Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (25) Arrow Down
Filter Results: (25) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (71)
    • News  (14)
    • Research  (25)
    • Events  (1)
  • Faculty Publications  (22)

Show Results For

  • All HBS Web  (71)
    • News  (14)
    • Research  (25)
    • Events  (1)
  • Faculty Publications  (22)
Page 1 of 25 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • March 2018 (Revised January 2019)
  • Case

Morocco

By: Kristin Fabbe and Alpana Thapar
Keywords: Morocco
Citation
Educators
Purchase
Related
Fabbe, Kristin, and Alpana Thapar. "Morocco." Harvard Business School Case 718-056, March 2018. (Revised January 2019.)
  • September 2014 (Revised September 2015)
  • Case

Doing Business in Morocco

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco
Citation
Educators
Related
Avery, Jill, Tonia Junker, and Daniela Beyersdorfer. "Doing Business in Morocco." Harvard Business School Case 315-007, September 2014. (Revised September 2015.)
  • February 2023 (Revised February 2024)
  • Case

Chari: Exploring Fintech in Morocco

By: Karen G. Mills and Ahmed Dahawy
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details
Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco
Citation
Educators
Purchase
Related
Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023. (Revised February 2024.)
  • February 2025
  • Case

Doing Business in Casablanca, Morocco

By: Karen G. Mills, Ahmed Dahawy and Choetsow Tenzin
This case examines the challenges and opportunities of doing business in Morocco. The case explores the various historical, cultural, and social factors that impact the business environment. It also highlights Morocco’s unique economy where cash remains a dominant... View Details
Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Cash; Culture; Distribution Industry; Financial Services Industry; Morocco
Citation
Educators
Purchase
Related
Mills, Karen G., Ahmed Dahawy, and Choetsow Tenzin. "Doing Business in Casablanca, Morocco." Harvard Business School Case 325-105, February 2025.
  • January 2019 (Revised January 2021)
  • Case

KITEA (A): Democratizing Furniture in Morocco

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details
Keywords: Retail; KITEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
Citation
Educators
Purchase
Related
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
  • August 2023
  • Article

Surveying the Landscape of Labor Market Threat Perceptions from Migration: Evidence from Attitudes toward Sub-Saharan African Migrants in Morocco

By: Matt Buehler, Kristin E. Fabbe and Eleni Kyrkopoulou
Morocco, once primarily known as a country of emigration and transit to Europe, has become a destination country for migrants, the majority of whom are from sub-Saharan Africa. Using an original nationally representative survey of 2,700 respondents, together with data... View Details
Keywords: Migration; North Africa; Morocco; Sub-Saharan African Migrants; Middle East; Immigration; Perception; Developing Countries and Economies; Labor; Morocco
Citation
Find at Harvard
Purchase
Related
Buehler, Matt, Kristin E. Fabbe, and Eleni Kyrkopoulou. "Surveying the Landscape of Labor Market Threat Perceptions from Migration: Evidence from Attitudes toward Sub-Saharan African Migrants in Morocco." ILR Review 76, no. 4 (August 2023): 748–773.
  • February 2019
  • Supplement

KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

By: Ramon Casadesus-Masanell
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
Citation
Purchase
Related
Casadesus-Masanell, Ramon. "KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)." Harvard Business School PowerPoint Supplement 719-807, February 2019.
  • Article

Happiness on Tap: Piped Water Adoption in Urban Morocco

By: Florencia Devoto, Esther Duflo, Pascaline Dupas, William Pariente and Vincent Pons
Connecting private dwellings to the water main is expensive and typically cannot be publicly financed. We show that households' willingness to pay for a private connection is high when it can be purchased on credit, not because a connection improves health but because... View Details
Keywords: Water Supply; Urban Development; Household; Credit; Well-being; Morocco
Citation
Read Now
Related
Devoto, Florencia, Esther Duflo, Pascaline Dupas, William Pariente, and Vincent Pons. "Happiness on Tap: Piped Water Adoption in Urban Morocco." American Economic Journal: Economic Policy 4, no. 4 (November 2012): 68–99.
  • March 2019
  • Supplement

KITEA (E): IKEA's Opening Day

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA... View Details
Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
Citation
Purchase
Related
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (E): IKEA's Opening Day." Harvard Business School Supplement 719-422, March 2019.
  • March 2019
  • Supplement

