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Show Results For
- All HBS Web
(5,044)
- People (16)
- News (688)
- Research (3,493)
- Events (31)
- Multimedia (4)
- Faculty Publications (2,032)
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- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- 01 Aug 2014
- News
Consumer Products Companies are Seeking Less Shelf Space
- 12 Mar 2019
- News
Acting Naturally
what comes next in everything that we do. We have a very diverse group of people that we work with, because the business is complex. And somehow it all works, where everybody has bought into this common purpose of creating natural View Details
- 06 Dec 2022
- News
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
- 01 Apr 2001
- News
The Natural Advantage
result is Heeks’s new book, The Natural Advantage, which lays out seven organic farming-derived principles that visiting executives learn during stays at Magdalen Farm. Lessons include the importance of drawing energy from “clean... View Details
- 01 Jun 2000
- News
A Natural Balance
that produces all-natural oils, lotions, and skin cleansers from ingredients such as sandalwood oil, rose oil, and lavender. SUNDÃRI means "beautiful woman" in Hindi, and in a TV interview on CNNfn's Entrepreneurs Only (March 17, 2000), Mahony explained that the... View Details
- 01 Jul 2013
- News
The Nature of Business
learned at Harvard and at Goldman Sachs," he recalled. "Viewing nature through the lens of basic business principles—maximize returns, invest in your assets, manage your risks, diversify, and promote innovation—can open the door for View Details
- 01 Dec 2017
- News
The Changing Nature of Research
more data, faster and cheaper, so that we can make better decisions in real time, micro-targeted to a consumer or a patient,” he explains. For her multiyear study, Raffaella Sadun, the Thomas S. Murphy Associate Professor of Business... View Details
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- 01 Mar 2011
- News
Two Kinds of Green
social and environmental concerns into daily operations. In the multimedia case “Burt’s Bees: Balancing Growth and Sustainability,” HBS associate professor Christopher Marquis uses text exhibits and video interviews to show how the small View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by... View Details
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
the years my research has been increasingly focused on consumer finance, combining case studies, empirical projects, and experiments — the latter often in conjunction with Commonwealth, a nonprofit I cofounded that is an R&D lab for new... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
products and activities that help them escape the daily pressures of families and careers, in order to become rebels for a day. But in a working paper titled “Man–of–Action Heroes: How the American Ideology of Manhood Structures Men’s... View Details
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care products to market. But she’s never... View Details
Keywords: April White