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- News (5)
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- March 2020
- Article
The Role of Numbers in the Customer Journey
By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details
Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
- 11 Feb 2014
- News
Thank You For Not Selling: Historian Nancy Koehn On CVS' Tobacco Ban
- 2024
- Working Paper
Categorical Processing in a Complex World
By: Marco Sammon, Thomas Graeber and Christopher Roth
In real-world news environments, quantitative information is rarely presented in isolation; it is characterized through qualitative comparisons with various reference levels. Company earnings, for example, are commonly compared to analyst forecasts, previous earnings,... View Details
- 23 Mar 2012
- HBS Seminar
Dan Kahan, Professor of Law and Professor of Psychology at Yale Law School
Malcolm P. Baker
Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.
His research is in the... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
authors provide numerous examples of health care organizations that are taking these steps—and seeing impressive results. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53460 forthcoming JAMA Cardiology The Central and... View Details
Keywords: Carmen Nobel
Deepak Malhotra
Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details
Gerald Zaltman
*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details
Dorothy A. Leonard
Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details
- Article
Healthy Buildings in 2070
By: John D. Macomber and Joseph G. Allen
Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to... View Details
Keywords: Health ＆ Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings and Facilities; Well-being
Macomber, John D., and Joseph G. Allen. "Healthy Buildings in 2070." The Bridge 50, no. S (Winter 2020): 11–14. (Special 50th Anniversary Issue edited by Ronald M. Latanision.)
Michael A. Wheeler
Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details
- Article
The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions
Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006), both modes of thinking have particular advantages: conscious thought can follow... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Information; Knowledge Management; Management Skills; Management Style; Measurement and Metrics; Success; Research; Cognition and Thinking; Personal Characteristics; Perception
Nordgren, Loran F., Maarten W. Bos, and Ap Dijksterhuis. "The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions." Journal of Experimental Social Psychology 47, no. 2 (March 2011): 509–511.
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest Hemingway’s The Sun Also Rises used to... View Details
- Web
Students on the Job Market - Doctoral
complexity measures predict choice errors, choice inconsistency, and cognitive uncertainty in binary choice data across all three domains. Second, we document that manipulations of comparison complexity can reverse classic behavioral... View Details
- 26 Aug 2002
- Research & Ideas
High-Stakes Decision Making: The Lessons of Mount Everest
that day hold lessons, some of them for business managers. Roberto's new working paper describes how. Here follows an excerpt from "Lessons From Everest: The Interaction of Cognitive Bias, Psychological Safety, and System... View Details
Keywords: by Michael A. Roberto
- Web
Profiles - MBA
Intelligence, Biotechnology, and Cognitive Science. Formative experience at the intersection of technology and business: I caught the innovation bug during my time in San Diego working on a GABA(A) PAM pipeline for a CNS therapeutics... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
perspectives from founders, CEOs and numerous executives, board members, partners, customers, analysts, and the tech and financial press. Two of the firms became cognitive referents for online investing... View Details
- Blog
Is AI Coming for Your Job?
cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest Hemingway's The Sun Also Rises used to... View Details
- Web
2016 Symposium - Race, Gender & Equity
granted by the American Association of Hispanics in Higher Education. Anna Holmes Anna Holmes has written and edited for numerous publications, including the New York Times, the Washington Post, Newsweek, and The New Yorker online. The... View Details
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
the past few years, or the fantasy that the market for derivatives could somehow regulate itself—the consequences of all we are dealing with this very day. Denial is not merely being wrong. Everybody makes mistakes. Denial is falling into a View Details