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- All HBS Web
(6,113)
- People (14)
- News (1,734)
- Research (3,131)
- Events (19)
- Multimedia (41)
- Faculty Publications (1,496)
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- March 2020
- Article
The Role of Numbers in the Customer Journey
By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details
Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
- 2006
- Article
The Numbers Problem
By: Nien-he Hsieh
Keywords: Problems and Challenges
Hsieh, Nien-he. "The Numbers Problem." Philosophy & Public Affairs 34, no. 4 (2006): 352–372.
- 2007
- Other Unpublished Work
Round Numbers and Security Returns
By: Edward Johnson, Nicole Bastian Johnson and Devin M. Shanthikumar
We document consistent differences in daily stock returns related to round numbers. In particular, we examine returns following previous day closing prices that are just above or just below round number benchmarks. We find, for both one-digit, two-digit and three-digit... View Details
- August 1986
- Case
Japan as Number One?
By: Bruce R. Scott
Keywords: Japan
Scott, Bruce R. "Japan as Number One?" Harvard Business School Case 387-005, August 1986.
- May 2017
- Case
ATH Technologies: Making the Numbers
By: Robert Simons and Jennifer Packard
An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must... View Details
Keywords: Balancing Innovation And Control; Performance Evaluation; Strategy And Execution; Management Control Systems; Risk Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Medical Devices and Supplies Industry
Simons, Robert, and Jennifer Packard. "ATH Technologies: Making the Numbers." Harvard Business School Case 117-012, May 2017.
- 2007
- Article
Pairwise Comparison and Numbers Skepticism
By: Nien-he Hsieh, Alan Strudler and David H. Wasserman
Hsieh, Nien-he, Alan Strudler, and David H. Wasserman. "Pairwise Comparison and Numbers Skepticism." Utilitas 19, no. 4 (2007).
- January 2015 (Revised March 2018)
- Case
The Stories Behind the Numbers
By: Steven Rogers and Francisco L. Roman
Rogers, Steven, and Francisco L. Roman. "The Stories Behind the Numbers." Harvard Business School Case 315-069, January 2015. (Revised March 2018.)
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
purpose companies have the potential to produce positive IRRs. However, because of the unique problem of exit that these companies seem to exhibit, their ability to provide market rates of return as an asset class are limited. A number of... View Details
Keywords: by Manda Salls
- April 1995 (Revised October 1995)
- Case
Unemployment in France: "Priority Number One"
By: David A. Moss
Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major... View Details
Keywords: Job Cuts and Outsourcing; Employment; Economics; Government and Politics; Political Elections; Social Issues; Wages; France
Moss, David A. Unemployment in France: "Priority Number One". Harvard Business School Case 795-064, April 1995. (Revised October 1995.)
- Article
Improved Bounds on the Sizes of S.P Numbers
By: Paul Myer Kominers and Scott Duke Kominers
A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali... View Details
Keywords: Mathematical Methods
Kominers, Paul Myer, and Scott Duke Kominers. "Improved Bounds on the Sizes of S.P Numbers." Mathematical Gazette 94, no. 529 (March 2010): 127–129.
- May 2017 (Revised June 2017)
- Case
ATH Technologies (A): Making the Numbers
By: Robert Simons and Jennifer Packard
An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) refocusing process, and 5) takeover by new management. At each stage, students must... View Details
Keywords: Strategy And Execution; Management Control Systems; Balancing Innovation And Control; Performance Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Performance Evaluation; Medical Devices and Supplies Industry
Simons, Robert, and Jennifer Packard. "ATH Technologies (A): Making the Numbers." Harvard Business School Case 117-013, May 2017. (Revised June 2017.)
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
one reason: a death in the customer's family. A look at the number of waivers showed double-digit growth for the past three years. Either there was a death epidemic, or customers had figured out they could get their money back this way.... View Details
- April 1975 (Revised January 1980)
- Supplement
911 Emergency Number in New York (B)
Lovelock, Christopher H. "911 Emergency Number in New York (B)." Harvard Business School Supplement 575-100, April 1975. (Revised January 1980.)
- April 2012
- Article
Storybook-keepers: Numbers and Narratives in Nineteenth-Century America
To give an account of something is to tell a story about it, and to hold someone accountable is to make him responsible for that story. This essay explores the ways bookkeepers wove numbers into narratives and the way the stories they told influence their... View Details
Rosenthal, Caitlin C. "Storybook-keepers: Numbers and Narratives in Nineteenth-Century America." Common-place 12, no. 3 (April 2012).
- August 1981 (Revised September 1985)
- Background Note
How to Avoid Getting Lost in the Numbers
Provides some hints and tips to students who encounter difficulty in performing quantitative analyses of case studies. Describes how to approach the numbers and suggests devices they can use to overcome their problems. View Details
Maister, David H. "How to Avoid Getting Lost in the Numbers." Harvard Business School Background Note 682-010, August 1981. (Revised September 1985.)
- September 1995
- Teaching Note
Unemployment in France: "Priority Number One" TN
By: David A. Moss
Teaching Note for (9-795-064). View Details
Keywords: France
- September 11, 2008
- Article
9/11 Victims Recalled As Names, Not Numbers
By: John A. Quelch
Quelch, John A. "9/11 Victims Recalled As Names, Not Numbers." Boston Herald (September 11, 2008), 25.
- March 1993
- Case
IBM: When the Numbers Failed to Compute
Keywords: Computer Industry
Greyser, Stephen A. "IBM: When the Numbers Failed to Compute." Harvard Business School Case 593-079, March 1993.
- June 1976 (Revised January 1980)
- Supplement
911 Emergency Number in New York (C)
Lovelock, Christopher H. "911 Emergency Number in New York (C)." Harvard Business School Supplement 576-259, June 1976. (Revised January 1980.)