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Howard H. Stevenson

Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for research and teaching in the field of entrepreneurship. Professor Stevenson is its first incumbent. The program for entrepreneurial...

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  • February 2001 (Revised September 2005)
  • Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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  • February 2001 (Revised September 2002)
  • Teaching Note

Howard Schultz and Starbucks Coffee Company (TN)

By: Nancy F. Koehn and William Grundy
Teaching Note for (9-801-361). View Details
Keywords: Food; Food and Beverage Industry
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  • January 8, 2013
  • Blog Post

Howard Schultz Wants to Know: Are You a Bystander?

By: Nancy F. Koehn
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  • June 2014
  • Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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  • June 2006 (Revised April 2007)
  • Case

Howard Schultz: Building Starbucks Community

By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and... View Details
Keywords: Education; Biography; Leadership; Leadership Development; Leadership Style; Growth and Development Strategy; Personal Development and Career
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  • June 2014 (Revised March 2016)
  • Teaching Note

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn
Keywords: General Management; Corporate Change And Sustainability; Turnaround; Howard Schultz; Leading Change; Starbucks; Change; Decision Making; Entrepreneurship; Ethics; Growth and Development; Innovation and Invention; Leadership; Management; Organizations; Risk and Uncertainty; Strategy; Value; Retail Industry; Service Industry; North and Central America; Asia; Europe; South America
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  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

comfort, connection, and respect for its product and the communities Starbucks serves. CEO Howard Schultz has reignited Starbucks with innovative new offerings and by refocusing workers on the company's core... View Details
Keywords: by Julia Hanna; Food & Beverage
  • March 24, 2015
  • Article

Starbucks' 'Race Together' Campaign and the Upside of CEO Activism

By: Aaron Chatterji and Michael W. Toffel
When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's... View Details
Keywords: Leadership; Social Issues; Corporate Social Responsibility and Impact; Communication Strategy; Race
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  • February 2001 (Revised October 2002)
  • Background Note

Entrepreneurial History: A Conceptual Overview

By: Nancy F. Koehn
Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details
Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society
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  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • January–February 2018
  • Article

The New CEO Activists

By: Aaron K Chatterji and Michael W. Toffel
Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their... View Details
Keywords: Government Policy; Rights; Leadership & Corporate Accountability; Sustainability; Leadership; Corporate Accountability; Policy; Social Issues; Communication Intention and Meaning; United States
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  • June 2017
  • Teaching Note

Project Sun Devil and Project Paris

By: Nori Gerardo Lietz and Alexander W. Schultz
Tony Lee is preparing to present a project to the investment committee of Howard Street Capital. He will be recommending an investment in Project Sun Devil, a high-quality 225-unit student housing rental property near Tempe, Arizona. Tony Lee will compete for capital... View Details
Keywords: General Management; Financial Analysis; Return On Assets; Accounting; Performance Measurement; Financial Ratios; Return On Equity; Financial Statements; Profitability Analysis; Portfolio Investment; Portfolio Management; Real Estate; Property; Investment Portfolio; Investment Return; Analysis; Real Estate Industry; United States
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  • 21 Apr 2015
  • First Look

First Look: April 21

Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 02 Jan 2024
  • What Do You Think?

Do Boomerang CEOs Get a Bad Rap?

A boomerang CEO typically can be reinstalled quickly and can hit the ground running, providing a timely solution to a problem. The CEO is a known entity to members of the board of directors who have to make the decision. They cite high-profile successful examples, such... View Details
Keywords: by James Heskett
  • 18 Aug 2022
  • Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

experienced burnout differently. Organizations currently comprise multiple generations of employees simultaneously and must understand how each group may view any incentives companies provide to encourage people to stay at an organization. In June, Business Insider... View Details
Keywords: by Hise Gibson and MaShon Wilson
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

support of founder Howard Schultz and his team in Philadelphia. Zuckerberg did not seem to rely upon the wisdom of Chief Operating Officer Sheryl Sandberg or lead board director Susan Desmond-Hellmann.... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

growing pains in 2007, founder Howard Schultz realized its unique customer experience was broken. The State of Customer Service LeadershipThe economic future of the country is largely in the hands of those... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 10 Nov 2015
  • Op-Ed

Authentic Leadership Rediscovered

getting honest feedback from their colleagues are essential elements of becoming authentic leaders. That’s what Starbucks’ Howard Schultz did in coping with the severe challenges of his youth. It is also... View Details
Keywords: by Bill George
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to... View Details
Keywords: by Martha Lagace
  • 08 Sep 2011
  • What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

opposed to Microsoft where the technical people rule. In some respects, Apple's experience with Jobs has parallels with Starbucks' history with Howard Schultz, also a hands-on, detail-oriented leader who created the innovative concept of... View Details
Keywords: by James Heskett; Computer