KITEA (C): A Surprise Delay

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not... View Details
Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco
Citation
Purchase
Related
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (C): A Surprise Delay." Harvard Business School Supplement 719-488, March 2019.
  • December 2017 (Revised December 2018)
  • Case

OCP Group

By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar
This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and... View Details
Keywords: OCP; OCP Group; Casablanca; Chemicals; Operations; Transformation; Competitive Strategy; Competitive Advantage; Chemical Industry; Morocco
Citation
Educators
Purchase
Related
Fabbe, Kristin, Forest Reinhardt, Natalie Kindred, and Alpana Thapar. "OCP Group." Harvard Business School Case 718-002, December 2017. (Revised December 2018.)
  • January 2021
  • Case

Saham Group: It's In the Genes

By: Christina R. Wing and Gamze Yucaoglu
The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details
Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Insurance Industry; Real Estate Industry; Education Industry; Agriculture and Agribusiness Industry; Morocco; Africa
Citation
Educators
Purchase
Related
Wing, Christina R., and Gamze Yucaoglu. "Saham Group: It's In the Genes." Harvard Business School Case 621-069, January 2021.
  • February 2017 (Revised March 2018)
  • Case

BIM: Finding New Ways to Grow

By: Michael Chu and Gamze Yucaoglu
BIM, Turkey’s giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs... View Details
Keywords: Turkey; Decision; Emerging Markets; Private Sector; For-Profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth and Development Strategy; Value Creation; Change Management; Decisions; Growth Management; Retail Industry; Turkey
Citation
Educators
Purchase
Related
Chu, Michael, and Gamze Yucaoglu. "BIM: Finding New Ways to Grow." Harvard Business School Case 317-097, February 2017. (Revised March 2018.)
  • 2024
  • Article

Thy Neighbor's Gendarme? How Citizens of Buffer States in North Africa View EU Border Security Externalization

By: Matt Buehler, Kristin Fabbe and Eleni Kyrkopoulou
To stop refugees and migrants, states have enlisted neighboring third countries to act as buffers, thereby outsourcing border security. With many sub-Saharan migrants transiting North Africa, these regimes there have increasingly served as the EU’s gendarme. Existing... View Details
Keywords: Border Externalization; Border Security; Migration; Sub-Saharan African Migrants; Immigration; National Security; North Africa; Morocco
Citation
Purchase
Related
Buehler, Matt, Kristin Fabbe, and Eleni Kyrkopoulou. "Thy Neighbor's Gendarme? How Citizens of Buffer States in North Africa View EU Border Security Externalization." Journal of Immigrant & Refugee Studies 22, no. 2 (2024): 371–385.
  • March 2019
  • Supplement

KITEA (D): Further Changes

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay... View Details
Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco
Citation
Purchase
Related
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (D): Further Changes." Harvard Business School Supplement 719-489, March 2019.
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

Group This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium,... View Details
Keywords: Dina Gerdeman
  • March 2019
  • Supplement

KITEA (F): Expanding in Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in... View Details
Keywords: Retail; KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Success; Expansion; Strategy; Retail Industry; Africa; North Africa; Morocco
Citation
Purchase
Related
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (F): Expanding in Africa." Harvard Business School Supplement 719-423, March 2019.
  • March 2019
  • Supplement

KITEA (B): Getting Ready to Face IKEA

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA’s entry. After incurring losses for the first time in... View Details
Keywords: Retail; KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Business Model; Market Entry and Exit; Retail Industry; Morocco; Africa; North Africa
Citation
Purchase
Related
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (B): Getting Ready to Face IKEA." Harvard Business School Supplement 719-421, March 2019.
  • March 2019
  • Teaching Note

KITEA (A)—(F)

By: Ramon Casadesus-Masanell and Karen Elterman
This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry and Exit; Retail Industry; Africa; North Africa; Morocco
Citation
Purchase
Related
Casadesus-Masanell, Ramon, and Karen Elterman. "KITEA (A)—(F)." Harvard Business School Teaching Note 719-490, March 2019.
  • 10 Oct 2000
  • Research & Ideas

Cross-Sector Collaboration: Lessons from the International Trachoma Initiative

Within Pfizer, Ms. Luff and the working group were able to present the program to senior management, and to build a "business case" Ms. Luff stressed that they needed to demonstrate that it was a sound, workable program that would achieve results. The pilot... View Details
Keywords: by Diana Barrett, James Austin & Sheila McCarthy
  • 1
  • 2
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.