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  • All HBS Web  (728)
    • People  (1)
    • News  (188)
    • Research  (328)
    • Events  (8)
    • Multimedia  (31)
  • Faculty Publications  (254)
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Elizabeth R. Johnson

Liz is a doctoral student in the Organizational Behavior program at Harvard Business School. She is broadly interested in studying identity, inequality, and well-being, particularly how intersectional identities shape workplace experiences. Prior to attending Harvard, Liz worked as a Research Associate at Harvard Business School. She received a B.A. in Psychology with minors in Education and...

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  • August 1983 (Revised June 1986)
  • Case

Johnson & Johnson (A)

By: Francis Aguilar
Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it. The principal teaching objectives are to gain an understanding of the impact a strong culture can have on strategic decisions and to consider how... View Details
Keywords: Organizational Culture; Management Systems; Organizational Structure; Business Growth and Maturation; Corporate Strategy; Growth Management; Health Care and Treatment; Health Industry
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Aguilar, Francis. "Johnson & Johnson (A)." Harvard Business School Case 384-053, August 1983. (Revised June 1986.)
  • August 1992
  • Case

Johnson & Johnson in the 1990s

Describes the major challenges facing Ralph Larsen, CEO of Johnson & Johnson since 1989, as he strives to maintain the company's decentralized management structure and at the same time keep the company competitive in the 1990s. View Details
Keywords: Business or Company Management; Organizational Structure; Consumer Products Industry
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Pearson, Andrall E. "Johnson & Johnson in the 1990s." Harvard Business School Case 393-001, August 1992.
  • May 2011 (Revised July 2012)
  • Exercise

Remicade/Simponi: Confidential Instructions for Johnson & Johnson

By: Guhan Subramanian and Rhea Ghosh
This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs. View Details
Keywords: Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Europe
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Subramanian, Guhan, and Rhea Ghosh. "Remicade/Simponi: Confidential Instructions for Johnson & Johnson." Harvard Business School Exercise 911-045, May 2011. (Revised July 2012.)
  • April 1984
  • Supplement

Johnson & Johnson (B): Hospital Services, James Burke, Video

By: Francis Aguilar
James Burke, chairman and CEO of Johnson & Johnson, discusses the decision to establish a hospital services company. The problem is that this new unit, created to serve 14 Johnson & Johnson companies, runs counter to the corporate culture where autonomy and... View Details
Keywords: Business Startups; Decision Making; Organizational Culture; Problems and Challenges; Health Industry
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Aguilar, Francis. "Johnson & Johnson (B): Hospital Services, James Burke, Video." Harvard Business School Video Supplement 884-527, April 1984.
  • October 2016 (Revised February 2020)
  • Case

Dwayne 'The Rock' Johnson

By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
  • April 1984
  • Supplement

Johnson & Johnson (A): Philosophy & Culture, James Burke, Video

By: Francis Aguilar
James Burke, chairman and CEO of Johnson & Johnson, discusses the company's philosophy and culture, with particular emphasis on the significance of the Credo. View Details
Keywords: Organizational Culture; Values and Beliefs; Mission and Purpose; Management Teams; Pharmaceutical Industry; Medical Devices and Supplies Industry; Consumer Products Industry
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Aguilar, Francis. "Johnson & Johnson (A): Philosophy & Culture, James Burke, Video." Harvard Business School Video Supplement 884-525, April 1984.
  • August 1983 (Revised June 1986)
  • Case

Johnson & Johnson (B): Hospital Services

By: Francis Aguilar
The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details
Keywords: Business or Company Management; Change Management; Organizational Change and Adaptation; Organizational Culture; Health Care and Treatment; Growth and Development Strategy; Health Industry
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Aguilar, Francis. "Johnson & Johnson (B): Hospital Services." Harvard Business School Case 384-054, August 1983. (Revised June 1986.)
  • November 2012
  • Teaching Note

On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 (TN)

