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  • All HBS Web  (2,605)
    • People  (9)
    • News  (812)
    • Research  (1,120)
    • Events  (3)
    • Multimedia  (39)
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Mission

Read about the mission of HBS View Details
  • 2007
  • Report

Compounding Impact: Mission Investing by U.S. Foundations

By: Mark R. Kramer and Sarah E. Cooch
If foundations are to achieve their lofty ambitions for social impact, they must find creative ways to use every resource they possess. Enter mission investing (now more popularly called impact investing), a practice of using financial investments as tools to achieve a... View Details
Keywords: Foundations; Mission Investing; Impact Investing; Organizations; Mission and Purpose; Investment
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Kramer, Mark R., and Sarah E. Cooch. "Compounding Impact: Mission Investing by U.S. Foundations." Report, FSG, March 2007.
  • February 2014 (Revised August 2015)
  • Case

Mission Produce

By: Jose B. Alvarez and Mary Shelman
As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply... View Details
Keywords: Fresh Produce; Food; Peru; Vertical Integration; Supply Chain; Agriculture; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States; Peru
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Alvarez, Jose B., and Mary Shelman. "Mission Produce." Harvard Business School Case 514-023, February 2014. (Revised August 2015.)
  • April 2004 (Revised May 2010)
  • Case

Columbia's Final Mission

By: Richard M.J. Bohmer, Amy C. Edmondson, Michael Roberto, Laura Feldman and Erika Ferlins
Describes the 16-day final mission of the space shuttle Columbia in January 2003 in which seven astronauts died. Includes background on NASA and the creation of the human space flight program, including the 1970 Apollo 13 crisis and 1986 Challenger disaster. Examines... View Details
Keywords: Leadership; Crisis Management; Management Skills; Organizational Culture; Groups and Teams; Behavior; Aerospace Industry
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Bohmer, Richard M.J., Amy C. Edmondson, Michael Roberto, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Case 304-090, April 2004. (Revised May 2010.)
  • March 2005 (Revised May 2009)
  • Case

Columbia's Final Mission

By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space... View Details
Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Management Teams; Organizational Culture; Aerospace Industry
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Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
  • May 2024
  • Case

Mission Veterinary Partners

By: Boris Groysberg, Zeeshan Ali and Annelena Lobb
After five successful years, Mission Veterinary Partners (MVP) had to decide on the best way to scale. MVP owned 300 animal hospitals and competed with other consolidators to buy more small veterinary practices. MVP had to distinguish itself as the buyer of choice but... View Details
Keywords: Mergers and Acquisitions; Retention; Growth and Development Strategy; Competitive Strategy
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Groysberg, Boris, Zeeshan Ali, and Annelena Lobb. "Mission Veterinary Partners." Harvard Business School Case 424-056, May 2024.
  • December 2022
  • Case

Mission Produce in 2022

By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred
Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s... View Details
Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Consumer Products Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile
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Reinhardt, Forest, Jose B. Alvarez, and Natalie Kindred. "Mission Produce in 2022." Harvard Business School Case 723-026, December 2022.
  • March 2002 (Revised October 2007)
  • Background Note

Major Dimensions of Company Mission

Having a clear company mission has great managerial benefits. This note describes what a useful company mission should include. View Details
Keywords: Mission and Purpose
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Tagiuri, Renato. "Major Dimensions of Company Mission." Harvard Business School Background Note 902-426, March 2002. (Revised October 2007.)
  • October 2019
  • Case

David Yin's Vegetarian Mission

By: Boris Groysberg and Evan M.S. Hecht
After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his... View Details
Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China
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Groysberg, Boris, and Evan M.S. Hecht. "David Yin's Vegetarian Mission." Harvard Business School Case 420-027, October 2019.
  • May 2025
  • Case

Mission First at Coinbase

By: Charles CY Wang and Brian K. Baik
This case study examines the organizational tensions at cryptocurrency exchange Coinbase as executives Brian Armstrong, Emilie Choi, and L.J. Brock implemented controversial talent management strategies to support their mission of increasing economic freedom through... View Details
Keywords: Cryptocurrency; Management Control; Talent and Talent Management
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Wang, Charles CY, and Brian K. Baik. "Mission First at Coinbase." Harvard Business School Case 125-103, May 2025.
  • May 2012
  • Case

Columbia's Final Mission (Abridged) (A)

By: Amy C. Edmondson and Kerry Herman
This case documents decision-making processes, organizational culture, and other contributors to NASA's failed Columbia mission in 2003. Addresses the question of how organizations should deal with "ambiguous threats" - weak signals of potential crisis - and explores... View Details
Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Leadership; Organizational Culture; Decision Making; Failure; Crisis Management; Aerospace Industry
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Edmondson, Amy C., and Kerry Herman. "Columbia's Final Mission (Abridged) (A)." Harvard Business School Case 612-095, May 2012.
  • February 2003 (Revised January 2004)
  • Case

