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- 25 Jul 2017
- News
A Refresher on Marketing ROI
- 12 Mar 2021
- News
My Favorite Case
“Hesper Silver” Ray Baxter (MBA 1975), Lawrence Honig (MBA 1975) “Hambrecht & Quist” Steve Wilson (MBA 1989) “Finale” Amy Lieb (MBA 2001) “Carter Racing” Arijit Roy (MBA 2007) “Manila Water Company” Senthilkumar Rajendran (SELP 4, 2019)... View Details
- 01 Sep 2013
- News
Who Are We?
it's definitely outside the box of where I thought I would end up," says Le Roy Moore, who recently moved from operations to a marketing role that involves coordinating strategic initiatives across UP's... View Details
- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member of both the Finance and the... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 01 Jun 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
HBS student? “Strategy is a luxury. More acutely needed are people who can sell product or build product.” What were your favorite HBS classes and what made them so impactful? “My favorite classes were The Entrepreneurial Manager with Felda Hardymon; first-year View Details
- 18 Apr 2022
- News
Book Smart
comprehension skills. The data the organization collects—e.g., what’s interesting to young readers and how they access such books—is then shared with its partner organizations and publishers, to tap into and strengthen new global markets... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
Initiative at the Stanford Distinguished Careers Institute. This episode of Skydeck Live is an excerpt from a conversation recorded at Golden’s recent Reunion, where she and I spoke about her new book, Stage [Not Age]: How to Understand and Serve People Over 60, the... View Details
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
issues. ROY WILLIS was born in 1939 in Halifax County, North Carolina, and moved to Norfolk, Virginia, when he was 12. Though an honors student, Willis was denied admittance to the College of William & Mary during the early days of... View Details
- 22 Nov 2011
- News
A Storybook Beginning
the marketing visionary who helped Amazon.com expand its horizons beyond books, Risher is now putting his imagination to work on finding better ways to bring books to children worldwide. As cofounder of the nonprofit Worldreader, the... View Details
- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
the social ROI of their services. “We’re helping one of our new clients to quantify the benefit it produces for its stakeholders, which will help in both management and marketing,” Chussil says, noting that the current projects are... View Details
Keywords: Margie Kelley
- 10 Mar 2017
- News
The Business of Lego Batman
proposition? How are they going to make money? How are they going to get an adequate ROI on this? How much investment is it? And how quickly can they recoup that investment? In the same token, I've got to talk to the rights holder, in... View Details
- 01 Jun 2014
- News
What’s Next
for a better future. What is the role of research at HBS? Roy Zider (MBA 1970), Oakland, California NN: Research is the heart and soul of any great university. It is the way our faculty members develop a deep understanding of management... View Details
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
a company that still thrives today based on principles instilled more than 20 years ago. Taiwan Aborigine Missionary: R. Don McCall Sr., Family Letters compiled by Roy K. McCall (MBA 1984) China’s Greatest Statesman: Zhou Enlai’s... View Details
- 28 Oct 2021
- News
Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity
access capital. “We wrote this case because it not only tells a particular story of two student leaders effecting change,” says Bussgang, a Senior Lecturer at HBS and managing partner at the VC firm, Flybridge. “But it also speaks to larger systemic issues and points a... View Details
Keywords: Margie Kelley
- 01 Mar 2003
- News
All in a Day's Work
says. “It’s all about brainstorming how you can leverage resources and market forces to spin off quality outcomes like affordable housing, new job opportunities, and goods and services that may be missing in a community.” At BCC’s weekly... View Details
- 17 Mar 2015
- News
The First Five Years: Adam Enbar (MBA 2010)
later volunteered teaching at a prison. A couple of years after leaving HBS, I became interested in the idea of the ROI of higher ed; that a college degree used to be the best investment someone could make, and was quickly becoming one of... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details
- 01 Sep 2020
- News
We Rise
business: Venture Kits, an educational game that taught kids how to be entrepreneurs. A would-be bakery owner, for instance, could work through the necessary steps of calculating costs and doing market research on the way to selling... View Details