Internet Marketing - Publications - Faculty & Research

13 Dec 2012
News

Viral ads grab more Internet eyeballs

26 Nov 2012
News

New Winners & Losers in the Internet Economy

01 Apr 2000
News

At Cyberposium, Amazon's Bezos Debunks Internet Myths

house of some one thousand participants. After attributing the giant bookseller's success to its focus on the customer, Bezos set out to debunk seven "big myths of the Internet." Myth #1: The Internet changes everything. Not really,... View Details

01 Oct 2000
News

After the Revolution: Putting the Internet in Perspective

what's going on in business," Nolan noted. "We have never lived through anything like this." With that, Nolan opened his discussion of the profound changes that computers -- and now the Internet -- have wrought on the way business is... View Details

Keywords: Margie Kelley

01 Apr 2000
News

Marketing Muscle

On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology,... View Details

26 Jun 2014
News

Digital Innovation at Sephora

Keywords: Internet retail; digital marketing; digital innovation

01 Dec 2005
News

A Renter’s Market

Lee For Jonas Lee (MBA ’93) and his investment firm, Redbrick Partners, the purchase, refurbishment, rental, and maintenance of hundreds of low-cost, single-family urban homes represent a terrific, overlooked market opportunity. “It’s a... View Details

Keywords: Garry Emmons; Real Estate

21 Aug 2012
News

Apple Reaches Record U.S. Market Value on IPhone Optimism

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Mar 2012
News

Reinventing Radio Days

Kennedy Main article: Where Innovation Rules As a kid, Joe Kennedy (MBA 1985) got hooked early on the magic of radio, listening in bed at night to a crystal set he had built himself. Radio returned to his life in 2004 when—after an 11-year stint in View Details

Keywords: Garry Emmons; internet radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

24 Apr 2014
News

A wild ride from adventure travel to social media marketing

which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over... View Details