By: Sandra J. Sucher and Clayton S. Rose
Teaching Note for On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 HBS case 311-029. View Details
Keywords: Decision Choices and Conditions; Values and Beliefs; Leadership; Crisis Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Quality; Pharmaceutical Industry
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Sucher, Sandra J., and Clayton S. Rose. "On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 (TN)." Harvard Business School Teaching Note 613-064, November 2012.
  • August 1978 (Revised November 1982)
  • Case

Dick Johnson

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Christensen, C. Roland. "Dick Johnson." Harvard Business School Case 379-024, August 1978. (Revised November 1982.)
  • October 2010 (Revised August 2016)
  • Case

On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010

By: Clayton S. Rose, Sandra J. Sucher, Rachel Gordon and Matthew Preble
In October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of... View Details
Keywords: Decision Choices and Conditions; Values and Beliefs; Leadership; Crisis Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Quality; Pharmaceutical Industry
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Rose, Clayton S., Sandra J. Sucher, Rachel Gordon, and Matthew Preble. "On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010." Harvard Business School Case 311-029, October 2010. (Revised August 2016.)
  • January 2004 (Revised May 2008)
  • Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams
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Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, January 2004. (Revised May 2008.)
  • January 1992
  • Case

Johnson & Johnson: Hospital Services

The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details
Keywords: Organizational Structure; Organizational Culture; Management Systems; Environmental Sustainability; Conflict and Resolution
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Pearson, Andrall E. "Johnson & Johnson: Hospital Services." Harvard Business School Case 392-050, January 1992.
  • December 2005 (Revised September 2007)
  • Case

Canyon Johnson Urban Fund

By: Felix Oberholzer-Gee and Alexa Arena
Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on... View Details
Keywords: Investment; Projects; Business and Government Relations; Public Opinion; Urban Development; Real Estate Industry; Los Angeles
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Oberholzer-Gee, Felix, and Alexa Arena. "Canyon Johnson Urban Fund." Harvard Business School Case 706-442, December 2005. (Revised September 2007.)
  • October 1982 (Revised August 1999)
  • Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details
Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry
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Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
  • October 1982 (Revised May 1992)
  • Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
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Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
  • March 2010
  • Supplement

Toby Johnson (B)

By: Boris Groysberg
Supplement to 410-103. View Details
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Groysberg, Boris. "Toby Johnson (B)." Harvard Business School Supplement 410-104, March 2010.
  • November 1982
  • Supplement

Arthur Johnson (C)

By: John P. Kotter
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Kotter, John P. "Arthur Johnson (C)." Harvard Business School Supplement 483-066, November 1982.
  • March 2010 (Revised October 2018)
  • Case

Toby Johnson (A): Leading After School

By: Boris Groysberg, Leslie Danford, Amy Lodge and Tereh Sayles
After completing her MBA in 2007, Toby Johnson, a former army pilot with the 18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing-manager... View Details
Keywords: Leading Change; Organizational Change and Adaptation; Organizational Structure; Compensation and Benefits; Business or Company Management
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Groysberg, Boris, Leslie Danford, Amy Lodge, and Tereh Sayles. "Toby Johnson (A): Leading After School." Harvard Business School Case 410-103, March 2010. (Revised October 2018.)
  • July 2014 (Revised February 2015)
  • Teaching Note

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch
The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites... View Details
Keywords: Empoylee Wellness Programs; Human Resource Management; Corporate Management Strategy; Employee Engagement; Human Resources; Management; Organizations; Performance; Personal Development and Career; Programs; Strategy; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Europe; Asia
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Quelch, John A. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Teaching Note 515-021, July 2014. (Revised February 2015.)
  • August 1986 (Revised January 1988)
  • Teaching Note

Johnson & Johnson (A), (B): Hospital Services, & Johnson & Johnson: Hospital Services, Teaching Note

By: Francis Aguilar
Teaching Note for (9-384-053), (9-384-054), and (9-392-050). View Details
Keywords: Health Industry
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Aguilar, Francis. "Johnson & Johnson (A), (B): Hospital Services, & Johnson & Johnson: Hospital Services, Teaching Note." Harvard Business School Teaching Note 387-006, August 1986. (Revised January 1988.)
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