Media Franchise - Publications - Faculty & Research

December 2020
Case

Tencent: Combining Technology and Culture

By: Elie Ofek, Billy Chan and Dawn H. Lau

Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details

Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China

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March 2020
Teaching Note

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David J. Collis

Teaching Note for HBS No. 717-483. View Details

Keywords: Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Media and Broadcasting Industry; Media and Broadcasting Industry

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March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details