Publications

March 2010 (Revised May 2010)
Case

Design Creates Fortune: 2000 Tower Oaks Boulevard

By: John D. Macomber and Griffin James

A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details

Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland

07 Apr 2010
Working Paper Summaries

Location Strategies for Agglomeration Economies

Keywords: by Juan Alcácer & Wilbur Chung; Technology

January 2018
Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer

After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

average. In order to test why, Luca, along with Ginger Jin of the University of Maryland and Daniel Martin of the Paris School of Economics, set up a simple experiment they called the "disclosure game." Guessing Game For the... View Details

Keywords: by Michael Blanding

October 2020
Case

Michael Phelps: 'It's Okay to Not Be Okay'

By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris

In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time—the highs and lows,... View Details

Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London

February 1998 (Revised November 2002)
Case

Meadowlands

By: Arthur I Segel and William J. Poorvu

In February 1998, developers Ted Leonard and Charlie Sexton are attempting to acquire and develop a large multifamily site in Maryland, north of Washington, D.C. They are attempting to win financing and government approvals to develop a new kind of product for the... View Details

Keywords: Urban Development; Real Estate Industry; Maryland

November 2009 (Revised June 2012)
Case

Jody Leleck at Broad Acres (A)

By: Paul W. Marshall and Andrew Goldin

Jody Leleck has been appointed the principal of Broad Acres Middle School in Montgomery County, Maryland. The school is underperforming all other schools in the district, and she has been asked to improve the performance. View Details

Keywords: Education; Middle School Education; Performance Evaluation; Performance Improvement; Performance Productivity; Education Industry; Maryland

June 2002
Case

Southwest Airlines in Baltimore

By: Rogelio Oliva, Jody Hoffer Gittell and David Lane

The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details

Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland

August 1989 (Revised May 1991)
Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman

Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details

Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland

September 2021
Case

Brown Capital Management

By: Luis M. Viceira, Emily R. McComb and Sarah Mehta

Set in July 2021, this case looks at several growth strategies under consideration at Brown Capital, the second-oldest Black-owned asset management firm in the U.S. Since its 1983 founding, Baltimore-based Brown Capital has specialized in small company growth... View Details

June 1991 (Revised January 1996)
Teaching Note

Grosvenor Park, Teaching Note

By: William J. Poorvu and Katherine Sweetman

Teaching Note for (9-390-010). View Details

Keywords: Real Estate Industry; Maryland

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland and... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

Maryland professor at the time of his death in 1998, Olson believed that big corporations and industry organizations wielded control over policy. Diffuse groups could not effect policy change because individuals within the group did not... View Details

Keywords: by Kim Girard

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

Yelp.com, with Weijia Dai, of the University of Maryland; Jungmin Lee, of Sogang University and the Institute for the Study of Labor; and Ginger Jin, of the University of Maryland and the National Bureau of Economic Research. (The... View Details

Keywords: by Kim Girard; Food & Beverage

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland and Rik Pieters of Tilburg University.) The researchers paid 58 adults to... View Details

Keywords: by Carmen Nobel; Consumer Products

15 Dec 2020
Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

interpret that to mean that it’s safe.” Luca and Glaeser teamed with University of Maryland Professor Ginger Zhe Jin and Benjamin T. Leyden, an assistant professor at Cornell University. They detailed their findings in Learning from... View Details

Keywords: by Danielle Kost; Food & Beverage

November 2021 (Revised December 2024)
Case

Kermit PPI

By: Kyle Myers, Matt Grennan and Sarah Mehta

Launched in 2011, Kermit PPI helped hospitals save money on expensive orthopedic implants and devices by enabling them to renegotiate their contracts with device manufacturers and better monitor compliance. In 2021, as they look to grow, they are entertaining two... View Details

Keywords: Health; Health Care and Treatment; Strategy; Expansion; Information Technology; Applications and Software; Supply Chain; Supply Chain Management; Contracts; Health Industry; Technology Industry; Medical Devices and Supplies Industry; United States; Maryland