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  • All HBS Web  (78)
    • Faculty Publications  (8)

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    • All HBS Web  (78)
      • Faculty Publications  (8)

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      • March–April 2025
      • Article

      Getting Value from Digital Technologies

      By: Frank Cespedes and Georg Krentzel
      Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
      Keywords: Sales; Technology Adoption; Competitive Advantage
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      Cespedes, Frank, and Georg Krentzel. "Getting Value from Digital Technologies." European Business Review (March–April 2025): 6–9.
      • January 2021 (Revised July 2022)
      • Case

      Snapp: Scaling Under Sanctions in Iran (A)

      By: Meg Rithmire and Gamze Yucaoglu
      The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decisions to remove all Iranian apps from their respective application stores.
      The case... View Details
      Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Risk Management; Crisis Management; Transportation Industry; Iran; Middle East
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      Rithmire, Meg, and Gamze Yucaoglu. "Snapp: Scaling Under Sanctions in Iran (A)." Harvard Business School Case 721-020, January 2021. (Revised July 2022.)
      • May 18, 2020
      • Other Article

      Media Bias? But Not What You Think It Is

      By: Frank V. Cespedes
      The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which... View Details
      Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics
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      Cespedes, Frank V. "Media Bias? But Not What You Think It Is." Medium (May 18, 2020).
      • Winter 2016
      • Article

      Improving Store Liquidation

      By: Nathan Craig and Ananth Raman
      This paper introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on liquidation, not only as a... View Details
      Keywords: Organizational Change and Adaptation; Operations; Investment; Retail Industry
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      Craig, Nathan, and Ananth Raman. "Improving Store Liquidation." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 89–103.
      • 2013
      • Working Paper

      Improving Store Liquidation

      By: Nathan Craig and Ananth Raman
      Store liquidation is the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on store liquidation, not only as a means for investors to recover capital from failed ventures, but also to allow... View Details
      Keywords: Business Exit or Shutdown; Financial Condition; Operations; Retail Industry
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      Craig, Nathan, and Ananth Raman. "Improving Store Liquidation." Harvard Business School Working Paper, No. 13-096, May 2013.
      • February 2008 (Revised June 2008)
      • Case

      Shoppers' Stop Group (SSG)

      By: Rajiv Lal and Virginia Fuller
      As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details
      Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India
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      Lal, Rajiv, and Virginia Fuller. "Shoppers' Stop Group (SSG)." Harvard Business School Case 508-017, February 2008. (Revised June 2008.)
      • October 1997
      • Case

      L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

      By: Robert J. Dolan
      L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
      Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States
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      Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.
      • December 1995 (Revised February 1999)
      • Case

      Toys "R" Us Japan

      By: Debora L. Spar
      Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details
      Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States
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      Spar, Debora L. Toys "R" Us Japan. Harvard Business School Case 796-077, December 1995. (Revised February 1999.)
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