Indoor Cycling - Publications - Faculty & Research - Harvard Business School

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May 2014
Case

Cycle for Survival (A)

By: Das Narayandas, Kerry Herman and Noah Fisher

Katie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away... View Details

Keywords: Not For Profit; Cancer; Partnerships; United States; Fundraising; Nonprofit Organizations; United States

01 Mar 2010
News

Spin Cycle

Courtesy Cycle For Survival In 2004 at age 33, Jennifer Goodman Linn (MBA ’99) was diagnosed with MFH sarcoma, a rare soft-tissue cancer. Through 26 months of chemotherapy and four surgeries, Linn kept up her fitness, mainly through View Details

January 2017
Case

SoulCycle

By: David Collis, Eric Van den Steen and Ashley Hartman

Co-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer... View Details

Keywords: SoulCycle; Flywheel; Spinning; Indoor Cycling; Boutique Fitness; Fitness; Health Clubs; Community Engagement; Strategy; Business Strategy; Corporate Strategy; Expansion; Competitive Advantage; Competitive Strategy; Segmentation; Health Industry; Sports Industry

February 2018 (Revised January 2020)
Case

SoulCycle: The Road Ahead

By: Ashish Nanda, Eric Van den Steen and Jeffrey Boyar

Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would “empower riders in an immersive fitness experience.” By early 2015, SoulCycle had grown to 38... View Details

Keywords: Fitness; Fitness Industry; Exercise; Cycling; Boutique Fitness; Exit Strategy; Growth; Bicycles; Retail; Pricing; Community; SoulCycle; Vision; Health; Leadership; Strategy; Marketing; Decision Making; Health Industry; United States

19 Oct 2022
Video

Shad Fitness Center

July 2021 (Revised September 2021)
Case

Sarah Robb O'Hagan: The Rocky Road of Passion

By: Jon M. Jachimowicz and Francesca Gino

In November 2018, Sarah Robb O’Hagan is reeling from an unceremonious exit as CEO of Flywheel, a chain of indoor cycling studios. In the past, Robb O’Hagan had led transformational change across companies throughout the sports and fitness industry, including as... View Details

Keywords: Personal Development and Career; Satisfaction; Decision Making; Problems and Challenges; Opportunities; Interests

SoulCycle: The Road Ahead

Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would "empower riders in an immersive fitness experience." By early 2015, SoulCycle had grown to... View Details

01 Mar 2024
News

Game On

Valerie, a lifelong athlete who brings decades of experience in the fitness industry to the role of COO; Gordon is CFO and general counsel. People would naturally assume that a private, indoor club simply meant bringing the play out of... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

26 Oct 2018
Blog Post

Making the Switch from Finance to Fitness

go to an indoor cycling class with her. I didn’t understand. The bikes didn’t move – why would I do this? Nevertheless, I went to a class at Flywheel Sports and left feeling better, physically and mentally.... View Details

22 Feb 2022
News

New Urban Order

compelling,” says Senior Lecturer John Macomber, coauthor with Joseph Allen of Healthy Buildings: How Indoor Spaces Drive Performance and Productivity. “In other words, more and more of these companies will enter the mainstream.” The need... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

01 Sep 2011
News

Fearless Force for Change

regularly attended indoor cycling sessions at a New York City fitness center. Struck by the lack of research funding for so-called rare cancers, she decided to translate her passion for spinning into a force... View Details

Keywords: cancer; Social Assistance; Health, Social Assistance; Management of Companies and Enterprises; Management

02 Aug 2011
News

A Fearless Force for Change

during the initial phase of her treatment, a regimen that would have flattened most patients. Instead, Linn regularly attended indoor cycling sessions at Equinox Fitness Center in New York City. "I may have... View Details

16 Jul 2019
News

The Making of a Movement

clinical trials. The couple adopted the cause as their calling and organized a fundraiser to support the work of Jen’s doctors at Memorial Sloan Kettering (MSK) Cancer Center. “Our idea, which came to be known as Cycle for Survival,... View Details

Keywords: Greg Forbes Siegman; cancer

12 Aug 2014
First Look

First Look: August 12

diagnosis in 2003. The indoor cycling event had grown rapidly and increased fundraising from $250,000 in 2007 to $4.7 million in 2011. After the event's second year, Jen and David made the decision to hand... View Details

Keywords: Sean Silverthorne

08 Jun 2023
Blog Post

Koppert Cress: Macro Greenhouses, Microgreens

greenhouses appeared to be less than three quarters full. When asked, Baan explained that he grows only enough to meet demand from his clients and no more. With high margins and a maximum production cycle of six weeks, Baan can afford... View Details

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

commercial-building energy intensity. This is why improving HVAC efficiency is one of the largest opportunities for reducing commercial-building carbon emissions. Sorbent Ventilation Technology improves HVAC efficiency by cleaning indoor... View Details

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

the largest opportunities for reducing commercial-building carbon emissions. Sorbent Ventilation Technology improves HVAC efficiency by cleaning indoor air so that it can be safely recirculated, thereby reducing the need to condition... View Details

28 Nov 2018
Blog Post

Making the Switch from Finance to Fitness

go to an indoor cycling class with her. I didn’t understand. The bikes didn’t move – why would I do this? Nevertheless, I went to a class at Flywheel Sports and left feeling better, physically and mentally.... View Details

Keywords: Entertainment / Media / Sports

05 Mar 2020
News

Green Light

ventilation system that cycles the air every few seconds and a secondary system designed to blow out any pathogens or insects that might have snuck past earlier garrisons. All of this security is in place to protect—sans pesticides—the... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

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