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- November–December 2024
- Article
How to Avoid the Agility Trap
By: Jianwen Liao and Feng Zhu
Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details
Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model
Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6 (November–December 2024): 126–133.
- November–December 2024
- Article
Scaling Up Transformational Innovations
By: Peter Koen, Ananya Sheth, Mike DiPaola and Linda A. Hill
For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly... View Details
Keywords: Growth and Development Strategy; Leadership; Innovation Strategy; Consumer Products Industry
Koen, Peter, Ananya Sheth, Mike DiPaola, and Linda A. Hill. "Scaling Up Transformational Innovations." Harvard Business Review 102, no. 6 (November–December 2024): 78–85.
- November 2024
- Case
Cheerful Music
By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai
Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained 50 billion views on TikTok as the background music for the Subject Three... View Details
- November 2024
- Case
Moonfare and the Democratization of Private Equity
By: Victoria Ivashina and Srimayi Mylavarapu
Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the “democratization” of private equity investments. Historically, private equity was accessible only to institutional investors like pension funds, endowments, sovereign wealth funds, and large family... View Details
- October 2024
- Teaching Plan
Teamworks: Tackling a Forecasting Fumble
By: Lou Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
- October 2024
- Case
Edizione
By: Cynthia A. Montgomery, Dante Roscini, Elena Corsi and Hugo Etchegoyhen
This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest dividends from the Benetton clothing brand. Edizione expanded significantly in the late 1990s and early 2000s,... View Details
Keywords: Leadership Style; Leading Change; Leadership Development; Family Business; Family Ownership; Communication Strategy; Crisis Management; Management Style; Change Management; Asset Management; Management Succession; Private Equity; Corporate Governance; Organizational Culture; Reputation; Public Opinion; Air Transportation Industry; Fashion Industry; Transportation Industry; Travel Industry; Italy; Europe
- October 2024
- Case
Sacoor Brothers: From Co-Family CEOs to No Family CEOs?
By: Lauren Cohen, David Ager and Alpana Thapar
Sacoor Brothers, a luxury clothing retail company, was founded in 1989 in Lisbon, Portugal, by four brothers—Malik, Salim, Rahimo, and Moez. After establishing a strong presence in Portugal, the brothers were drawn to the rapidly growing retail markets in the Middle... View Details
Keywords: Family Business; Growth; Geographic Mobility; Private Equity; Investment; Family Office; Governance; Professionalization; Institutional Development; Second-generation; Third-generation; Transition; Jordan; Retail Industry; Fashion Industry; Middle East; United Arab Emirates; Saudi Arabia; Portugal
Cohen, Lauren, David Ager, and Alpana Thapar. "Sacoor Brothers: From Co-Family CEOs to No Family CEOs?" Harvard Business School Case 225-008, October 2024.
- October 2024
- Article
Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Canary Categories." Journal of Marketing Research (JMR) 61, no. 5 (October 2024): 872–890.
- September 2024
- Supplement
Allbirds: Decarbonizing Fashion (B)
By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg
The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details
Keywords: Financial Markets; Initial Public Offering; Global Strategy; Collaborative Innovation and Invention; Innovation Strategy; Knowledge Sharing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Performance; Diversification; Stocks; Transformation; Fashion Industry; United States; San Francisco; California; Europe; Asia; New Zealand
Toffel, Michael W., Kenneth P. Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (B)." Harvard Business School Supplement 625-004, September 2024.
- September 2024
- Case
Aramco: Navigating the Energy Transition
By: Tarun Khanna and Gizem Cihan Dincsoy
In March 2024, Amin Nasser, president, and CEO of the Saudi Arabian Oil Company (Aramco), had just delivered a speech about the future of energy at a global energy conference. The world was behind schedule in meeting long-term climate change goals. The global shift... View Details
- September 2024
- Case
InfraCredit and the Project Inception Facility
By: John Macomber, Namrata Arora and Maagatha Kalavadakken
Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of... View Details
- September 2024
- Supplement
Revenue Solutions, LLC (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue... View Details
Keywords: Financial Strategy; Financial Management; Marketing; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Consumer Products Industry; United States; California
Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.
- September 2024
- Case
Sona Comstar and Blackstone: Unlocking Value Through Business Transformation
By: Ranjay Gulati and Kanika Jain
Private equity firm Blackstone’s majority investment in automotive systems manufacturer Sona Comstar had culminated in the largest IPO in the Indian auto components industry in 2021, with stellar returns for all involved. This EV supplier was the result of a 2019... View Details
- September 2024 (Revised October 2024)
- Case
Anker Innovations (A)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
- September 2024
- Supplement
Anker Innovations (B)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
- September 2024
- Exercise
Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024.
- 2024
- Working Paper
Patent Hunters
By: Lauren Cohen, Umit Gurun, Katie Moon and Paula Suh
Analyzing millions of patents granted by the USPTO between 1976 and 2020, we find a pattern where specific patents only rise to prominence after considerable time has passed. Amongst these late-blooming influential patents, we show that there are key players (patent... View Details
Cohen, Lauren, Umit Gurun, Katie Moon, and Paula Suh. "Patent Hunters." NBER Working Paper Series, No. 32965, September 2024.
- August 2024
- Case
Iogen: Decarbonizing Hard-to-Abate Sectors
By: George Serafeim, Charlotte Foody and John Mulliken
Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was... View Details
Keywords: Technology; Biofuel; Market Attractiveness; Strategy; Decarbonization; Sustainability; Technological Innovation; Climate Change; Energy; Energy Industry; United States; United Kingdom
Serafeim, George, Charlotte Foody, and John Mulliken. "Iogen: Decarbonizing Hard-to-Abate Sectors." Harvard Business School Case 125-037, August 2024.
- August 2024
- Case
Zipline: Expanding the World's Largest Autonomous Drone Delivery Network
By: Tarun Khanna and George Gonzalez
Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details
Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Rwanda; Ghana; United States
Khanna, Tarun, and George Gonzalez. "Zipline: Expanding the World's Largest Autonomous Drone Delivery Network." Harvard Business School Case 725-381, August 2024.
- 20 Aug 2024
- Interview
Angel City Football Club: A New Business Model for Women’s Sports
By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
"Angel City Football Club: A New Business Model for Women’s Sports." Cold Call (podcast), Harvard Business Review Group, August 20, 2024. (Interviewed by Brian Kenny.)