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- Faculty Publications (11)
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- All HBS Web (20)
- Faculty Publications (11)
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- February 1985
- Case
Horticulture Associates (C)
Raymond, Thomas J. "Horticulture Associates (C)." Harvard Business School Case 385-284, February 1985.
- February 1985
- Case
Horticulture Associates (D)
Raymond, Thomas J. "Horticulture Associates (D)." Harvard Business School Case 385-285, February 1985.
- February 1985
- Case
Horticulture Associates (B)
Raymond, Thomas J. "Horticulture Associates (B)." Harvard Business School Case 385-283, February 1985.
- February 1985
- Case
Horticulture Associates (A)
Raymond, Thomas J. "Horticulture Associates (A)." Harvard Business School Case 385-282, February 1985.
- December 2001 (Revised January 2002)
- Case
National Cooperative Council for Agriculture and Horticulture of the Netherlands, The
By: Ray A. Goldberg and Cate Reavis
As the No. 1 cooperative country in the world and the second leading trading country in the world, how do the cooperatives of the Netherlands organize to provide leadership in the global food system? View Details
Keywords: Cooperative Ownership; Food; Agribusiness; Globalization; Leadership; Agriculture and Agribusiness Industry; Netherlands
Goldberg, Ray A., and Cate Reavis. "National Cooperative Council for Agriculture and Horticulture of the Netherlands, The." Harvard Business School Case 902-417, December 2001. (Revised January 2002.)
- December 2013 (Revised July 2015)
- Case
VP Group: Vegpro Grows Beyond Kenya
By: Jose Alvarez and Natalie Kindred
In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details
Keywords: James Cartwright; Bharat Patel; Umang Patel; Vegpro; VP Group; Kenya; Nairobi; Africa; Vegetables; Flowers; Marks ＆ Spencer; Sainsbury's; Horticulture; Sugar; Growth; Diversification; Freighting; Agribusiness; Plant-Based Agribusiness; Trade; Marketing; Marketing Strategy; Vertical Integration; Supply Chain; Employees; Growth and Development Strategy; Agriculture and Agribusiness Industry; Shipping Industry; Kenya; Nairobi; Africa; United Kingdom; Europe; Ethiopia; Ghana
Alvarez, Jose, and Natalie Kindred. "VP Group: Vegpro Grows Beyond Kenya." Harvard Business School Case 514-055, December 2013. (Revised July 2015.)
- December 2018 (Revised May 2019)
- Case
Bord Bia: Strategically Growing Irish Exports
By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
- December 2007 (Revised February 2017)
- Case
Vegpro Group: Growing in Harmony
By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
- May 2024
- Case
HarvEast
By: Jeremy Friedman and Natalie Kindred
In late 2023, Dmitry Skornyakov, CEO of Ukrainian agribusiness HarvEast, was navigating the turmoil caused by Russia’s invasion of Ukraine that began in 2014 and escalated into full-scale war in February 2022. Before the full-scale invasion, HarvEast managed 127,000... View Details
Keywords: Goods and Commodities; Natural Resources; Food; Problems and Challenges; Adaptation; Innovation and Management; Crisis Management; Logistics; Supply Chain; Risk and Uncertainty; Loss; Trust; Human Needs; War; Agriculture and Agribusiness Industry; Chile; South America; Latin America; Ukraine
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
(2011) Apparel Cluster in Galicia Spain (2009) The Spanish Wind Power Cluster (2007) Switzerland Banking in Switzerland (2017) Switzerland Private Banking Cluster (2010) Switzerland Watchmaking (2010) Taiwan Taiwan: Semiconductor Cluster (2007) Tanzania Tanzania View Details
- 01 Mar 2024
- News
Action Plan: Wild at Heart
At first glance, Heather Evans (MBA 1983) might not seem the likeliest candidate for a career in ecological landscaping. A former chief marketing officer and “true urbanist” (“to the extent I used to hate visiting people in the country!”), Evans spent most of her life... View Details
- 19 Sep 2016
- News
Sustainable Farming in the Arid World
Philipp Saumweber (MBA 2006) started Sundrop Farms to bring sustainable horticulture to the arid world, growing high-value crops using seawater and sunlight and bringing jobs to communities that previously had no agriculture sector. In... View Details
- 01 Oct 2002
- News
John Batcha: Sowing the Seeds to Fight Hunger
food,” notes the low-key Batcha, who was raised on a farm in rural New Jersey and majored in horticulture at Rutgers before coming to HBS. “I believe hunger and famine would be much more widespread today without the changes the seed... View Details
- 19 Sep 2024
- Blog Post
A Day at Royal FloraHolland: The Epicenter of the Global Flower Market
house offered a unique lens into the vibrant global horticulture industry. RFH’s Dominant Global Position: Dominant Position in the Flower Supply Chain RFH's dominant position in the flower supply chain is intriguing. As a marketplace, it... View Details
- 06 Jun 2023
- Blog Post
Van den Ende Rozen: Greenhouse Rose Production
site, as we neared the site, we noticed hundreds of small greenhouses alongside the road. From their signage, the crops ranged from vegetables to flowers. We had driven into the heart of the country’s world-class horticulture industry and... View Details
- 22 Apr 2014
- First Look
First Look: April 22
would ultimately imply for the world economy. Purchase this case: http://hbr.org/product/the-u-s-shale-revolution-global-rebalancing/an/714008-PDF-ENG Harvard Business School Case 514-055 VP Group: Vegpro Grows Beyond Kenya In 2013, Kenyan View Details
Keywords: Sean Silverthorne
- 12 Feb 2008
- First Look
First Look: February 12, 2007
value after the crisis turns out to be a relevant consideration. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708402 Vegpro Group: Growing in Harmony Harvard Business School Case 508-001 Vegpro, a View Details
Keywords: Martha Lagace