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Publications
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- July 2018
- Teaching Note
Verizon 2018
By: Rosabeth Moss Kanter and Jonathan Cohen
Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details
- March 2018 (Revised April 2018)
- Case
Verizon 2018
By: Rosabeth Moss Kanter and Jonathan Cohen
In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details
- February 2015
- Case
Transforming Verizon 2015: Going Above the Network
By: Rosabeth Moss Kanter and Daniel Fox
In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details
Keywords: Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States