Numbers - Publications - Faculty & Research

March 2020
Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz

At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details

Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior

Citation

Find at Harvard

14 Aug 2012
News

To Be Number One, Get the Right Number Two

03 Dec 2024
News

Magic Numbers

Courtesy Shalinee Sharma Courtesy Shalinee Sharma As a sixth grader in Buffalo, New York, Shalinee Sharma (MBA 2005) believed math just wasn’t her thing. There were only a few girls in the honors class at her new school, and Sharma soon realized that she was far behind... View Details

Keywords: Amy Crawford

01 Dec 2014
News

Dressing by Number

Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number Karen Moon Making Big Data Fashionable Making Big Data Fashionable Ivy Ross Creating the Shopping Experience of the Future... View Details

Keywords: Christine Lejeune; fashion; cosmetics; Clothing and Clothing Accessories Stores; Retail Trade

01 Oct 1998
News

Beyond the Numbers

Lowell Robinson is a numbers guy, with a twist. "A company's numbers tell a story," says the reflective CFO and executive vice president of the Manhattan-based PRT Group Inc., a high-tech services firm.... View Details

Keywords: Eileen K. McCluskey

2006
Article

The Numbers Problem

By: Nien-he Hsieh

Keywords: Problems and Challenges

Citation

Find at Harvard

26 Jul 2018
News

Running the Numbers

Jessica Gelman (AB 1997, MBA 2002) (photos by Neal Hamberg) Jessica Gelman (AB 1997, MBA 2002) had a passion for basketball that dated back to middle school, a stellar record as a high school player, and an extraordinary college career as co-captain of a record-setting... View Details

Keywords: Deborah Blagg

02 Sep 2022
News

Strength in Numbers

Mark Verdi, Jan Swartz, and Rob Swartz Jan and Rob Swartz and Mark Verdi (all MBA 1996) and Mark’s wife, Gina, have witnessed, firsthand, the negative effects of our nation’s disjointed approach toward the treatment of mental illness. “It’s fragmented and fractured,”... View Details

01 Dec 2000
News

MBAs by the Numbers

The MBA Program recently released statistics on its newest recruits — the Class of 2002 — as well as job placement information on graduates of the Class of 2000. An analysis of the incoming Class of 2002 reveals the growing diversity of the MBA Program, with a one... View Details

Keywords: Telecommunications; Information

18 Dec 2019
News

Thinking Smart About Numbers

Clubs News Clubs News Clubs Welcome Professor Desai The HBS Club of Toronto was one of several alumni clubs to host HBS and HLS Professor Mihir Desai during his 2019 tour for his latest book, How Finance Works: The HBR Guide to Thinking Smart about the Numbers.... View Details

Keywords: Margie Kelley

01 Dec 2005
News

MBAs by the Numbers

A snapshot of the MBA Program’s newest students reveals that this year’s incoming class — chosen from a pool of 6,552 applicants — represents a select, diverse group of individuals hailing from 68 countries around the world. “We’re excited to have this very talented... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

18 Nov 2021
News

Strength in Numbers

Mark Verdi Jan Swartz Rob Swartz Mark Verdi Jan Swartz Rob Swartz In 2018, long-time friends Mark Verdi and Jan Swartz (both MBA 1996) were part of the first cohort of MBA alumni to attend The Reflective Leader, a program designed for successful business leaders... View Details

Keywords: April White

26 Jan 2021
News

Numbers Talk at Tesla

When Zachary Kirkhorn (MBA 2013) became CFO of Tesla in early 2019, few envied him. The electric carmaker had just reduced headcount by 7 percent. Tesla needed to cut costs and its vehicle prices to avoid bankruptcy, CEO Elon Musk told analysts. Then longtime finance... View Details

Keywords: finance; automotive; manufacturing; innovation; Manufacturing

2007
Other Unpublished Work

Round Numbers and Security Returns

By: Edward Johnson, Nicole Bastian Johnson and Devin M. Shanthikumar

We document consistent differences in daily stock returns related to round numbers. In particular, we examine returns following previous day closing prices that are just above or just below round number benchmarks. We find, for both one-digit, two-digit and three-digit... View Details

Keywords: Stocks; Investment Return; Price; Market Transactions

Citation

01 Dec 2001
News

MBAs by the Numbers

The MBA Program recently released statistics on its newest recruits, the Class of 2003, and job placement information for graduates of the Class of 2001. This year's incoming class of 895 students, selected from an applicant pool of 8,893, reflects the growing View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2002
News

MBAs by the Numbers

With a record number of applicants — more than ten thousand — to the MBA Class of 2004, it seems that the acronym “B2B” could now stand for “Back to Business” School. From this impressive pool, MBA Program admissions officers selected a... View Details

22 Jan 2015
News

Food Safety in Numbers

09 Nov 2011
News

Number One in Mobile Communications

May 2017
Case

ATH Technologies: Making the Numbers

By: Robert Simons and Jennifer Packard

An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must... View Details