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- April 2025
- Case
Joe Mazzulla and the Boston Celtics (A)
By: Linda A. Hill, James I. Cash and Lydia Begag
Joe Mazzulla's leadership journey with the Boston Celtics began in 2016 when he served as an assistant coach for their NBA G-League affiliate. In 2019, he was promoted to a "behind-the-bench" assistant coaching role with the Celtics, before being asked to become the... View Details
Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Innovation and Invention; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leadership; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Entertainment and Recreation Industry; United States
- April 2025
- Supplement
Joe Mazzulla and the Boston Celtics (B)
By: Linda A. Hill, James I. Cash and Lydia Begag
This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language... View Details
Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Innovation and Invention; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leadership; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Entertainment and Recreation Industry; United States
- June 2024
- Teaching Note
Dirk Nowitzki: Changing the Game
By: Boris Groysberg, Katherine Connolly Baden and Robin Abrahams
Teaching Note for HBS Case No. 420-031. NBA Superstar Dirk Nowitzki was unsure whether the 2018-19 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to... View Details
- August 2021 (Revised February 2024)
- Case
Data Science at the Warriors
By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
- August 2021
- Supplement
Dirk Nowitzki: Changing the Game
By: Boris Groysberg
NBA Superstar Dirk Nowitzki was unsure whether the 2018–2019 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he... View Details
- December 2019
- Case
Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo
By: Anita Elberse and Melcolm Ruffin
In October 2019, National Basketball Association (NBA) team the Milwaukee Bucks are about to tip off their first home game in the 2019–2020 NBA season. Peter Feigin, president of the Milwaukee Bucks, and Jon Horst, the league’s youngest general manager, could look back... View Details
- August 2019 (Revised September 2019)
- Case
Dirk Nowitzki: Changing the Game
By: Boris Groysberg, Sascha L. Schmidt and Evan M.S. Hecht
NBA Superstar Dirk Nowitzki was unsure whether the 2018–2019 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he... View Details
- January–February 2019
- Article
Who Loses When a Team Wins? Better Performance Increases Racial Bias
By: Letian Zhang
Although it is well known that organizational and team performance influences strategic decision-making, little is known about its impact on ascriptive inequality. This study proposes a performance effect on racial bias: higher team performance reduces managers’... View Details
Keywords: Discrimination; Race And Ethnicity; Performance Feedback; NBA; Prejudice and Bias; Race; Ethnicity; Performance; Sports
- Article
A Fair Game? Racial Bias and Repeated Interaction between NBA Coaches and Players
By: Letian Zhang
There is strong evidence of racial bias in organizations but little understanding of how it changes with repeated interaction. This study proposes that repeated interaction has the potential to reduce racial bias, but its moderating effects are limited to the treatment... View Details
- October 2017
- Case
LeBron James: Building a Hollywood Empire
By: Anita Elberse
It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details
Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Sports Industry; Media and Broadcasting Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry
- November 2009 (Revised September 2010)
- Case
Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)
By: Frances X. Frei and Matthew Todd Perlberg
As NBA Commissioner David Stern approached the podium, silent anticipation gripped the 4,000 Houston Rockets fans gathered at the Rockets Draft Party. "With the 8th pick in the 2006 NBA draft," Stern began, "the Houston Rockets select Rudy Gay from the University of... View Details
- January 2005 (Revised August 2005)
- Case
Changing Times at the NBA
By: Thomas J. DeLong, Tonika Cheek-Clayton and Daniel Reed
David Stern, commissioner of the National Basketball Association (NBA), faces myriad challenges: globalization of product, young players entering the league, loss of fan base, etc. Stern must put together a plan for the Board of Governors that confronts these... View Details
- June 1999 (Revised August 2004)
- Case
NFL-Network Television Contracts, 1998-2005, The
The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details
- February 1999 (Revised August 2004)
- Case
Women's National Basketball Association (WNBA)
Chronicles the background of the founding of the WNBA, its basic business concept, some of the key research information used by the NBA in launching it, and other related information. Students must analyze the "basic business model" involved and compare it to that of... View Details
- Teaching Interest
Crossover into Business (for Professional Athletes)
By: Anita Elberse
Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details