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- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World Health Organization to the Center... View Details
- August 2017
- Article
Should Governments Invest More in Nudging?
By: Shlomo Benartzi, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon and Steven Galing
Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes... View Details
Keywords: Nudge; Nudge Unit; Choice Architecture; Behavioral Science; Behavioral Economics; Savings; Pension Plan; Education; College Enrollment; Energy; Electricity Usage; Preventive Health; Influenza Vaccination; Flu Shot; Open Materials; Behavior; Governance; Economics; Policy; Power and Influence
Benartzi, Shlomo, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon, and Steven Galing. "Should Governments Invest More in Nudging?" Psychological Science 28, no. 8 (August 2017): 1041–1055.
- 19 Jul 2017
- Research & Ideas
Why Government 'Nudges' Motivate Good Citizen Behavior
A tiny nudge can motivate big change. (Source: dziewul) Most governments aren’t subtle when they want citizens to do something. The United States spends close to $1 billion annually on advertising--trying to... View Details
Keywords: by Michael Blanding
- September 2005
- Case
IBM Network Technology (A) (Abridged)
An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. Exemplifies how organizational design and... View Details
- November 2001 (Revised October 2004)
- Case
IBM Network Technology (A)
By: Michael L. Tushman and Robert C Wood
An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details
Keywords: Growth and Development; Growth and Development Strategy; Leadership; Corporate Entrepreneurship; Change Management; Management Practices and Processes; Business Plan; Organizational Design; Organizational Change and Adaptation; Success; Technology Industry
Tushman, Michael L., and Robert C Wood. "IBM Network Technology (A)." Harvard Business School Case 402-012, November 2001. (Revised October 2004.)
- August 2017
- Case
Hacking Heroin
By: Mitchell Weiss and Sarah Mehta
"Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said.... View Details
Keywords: Public Entrepreneurship; Hackathon; Heroin; Opioids; Crowdsourcing; Public Sector; Entrepreneurship; Innovation and Invention; Collaborative Innovation and Invention; Health Pandemics; Public Administration Industry; Health Industry; Ohio; Cincinnati
Weiss, Mitchell, and Sarah Mehta. "Hacking Heroin." Harvard Business School Case 818-010, August 2017.
- 18 Jan 2016
- Research & Ideas
Hazard Warning: The Unacceptable Cost of Toxic Workers
data to decipher traits belonging to toxic workers. The result was anonymized personal data of almost 60,000 workers from 11 firms, about 70 percent of which were based in the United States. The positions were similar front-line, customer... View Details
Keywords: by Roberta Holland
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
sponsor and protégé look good. “Sponsorship builds on traditional mentorship by adding a more transactional nature to the relationship,” explains Coffman, who works in the Negotiations, Organizations, and Markets Unit at HBS. “It’s not... View Details
Keywords: by Carmen Nobel
- 02 Jun 2021
- Research & Ideas
A Rare Find in Health Care: A Simple Solution to Racial Inequity
hospital systems in New York, Chicago, and Boston pledged to confront inequities in hiring, leadership, and patient care. ‘Embedded in the fabric of this country’ Growing up in India, Chandra says, he absorbed a rosy idea of the United... View Details
- 14 Dec 2010
- Op-Ed
Tax US Companies to Spur Spending
individuals who incorporate for business purposes. Implementing such a tax would require measures to prevent some unintended consequences. A large fraction of corporations' excess cash--as much as two-thirds, according to some estimates--is held outside of the View Details
Keywords: by Mihir A. Desai
- 27 Feb 2006
- Research & Ideas
Take Responsibility for Rising Stars
needs, to help them cultivate new skills, and to provide them opportunities for professional development and personal growth. Managers must do this even if it means nudging their rising stars into new functional areas or business units.... View Details
- 26 Jul 2024
- Research & Ideas
Why Great Ideas Get Stuck in Universities
all out, you discover that it’s not the right technology for the problem.” Academic researchers are “almost too married to their ideas and technologies, but I don’t blame them,” says Maria Roche, assistant professor in the Strategy Unit... View Details
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to... View Details
Keywords: Sean Silverthorne
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
For years, the United Kingdom sent out letters to delinquent taxpayers urging them to pay their overdue tax bills. The letters cost the government tens of millions of pounds per year, but, unfortunately, most citizens ignored these pleas... View Details
Keywords: by Dina Gerdeman
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
galleries. But there was a catch: I couldn't just put my money in a slot; I had to stand in line with everyone else, many of whom were paying the suggested donation of $15. Sometimes, I boldly told the clerk I would pay 5 cents. Other times, however, I paid $1, $5, or... View Details
- 20 Sep 2016
- First Look
September 20, 2016
in press More Than Managing: The Relentless Pursuit of Effective Jewish Leadership Nudging as a Tool for Leaders By: Bazerman, Max Abstract—Jewish organizational life is inundated with publications on organizational change and effective... View Details
Keywords: Sean Silverthorne
- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
A recent study suggests that America’s political polarization is driven more by incorrect beliefs and stereotypes about the other side than distaste with those people. That should be good news for those wondering how to knit polarized sides together, or at least View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer decision-making. “The more similar the... View Details
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
and communities as well as shareholders. Some saw it as a tipping point for corporate governance. Others saw it as a public relations move. Lest proponents of stakeholder capitalism celebrate too soon, a new study of recent corporate behavior in more than 600... View Details
Keywords: by James Heskett
- 06 Dec 2013
- Op-Ed
HBS Faculty Remember Nelson Mandela
opposed to merely setting direction. I probably should emphasize that leading from behind is not about abrogating responsibility. After all, the shepherd makes sure that the flock stays together. He uses his staff to nudge and prod if the... View Details