Publications

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California

Awards

Linkedin Top Voices in Social Impact

By: Gerald C. Chertavian

Named one of 20 Linkedin Top Voices in Social Impact in 2022. View Details

October 2013 (Revised January 2014)
Supplement

LinkedIn (C)

By: Mikolaj Jan Piskorski and Aaron Smith

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

July 2006 (Revised February 2007)
Supplement

LinkedIn (B)

By: Mikolaj Jan Piskorski

Keywords: Web Services Industry; Employment Industry

12 PM – 1 PM EDT, 21 Mar 2023
Webinars: Career

LinkedIn for Job Searching

Data can reveal what matters most in today's job market, and this interactive webinar from CPD and Jeremy Schifeling, LinkedIn's former head of student and alumni education, will share behind-the-scenes insights that can help you optimize LinkedIn for both job hunting... View Details

October 2011 (Revised January 2012)
Case

LinkedIn Corporation

By: Francois Brochet and James Weber

The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the... View Details

Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry

06 Oct 2014
Blog Post

Leveraging LinkedIn to Recruit Candidates

It is no surprise that recruiters are turning to social media, and particularly LinkedIn, to source prospective employees. Here are 5 tips for using LinkedIn as part of your recruiting strategy (whether or not you pay for a recruiting... View Details

February 2012
Teaching Note

LinkedIn Corporation (TN)

By: Francois Brochet

12 PM – 1 PM EST, 07 Mar 2024
Webinars: Career

Job Search 2.0: LinkedIn + ChatGPT Secrets Revealed

Jeremy Schifeling will dive into the most advanced LinkedIn and ChatGPT techniques to help alumni find a career path, build a fully tech-optimized profile, and ace your very next interview. View Details

May 2014
Teaching Note

LinkedIn Corporation, 2012

By: David Yoffie

12 PM – 1 PM EDT, 19 Apr 2023
Webinars: Career

LinkedIn for Interviewing

In this webinar from CPD and Jeremy Schifeling, LinkedIn's former head of student and alumni education, you'll learn how to better utilize LinkedIn's data resources and practice tools to prepare for your next interview, find discover the elements of an interview that... View Details

December 2008
Teaching Note

LinkedIn Corp., 2008 (TN)

By: David B. Yoffie

Teaching Note for [709426]. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Rank and Position; Job Search; Revenue; Competition; Valuation; Financing and Loans; Mergers and Acquisitions

12 PM – 1 PM EDT, 13 Sep 2016
Webinars: Career

How Organizations Are Using LinkedIn to Find Talent

Organizations are increasingly using LinkedIn to find talent. Do you know what they are looking for? LinkedIns Bradley Lawrence (MBA 2013) will share key insights into understanding how organizations are utilizing LinkedIn. After this webinar, you... View Details

February 2008 (Revised March 2008)
Teaching Note

LinkedIn (TN) (A) and (B)

By: Mikolaj Jan Piskorski

In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details

Keywords: Business Startups; Social and Collaborative Networks; Internet and the Web; Financing and Loans; Revenue; Design; Service Operations