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Publications

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  • November 2016
  • Case

Bayern Munich in China

By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details
Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
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  • January 2025 (Revised March 2025)
  • Case

Thomas Müller: Mr. Bayern Munich

By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott
In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details
Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; ＂Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany
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  • 22 Sep 2014

MBA2U Munich

Meet HBS alumni and staff at this event brought to you by The MBA Tour and MBA2U initiative. The event will feature top MBA programs in the United States and Europe. View Details
  • December 2018
  • Teaching Note

Bayern Munich in China

By: Karim Lakhani and Sascha L. Schmidt
Teaching Note for HBS No. 617-025. View Details
Keywords: Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
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  • 28 Jun 2022

Information Session in Munich

Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
  • 26 Jun 2024

HBS Information Session in Munich

Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and time for Q&A.... View Details
  • 17 Sep 2013

General Outreach Event in Munich

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm. Please review the MBA Program and MBA Admissions presentations in advance and come with questions. Registration is required. View Details
  • 05 Jun 2023

HBS Information Session in Munich

Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
  • December 2013 (Revised October 2014)
  • Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details
Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing
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  • 12 Sep 2019

Munich MBA2U MBA & Business Master's Conference

Meet HBS alumni and Admissions staff at the MBA2U MBA & Business Master's Conference brought to you by The MBA Tour. View Details
  • 06 Oct 2016
  • Cold Call Podcast

The Munich Oktoberfest: From Local Tradition to Global Capitalism

Keywords: Re: Juan Alcacer; Tourism
  • February 2014 (Revised September 2014)
  • Teaching Note

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer
Related
  • 06 Oct 2016
  • News

The Munich Oktoberfest: From Local Tradition to Global Capitalism

  • Awards

Technische Universita¨t Mu¨nchen. Doctorate, Honoris Causa

By: Josh Lerner
Awarded a Doctorate Honoris Causa from the Technical University of Munich in 2009. View Details
  • June 1996
  • Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
Related

    Carliss Y. Baldwin

    Carliss Y. Baldwin is the William L. White Professor of Business Administration at the Harvard Business School. She studies the process of design and its impact of design architecture on firm strategy, platforms, and business ecosystems. With Kim Clark, she authored... View Details

    Keywords: computer; electronics; software
    • Web

    Sample Student Projects - Institute For Strategy And Competitiveness

    Cluster (2013) Germany Baden-Wuerttemberg Automobile Cluster (2015) Germany Wind Power Cluster (2010) Germany’s Photovoltaic Cluster (2009) Hamburg Aviation Cluster (2009) Biotechnology and Life Sciences in Munich (2007) Ghana Ghana Cocoa... View Details
    • 01 Oct 1999
    • News

    Eight Among Many: Peter G. Harf

    Francisco and was eventually sent to Munich to set up BCG's office there. His strong desire to "create something and leave an imprint" then led him to Benckiser. The family-owned, $300 million former chemical company was spreading itself... View Details
    Keywords: Susan Young
    • 13 Jan 2021
    • Research & Ideas

    How 'Small C' Change Can Beat Large-Scale Rebuilding

    to success. The recent Champions League victory of FC Bayern Munich under new head coach Hansi Flick illustrates this powerful lesson. The dynamics of a comeback: A view from inside By making the historic treble of winning the Champions... View Details
    Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
    • 06 Nov 2018
    • Research & Ideas

    8 Ways to Make Olympic Stadiums Useful After the Games End

    Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the Olympics—conducted extensive field research at 10 of the 12 Summer Olympics sites since the 1972 Munich... View Details
    Keywords: by Julia Hanna; Sports