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- All HBS Web (20)
- Faculty Publications (4)
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- February 2017
- Article
How Much Is a Win Worth? An Application to Intercollegiate Athletics
By: Doug J. Chung
Intercollegiate athletics in the United States have become a multibillion-dollar industry over the past several decades. In this study, we investigate the short- and long-term direct monetary effects of operating a winning athletics program for an academic institution... View Details
Keywords: Dynamic Panel Data; Heterogeneity; Instrumental Variables; Intercollegiate Athletics; Educational Finance; Entertainment Marketing; Higher Education; Marketing; Sports; Revenue; Education Industry; United States
Chung, Doug J. "How Much Is a Win Worth? An Application to Intercollegiate Athletics." Management Science 63, no. 2 (February 2017): 548–565.
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 08 Feb 2013
- Working Paper Summaries
The Dynamic Advertising Effect of Collegiate Athletics
- 25 Jan 2024
- Research & Ideas
Being a Team Player: Why College Athletes Succeed in Business
otherwise.” Gompers, an All-American runner who graduated from Harvard College in 1986 and held the Harvard record for the 10,000 meter race in track for thirty years, says intercollegiate varsity athletics... View Details
Keywords: by Rachel Layne
- 05 Feb 2013
- First Look
First Look: Feb. 5
Authors:Chung, Doug J. Abstract I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known... View Details
Keywords: Sean Silverthorne
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
talking about academic institutions of higher education.” Even though the National Collegiate Athletic Association (NCAA) stresses the amateur nature of intercollegiate sports, college programs have grown... View Details
- 03 Oct 2022
- Research & Ideas
Why a Failed Startup Might Be Good for Your Career After All
career advancement, Gompers is comparing intercollegiate varsity athletes’ careers with non-athletes. (Spoiler alert: The athletes have more career success.) You Might Also Like: It’s All in a Name:... View Details
Keywords: by Sean Silverthorne
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
break away from their leader? Research Papers How Much Is a Win Worth? An Application to Intercollegiate Athletics The authors investigate the short- and long-term direct monetary effects of operating a... View Details
- 14 May 2013
- First Look
First Look: May 14
Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
of intercollegiate athletics for longer periods of time than the high SAT achievers. Even students with high SAT scores are significantly affected by athletic success—one of... View Details
- 25 Aug 2015
- First Look
First Look Tuesday
Publications Forthcoming Management Science How Much Is a Win Worth? An Application to Intercollegiate Athletics By: Chung, Doug J. Abstract—Intercollegiate athletics in the... View Details