MVP - Publications - Faculty & Research - Harvard Business School

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02 Dec 2020
Video

New Founder Series: MVP Development

December 2024
Case

Brainstorming a MVP for a Peloton Corporate Wellness Benefit

By: Sara McKinley Torti

2013
Book

Managing Startups: Best Blog Posts

By: Tom Eisenmann

Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details

Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model

January 2015 (Revised April 2015)
Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An

Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details

Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning

May 2024
Case

Mission Veterinary Partners

By: Boris Groysberg, Zeeshan Ali and Annelena Lobb

After five successful years, Mission Veterinary Partners (MVP) had to decide on the best way to scale. MVP owned 300 animal hospitals and competed with other consolidators to buy more small veterinary practices. MVP had to distinguish itself as the buyer of choice but... View Details

Keywords: Mergers and Acquisitions; Retention; Growth and Development Strategy; Competitive Strategy

Career Coach

Celia Chen

Having worked at McKinsey for 5 years in fintech and consumer/retail industries and Amazon as a senior product manager responsible for launching a new service, Celia is happy to speak to students interested in any of the fields. She can share her experience and... View Details

04 Dec 2019
News

Celebrities Seek Her Advice. M.B.A.s, Executives Line Up for Her Harvard Class.

March 2019 (Revised June 2021)
Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock

On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details

04 Sep 2017
Blog Post

HBS Startup Bootcamp and Founders Unfiltered

inception to MVP (minimum viable product) in a short period of time. We covered things like running experiments to test a new business idea, finding early customers, calculating unit economics, and how to think about different types of... View Details

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

features to allow useful feedback from early adopters. This makes it easier for the company to speed to market with subsequent customer-driven versions of the product. And it mitigates the likelihood of a company wasting time on features that nobody wants. "The... View Details

Keywords: by Carmen Nobel; Technology; Computer

Web

Judges - Alumni

Acquisition, Customer Discovery, Go-to-Market Strategy, Market Research, Marketing, MVP Development, Pitch Feedback, Pivots, Product Roadmap, Scaling, Strategic Partnerships Advice Know what differentiates your company (what is your... View Details

Web

2022 Reunion Presentations - Alumni

launching its MVP in Detroit automotive plants when COVID shut down businesses around the world. Yanez pivoted and developed a mobile app that would enable front-line workers to safely return to work. Between Q4 2020 and Q4 2021, Andonix... View Details

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

history, who continued to practice, focusing on shaving milliseconds off his time. Phelps never stopped improving. Similarly, consider the career of Dirk Nowitzski, the first European player to win an MVP award after moving to the... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

01 Mar 2011
News

Entrepreneurs’ Fund

month. Said Rumennik, “The Minimum Viable Product Fund, or MVP Fund, alleviates the daunting financial barrier preventing students from building initial prototypes or test products, and encourages them to connect with like-minded peers.”... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Jodi Gernon

I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details

Keywords: Digital Health;#13;#Biotech & Life Sciences;#16;#Consumer Products & Packaged Goods;#30;#Fashion, Beauty, Apparel, & Retail;#35;#Food & Beverages;#43;#Healthcare;#64;#Software/App;#71;#Travel, Tourism, & Hospitality;#75;#Venture Capital;#238;#Fintech;#237;#Artificial Intelligence

01 Jun 2011
News

A Growing Drumbeat

The Business Plan Contest’s popularity is just one indicator of a surge in entrepreneurial activity at HBS, which this year saw the launch of a $50,000 MVP Fund to support students using the “Lean Startup” approach to develop and test a... View Details

Keywords: Contests

Jodi Gernon

I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details

Keywords: Healthcare;#239;#Consumer Products and Services (B2C)

01 Dec 2018
News

Ready, Set, Launch

Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable product (MVP). With only the barest minimum of features, View Details

13 Aug 2018
Blog Post

Following My Dream: Launching a Venture

product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details

Keywords: Entrepreneurship

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