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  • All HBS Web  (1,721)
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  • August 2022
  • Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Retail Industry; Retail Industry; United States
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Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
  • Research Summary

Social Media and Their Consequences

By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
Keywords: Entertainment; Social Media
  • November 1986 (Revised April 1993)
  • Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details
Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States
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Ghemawat, Pankaj. "Fox Broadcasting Co." Harvard Business School Case 387-096, November 1986. (Revised April 1993.)
  • November 2012
  • Case

Bonnier: Digitalizing the Media Business

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details
Keywords: Media And Publishing; Media; Publishing Industry; Publishing Industry
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Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business." Harvard Business School Case 813-073, November 2012.
  • November 1993
  • Case

Colonial Broadcasting Co.

Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising... View Details
Keywords: Cost vs Benefits; Advertising; Media and Broadcasting Industry; United States
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Wu, George. "Colonial Broadcasting Co." Harvard Business School Case 894-011, November 1993.
  • September 2012
  • Case

Ringier - Building a Digital-Age Media Company

By: Felix Oberholzer-Gee
Overview of the strategic re-orientation and diversification of Ringier, a Swiss based media company, as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape. View Details
Keywords: Media And Publishing; Publishing; Media; Organizational Structure; Strategy; Diversification; Publishing Industry; Publishing Industry; Switzerland
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Oberholzer-Gee, Felix. "Ringier - Building a Digital-Age Media Company." Harvard Business School Case 713-423, September 2012.
  • July 2017 (Revised November 2017)
  • Case

'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War

By: Rafael Di Tella, Jose Liberti and Sarah McAra
In 2012, Argentine media conglomerate Grupo Clarín and President Cristina Fernández de Kirchner were embroiled in what some called “the mother of all battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable... View Details
Keywords: Media Regulation; Media; Government and Politics; Policy; Newspapers; Government Legislation; Business and Government Relations; Risk and Uncertainty; Monopoly; Journalism and News Industry; Journalism and News Industry; Argentina
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Di Tella, Rafael, Jose Liberti, and Sarah McAra. "'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War." Harvard Business School Case 718-008, July 2017. (Revised November 2017.)
  • January 2011 (Revised July 2012)
  • Case

National Public Broadcasting

By: Richard S. Ruback and Royce Yudkoff
Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Advertising Industry
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Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting." Harvard Business School Case 211-058, January 2011. (Revised July 2012.)
  • December 1985 (Revised August 1994)
  • Case

Metromedia Broadcasting Corp.

Describes the market for high-yield, or "junk," bonds and includes summaries of academic research on the risk/return characteristics of high-yield securities. Describes the role of Drexel Burnham Lambert in the primary and secondary markets for high-yield debt.... View Details
Keywords: Financial Instruments; Capital Markets; Media and Broadcasting Industry
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Mason, Scott P. "Metromedia Broadcasting Corp." Harvard Business School Case 286-044, December 1985. (Revised August 1994.)
  • November 2012 (Revised February 2013)
  • Teaching Note

Bonnier: Digitalizing the Media Business (TN)

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
Keywords: Media And Publishing; Media; Publishing Industry
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Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business (TN)." Harvard Business School Teaching Note 813-076, November 2012. (Revised February 2013.)
  • September 2024
  • Supplement

National Public Broadcasting (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Journalism and News Industry; Journalism and News Industry; United States
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Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (B)." Harvard Business School Multimedia/Video Supplement 225-706, September 2024.
  • June 2020 (Revised July 2023)
  • Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United Kingdom; United States
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Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
  • November 2006 (Revised January 2007)
  • Background Note

Broadcast Television in the Broadband World

By: Stephen P. Bradley and Nancy Bartlett
What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides... View Details
Keywords: Entertainment; Technology; Media and Broadcasting Industry
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Bradley, Stephen P., and Nancy Bartlett. "Broadcast Television in the Broadband World." Harvard Business School Background Note 707-486, November 2006. (Revised January 2007.)
  • May 2009
  • Keynote Speech

Blockbuster Strategies in the Media Industry

By: Anita Elberse
Keywords: Strategy; Media; Media and Broadcasting Industry
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Elberse, Anita. "Blockbuster Strategies in the Media Industry." Media Meets The Customer Seminar, Universidad de Navarra, Instituto de Estudios Superiores de la Empresa (IESE), Madrid, Spain, May 2009.
  • March 2003
  • Background Note

Management and Creativity in Television Broadcasting

By: Rosabeth M. Kanter and Douglas A Raymond
Management and creativity are sometimes assumed to be unrelated or even conflicting concepts. In the best cases, management controls enable artistic success by gathering resources and providing discipline. However, if pushed too far, the same discipline can stifle... View Details
Keywords: Governance Controls; Leadership Development; Management; Managerial Roles; Creativity
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Kanter, Rosabeth M., and Douglas A Raymond. "Management and Creativity in Television Broadcasting." Harvard Business School Background Note 303-108, March 2003.
  • December 1992 (Revised October 1995)
  • Background Note

Note on Public Policy and the Media Industry

By: Willis M. Emmons III
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Emmons, Willis M., III. "Note on Public Policy and the Media Industry." Harvard Business School Background Note 793-027, December 1992. (Revised October 1995.)
  • February 2014
  • Case

Interview with Joe Kennedy, Pandora Media

By: Willy C. Shih
Joe Kennedy is the emeritus president of Pandora Media. In this interview, he discusses some of the challenges he faced in leading the company. View Details
Keywords: Pandora; Internet Radio; Pandora Media; Streaming; Music Industry; Music Entertainment; Business Startups; Growth and Development Strategy; Growth Management; Internet and the Web; Entertainment and Recreation Industry; United States; California
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Shih, Willy C. "Interview with Joe Kennedy, Pandora Media." Harvard Business School Multimedia/Video Case 614-705, February 2014.
  • July 2017
  • Teaching Plan

'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War

By: Rafael Di Tella and Sarah McAra
Teaching Note for HBS No. 718-008. View Details
Keywords: Media Regulation; Media; Government and Politics; Policy; Newspapers; Government Legislation; Business and Government Relations; Risk and Uncertainty; Monopoly; Journalism and News Industry; Journalism and News Industry; Argentina
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Di Tella, Rafael, and Sarah McAra. "'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War." Harvard Business School Teaching Plan 718-009, July 2017.
  • 2021
  • Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
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Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
  • May 2022
  • Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details
Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Media and Broadcasting Industry
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Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
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