Mission to Mars (A)

By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
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MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
  • April 2005
  • Case

FBI: Mission Extended

Following the bombing of the World Trade Center in 1993, there was consensus that the FBI needed to make organizational changes. The FBI had long distinguished itself as the world's pre-eminent organization for conducting after-the-fact investigations that laid the... View Details
Keywords: Organizational Change and Adaptation; Law Enforcement; United States
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Beaulieu, Nancy D., and Aaron Zimmerman. "FBI: Mission Extended." Harvard Business School Case 905-061, April 2005.
  • December 2006 (Revised February 2007)
  • Case

Opportunity International: Measurement and Mission

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
After a "first career" in business, HBS graduate Christopher Crane becomes CEO of a worldwide microfinance network. The organization's twin challenges are: 1) developing metrics to give it an accurate picture of its situation and impacts, and 2) generating rapid... View Details
Keywords: Microfinance; Measurement and Metrics; Problems and Challenges; Growth and Development Strategy; Business and Stakeholder Relations; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Financial Services Industry
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Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Opportunity International: Measurement and Mission." Harvard Business School Case 307-067, December 2006. (Revised February 2007.)
  • August 1999
  • Article

Mission Driven, Values Centered

By: William W. George
Keywords: Mission and Purpose; Values and Beliefs
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George, William W. "Mission Driven, Values Centered." Executive Excellence (August 1999).
  • January 2014
  • Supplement

Dana Hall: Funding a Mission (D)

By: F. Warren McFarlan and Kaitlyn Szydlowski
This case is a sequel to Dana Hall: Funding a Mission (A), (B) and (C) cases. It focuses on the causes of recent fund-raising success and the complex resource allocation problems the School faces as it tries to deliver on its mission. In conjunction with the (A), (B) &... View Details
Keywords: Philanthropy; Mission and Purpose; Social Enterprise; Finance; Philanthropy and Charitable Giving
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McFarlan, F. Warren, and Kaitlyn Szydlowski. "Dana Hall: Funding a Mission (D)." Harvard Business School Supplement 114-031, January 2014.
  • January 2014 (Revised August 2014)
  • Case

The Kursk Submarine Rescue Mission

By: Anette Mikes
The Kursk, a Russian nuclear-powered submarine sank in the relatively shallow waters of the Barents Sea in August 2000, during a naval exercise. Numerous survivors were reported to be awaiting rescue, and within a week, an international rescue party gathered at the... View Details
Keywords: Risk Management; Moral Sensibility; Leadership; Organizational Structure; Crisis Management; Failure; Cooperation; Cross-Cultural and Cross-Border Issues; Norway; United Kingdom; Russia
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Mikes, Anette. "The Kursk Submarine Rescue Mission." Harvard Business School Case 114-046, January 2014. (Revised August 2014.)
  • June 2014
  • Case

The Kursk Submarine Rescue Mission (Multimedia)

By: Anette Mikes and Tom Ryder
During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
In addition to Russia's Northern Fleet, two other organizations got... View Details
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Mikes, Anette, and Tom Ryder. "The Kursk Submarine Rescue Mission (Multimedia)." Harvard Business School Multimedia/Video Case 114-708, June 2014.
  • March 2021 (Revised October 2021)
  • Case

Aligning Mission and Margin at Southern Bancorp

By: Rebecca M. Henderson, Brian Trelstad and Eren Kuzucu
In October 2020, after spending almost a decade to turnaround Southern Bancorp, an Arkansan bank founded with the mission to provide financial services to rural, underserved communities, CEO Darrin Williams is wondering how Southern Bancorp should continue to grow.... View Details
Keywords: Racial Wealth Gap; Banks and Banking; Growth and Development; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Investment Return; Social Issues; Wealth and Poverty; Banking Industry; Financial Services Industry; United States; Arkansas
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Henderson, Rebecca M., Brian Trelstad, and Eren Kuzucu. "Aligning Mission and Margin at Southern Bancorp." Harvard Business School Case 321-099, March 2021. (Revised October 2021.)
  • 2002
  • Article

Marketing no Mission towa (What is the Mission of Marketing?)

By: Hirotaka Takeuchi
Keywords: Marketing; Mission and Purpose
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Takeuchi, Hirotaka. "Marketing no Mission towa (What is the Mission of Marketing?)." Māketingu jānaru [Japan Marketing Journal], no. 83 (2002).
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