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  • All HBS Web  (185)
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Show Results For

  • All HBS Web  (185)
    • News  (71)
    • Research  (103)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)
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  • December 2016 (Revised January 2017)
  • Supplement

Accounting for the iPhone Upgrade Program (B)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details
Keywords: Apple Inc.; iPhone 6s; Accounting; Revenue Recognition; California; United States
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Heese, Jonas, Krishna G. Palepu, H. David Sherman, and Monica Baraldi. "Accounting for the iPhone Upgrade Program (B)." Harvard Business School Supplement 117-039, December 2016. (Revised January 2017.)
  • August 2016 (Revised January 2017)
  • Case

Accounting for the iPhone Upgrade Program (A)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details
Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States
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Heese, Jonas, Krishna G. Palepu, H. David Sherman, and Monica Baraldi. "Accounting for the iPhone Upgrade Program (A)." Harvard Business School Case 117-020, August 2016. (Revised January 2017.)
  • September 2023
  • Teaching Note

Apple’s iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and... View Details
Keywords: Iphone; Smartphone; Technology; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Climate Change; Environmental Sustainability; Green Technology; Technology Industry
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Serafeim, George. "Apple’s iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Teaching Note 124-026, September 2023.
  • April 2023 (Revised September 2023)
  • Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details
Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry
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Serafeim, George. "Apple's iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Case 123-089, April 2023. (Revised September 2023.)
  • October 2010
  • Case

The iPhone at IVK

By: Richard L. Nolan and Robert D. Austin
The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform View Details
Keywords: Mobile and Wireless Technology; Digital Platforms; Salesforce Management; Transition; Technology Adoption; Information Infrastructure; Applications and Software; Change Management
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Nolan, Richard L., and Robert D. Austin. "The iPhone at IVK." Harvard Business School Case 911-413, October 2010.
  • October 2007
  • Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details
Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry
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Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
  • September 2010 (Revised September 2013)
  • Case

Accounting for the iPhone at Apple Inc.

By: Francois Brochet, Krishna G. Palepu and Lauren Barley
Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'... View Details
Keywords: Corporate Disclosure; Revenue Recognition; Standards; Technology Industry; United States
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Brochet, Francois, Krishna G. Palepu, and Lauren Barley. "Accounting for the iPhone at Apple Inc." Harvard Business School Case 111-003, September 2010. (Revised September 2013.)
  • October 2010
  • Teaching Note

The iPhone at IVK

By: Benjamin Edelman
Teaching Note for 911-413. View Details
Keywords: Management; Information Technology; Problems and Challenges
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Edelman, Benjamin. "The iPhone at IVK." Harvard Business School Teaching Note 911-414, October 2010.
  • January 2013
  • Case

Apple Inc. and the iPhone 4 Antenna Issue

By: Francois Brochet, Krishna G. Palepu and Lauren Barley
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Brochet, Francois, Krishna G. Palepu, and Lauren Barley. "Apple Inc. and the iPhone 4 Antenna Issue." Harvard Business School Case 113-088, January 2013.
  • August 2013
  • Teaching Note

Apple Inc. and the iPhone 4 Antenna Issue

By: Francois Brochet and Krishna G. Palepu
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Brochet, Francois, and Krishna G. Palepu. "Apple Inc. and the iPhone 4 Antenna Issue." Harvard Business School Teaching Note 114-018, July 2013.
  • April 2011
  • Teaching Note

Accounting for the iPhone at Apple, Inc. (TN)

By: Francois Brochet and Krishna G. Palepu
Teaching Note for 111003. View Details
Keywords: Accounting; Revenue; Corporate Disclosure; Telecommunications Industry
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Brochet, Francois, and Krishna G. Palepu. "Accounting for the iPhone at Apple, Inc. (TN)." Harvard Business School Teaching Note 111-094, April 2011.
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

Apple CEO Tim Cook didn’t come to his post with an activist agenda, yet when law enforcement officials began pressuring the company to hand over iPhone users’ data without their permission, Cook took what he believed was a moral stance to... View Details
Keywords: by Avery Forman
  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

over a little screen. (Usage varies according to the type of smartphone: iPhone users spend an average of one hour and 15 minutes with their phones each day, with only 22 percent of that time devoted to talking.) The Lab Experiment Bos... View Details
Keywords: by Carmen Nobel; Technology; Consumer Products
  • February 2021
  • Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin
In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; National Security; Law; Law Enforcement; Leadership; Markets; Safety; Social Issues; Corporate Social Responsibility and Impact; Civil Society or Community; Mobile and Wireless Technology; Technology Industry; Consumer Products Industry; Telecommunications Industry; Electronics Industry; United States; China; Hong Kong
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McGee, Henry, Nien-hê Hsieh, Sarah McAra, and Christian Godwin. "Apple: Privacy vs. Safety (A)." Harvard Business School Case 321-004, February 2021.
  • December 2016
  • Teaching Note

Accounting for the iPhone Upgrade Program (A) and (B)

By: Jonas Heese, Krishna G. Palepu and H. David Sherman
Teaching Note for HBS Nos. 117-020 and 117-039. View Details
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Heese, Jonas, Krishna G. Palepu, and H. David Sherman. "Accounting for the iPhone Upgrade Program (A) and (B)." Harvard Business School Teaching Note 117-041, December 2016.
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • July 2012
  • Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
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Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
  • January 2023
  • Supplement

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin
In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Information Technology; Telecommunications Industry; Technology Industry; Consumer Products Industry; Electronics Industry; Health Industry; United States; Europe
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McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 323-066, January 2023.
  • August 2015 (Revised December 2016)
  • Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
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Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
  • September 2016
  • Teaching Note

Apple Pay

By: Shelle Santana and Sunil Gupta
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; United States; United Kingdom
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Santana, Shelle, and Sunil Gupta. "Apple Pay." Harvard Business School Teaching Note 517-038, September 2016.
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