B. J. Fogg, B. Reeves, and D. C. Dryer. "Can Computer Personalities Be Human Personalities?" International Journal of Human-Computer Studies 43, no. 2 (August 1995): 223–239.
- August 1984
- Supplement
Glossary of Technical Terms for Personal Computers
By: John A. Quelch
Quelch, John A. "Glossary of Technical Terms for Personal Computers." Harvard Business School Supplement 585-077, August 1984.
- March 1984
- Background Note
Note on the Personal Computer Industry (January 1983)
By: John A. Quelch
Quelch, John A. "Note on the Personal Computer Industry (January 1983)." Harvard Business School Background Note 584-092, March 1984.
- October 1995 (Revised September 1996)
- Case
Dell Computer Corporation
By: Das Narayandas and V. Kasturi Rangan
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
- August 1982 (Revised July 1984)
- Case
Corning Glass Works (B): Personal Computing - The Implementation of Change
Porter, Leslie R. "Corning Glass Works (B): Personal Computing - The Implementation of Change." Harvard Business School Case 183-015, August 1982. (Revised July 1984.)
- March 2002 (Revised October 2005)
- Case
Apple Computer 2002
By: David B. Yoffie and Yusi Wang
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details
Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Computer Industry; California
Yoffie, David B., and Yusi Wang. "Apple Computer 2002." Harvard Business School Case 702-469, March 2002. (Revised October 2005.)
personal rapid transport
Personal rapid transport offers high-quality local service via centralized computer control, a dedicated right of way (without grade level crossings), and offline stations. As a result, service is on demand (vehicle comes when you call, like an elevator) but personal... View Details
- December 1996
- Article
How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction
By: Y. Moon and C. I. Nass
Moon, Y., and C. I. Nass. How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction. Communication Research 23, no. 6 (December 1996): 651–674.
- 2002
- Case
Dell Computer Corporation
By: Vijay Govindarajan and Julie Lang
The world's largest direct-selling computer company grew from its philosophy that customers know what they want and Dell can deliver it through custom assembly of outsourced components. Through a combination of financial and non-financial measures, Dell turned itself... View Details
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 15 The IBM PC
The IBM PC was the first digital computer platform that was open by as a matter of strategy, not necessity. The purpose of this chapter is to understand the IBM PC as a technical system and set of organization choices in light of the theory of how technology shapes... View Details
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 15 The IBM PC." Harvard Business School Working Paper, No. 19-074, January 2019.
- Web
Research Computing Services
Personalized support for the HBS community on topics ranging from AI & advanced statistical analyses to high performance computing. Services Statistical & Data Services RCS provides consulting services and assistance for HBS faculty... View Details
- 01 Dec 2004
- News
Getting Personal
the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details
- 01 Mar 2012
- News
Making Finance Personal
use over engineering-driven solutions in the consumer-software space and showed that simplicity trumped bells and whistles, an important lesson for subsequent entrepreneurs in those early days of the computer and software revolutions.... View Details
- 24 Apr 2014
- News
Multiple generations of computing
Throughout her career, Donna Dubinsky (MBA 1981) has worked on the next generation of computing. In the early days of Apple, she participated in the creation of personal computers, moving from a specialized tool for professionals to an... View Details
- 1 Apr 1995
- Conference Presentation
Problem Solving Among Computer Science Students: : The Effects of Skill, Evaluation Expectation, and Personality on Solution Quality
By: R. Conti and Teresa M. Amabile
- Web
Help - Research Computing Services
prevalent method of contacting RCS and is recommended as it facilitates matching the request to the person on the team best suited to address the inquiry. Clients typically receive an email response within a business day. What is the... View Details