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- All HBS Web (11)
- Faculty Publications (4)
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- 11 Feb 2019
- News
Hello Alfred Co-Founders: Knowing When to be Persistent
Keywords: Personal Services
- March 2016 (Revised February 2017)
- Case
Hello Alfred: Come Home Happy
By: Joseph B. Fuller and Carin-Isabel Knoop
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
Keywords: On-demand Economy; Sharing Economy; Technology Startup; Technology; Growth Strategy; Business Startups; Business Growth and Maturation; Entrepreneurship; Mobile and Wireless Technology; Strategic Planning; Service Industry; United States; Boston; Cambridge; New York (city, NY); California
Fuller, Joseph B., and Carin-Isabel Knoop. "Hello Alfred: Come Home Happy." Harvard Business School Case 316-154, March 2016. (Revised February 2017.)
- January 2017
- Supplement
Hello Alfred: Come Home Happy — Operating the Business Model Exercise
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
- May 2021
- Supplement
Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
- 18 Oct 2016
- News
Leading the Way for Women Entrepreneurs
capitalists could not identify with the vision of Birchbox. “The men would ask their secretaries or ask us to wait while they called their wives.” Barna joined fellow HBS alumnae Marcela Sapone (MBA 2015), cofounder and CEO of Hello... View Details
- 04 Apr 2017
- First Look
First Look at New Research, April 4
on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a... View Details
Keywords: Sean Silverthorne
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
of Hello Alfred innovated upon the TaskRabbit model by outsourcing the management of TaskRabbit workers to personally assigned butlers, or “Al- freds.” For users, the presence of a butler on the scene... View Details
- 22 Nov 2015
- News
Start-Up Leaders Embrace Lobbying as Part of the Job
A recent story in the New York Times that details entrepreneurs’ growing interest in shaping policy highlights the lobbying efforts of Hello Alfred, a personal butler service founded by Jessica Beck (MBA 2015) and Marcela Sapone (MBA... View Details
- 31 Jul 2016
- News
You Rang?
Beck, who then founded Hello Alfred, an affordable personal butler service, in September 2014. “We accidentally made Alfred for ourselves, to solve our problem,” Sapone told The Guardian for an article that... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
medical innovations. Jessica Beck and Marcela Sapone (both MBA 2015) launched the automated “personal butler” service Hello Alfred in a crowded on-demand marketplace. The service corrals other on-demand... View Details