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Publications

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  • All HBS Web  (571)
    • People  (2)
    • News  (108)
    • Research  (384)
    • Events  (2)
  • Faculty Publications  (127)

Show Results For

  • All HBS Web  (571)
    • People  (2)
    • News  (108)
    • Research  (384)
    • Events  (2)
  • Faculty Publications  (127)
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  • 12 Feb 2014
  • News

A decidedly mixed bag

  • 29 Jan 2018
  • News

Sporting spectacle mixed with US razzmatazz: Super Bowl delivers an advertising touch down

  • 16 Jun 2023
  • News

On the Move: Adam Laitsas (MBA 2016)

Laitsas will oversee PFL’s expansion plans and grow the sport of mixed martial arts (MMA) throughout the Middle East with the launch of PFL MENA in 2024. Laitsas was previously SVP of Marketing Strategy for... View Details
Keywords: marketing; career changes; mixed martial arts; sports; MENA; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Feb 2017
  • News

Super Bowl viewers don’t want politics mixed with their hot wings and beer

  • 01 Dec 2005
  • News

A Renter’s Market

Lee For Jonas Lee (MBA ’93) and his investment firm, Redbrick Partners, the purchase, refurbishment, rental, and maintenance of hundreds of low-cost, single-family urban homes represent a terrific, overlooked market opportunity. “It’s a... View Details
Keywords: Garry Emmons; Real Estate
  • 01 Oct 1998
  • News

A Marketable Skill

mix of vendors, smoothed neighborhood relations, and hired logistical help on weekends. Greenflea will contribute nearly $500,000 this year to fund educational enrichment programs, and Gehrke says she could expand the operation to include... View Details
Keywords: Deborah Blagg
  • 27 Mar 2014
  • News

From Marx to Marketing

the time a partner at the Athens-based Ulysses Commission Trading Company, an agency company representing foreign manufacturers in the Greek market, watched those dramatic days in late 1989 with mixed feelings. "I knew that the... View Details
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 2018
  • News

It's Not Technology That Will Take the Swiss Watch Down

  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

Executive Education offered updates on his two organizations, beginning by noting their ongoing integration. He then led a breakdown of macro trends that have impacted the organizations, starting with HBS Online. The pandemic, Mullane noted, led to a more crowded View Details
  • 07 Apr 2015
  • News

Warrior Spirit

mixed martial artists from around the world. An enormous screen shows highlights from previous matchups held since ONE FC’s 2011 founding, in locations as diverse as China, Indonesia, the United Arab Emirates, Malaysia, the Philippines,... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services
  • 01 Dec 2022
  • News

Full Court Press

vuvuzelas competes with the arena’s mix of American hip-hop and regional hits. It is a distinctly regional take on an iconic American export. The league is a core pillar of NBA Africa, a two-year-old venture whose value NBA Commissioner... View Details
Keywords: Dan Morrell
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our... View Details
  • 01 Dec 2016
  • News

In My Humble Opinion: Chip Brewer (MBA 1991)

Mickelson, Henrick Stenson, and Lydia Ko. Under Brewer, Callaway’s US market share has increased 57 percent, a significant achievement as the number of active US players declines. “Melding the desire for a shorter format or more relaxed... View Details
Keywords: Julia Hanna
  • 02 Mar 2016
  • News

David Moss is Rewriting History

considering a different issue. How should we be teaching that history—and why? David Moss teaches history in the present tense. On a blackboard in an Aldrich classroom, the professor scrawls, “The federal government is insolvent!” He sets the scene for the class, an... View Details
Keywords: April White
  • 22 Feb 2022
  • News

Breaking News

the Colorado Sun. The acquisition was backed by a mix of national and local impact investors. “While impact capital has made a huge difference in other social-problem areas, there has been no front door for impact capital in the news... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 01 Aug 1998
  • News

High Honors

president. Pounding away steadily, Fudge eventually broke through. The scene couldn't have been more symbolic of Fudge's life. As an African-American woman, she has been breaking down walls since she was a child, quietly dismantling the racial and gender barriers she's... View Details
  • 01 Dec 2014
  • News

Making Big Data Fashionable

When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services
  • 01 Mar 2014
  • News

Generation Next

(self-reliance)—proof that Indians could make their own products, without the British. Today, Godrej has a more than $4 billion global market for its products, which range from security appliances to furniture, soaps, and real estate. A... View Details
Keywords: Mark Bergen; Godrej Group; Management
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