Market Attractiveness - Publications - Faculty & Research

06 Aug 2015
News

How to make your pricing attractive – and fair

12 Mar 2014
News

Old Spice Attracting Women in Gender-Bending Hit for P&G

24 Apr 2018
News

Does Original Content Help Streaming Services Attract More Subscribers?

25 Aug 2022
News

Open Market

culturally relevant as art or music—and why the retail investor is woefully misunderstood. You’ve been at Robinhood now for three-and-a-half years. How has the organization evolved in that time? The mission is the same—to democratize finance for all—and we continue to... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

01 Oct 1998
News

A Marketable Skill

What is the perfect job for someone who is fiercely independent, likes to work with artistic people, has no desire to be fabulously wealthy, and has "a mouth with a death wish"? Give up? "My friends who have known me the longest tell me that running a flea View Details

Keywords: Deborah Blagg

01 Apr 2002
News

Emerging Research on Emerging Markets

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

29 Oct 2015
News

Options to Promote Competitive Generics Markets in the United States

13 Oct 2015
News

The Online Ad Scams Every Marketer Should Watch Out For

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to its side entry, the MFA was... View Details