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  • January 2022
  • Article

Rational Habit Formation: Experimental Evidence from Handwashing in India

By: Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani and Natalia Rigol
We test the predictions of the rational addiction model, reconceptualized as rational habit formation, in the context of handwashing in rural India. To track handwashing, we design soap dispensers with timed sensors. We test for rational habit formation by informing... View Details
Keywords: Handwashing; Habit; Monitoring; Behavior; Health; Motivation and Incentives
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  • 09 Oct 2017
  • Working Paper Summaries

Habit Formation and Rational Addiction: A Field Experiment in Handwashing

Keywords: by Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol
  • 2023
  • Working Paper

Translating Information into Action: A Public Health Experiment in Bangladesh

By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
Keywords: Handwashing; Public Health; Health; Information; Behavior; Change
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  • 2023
  • Working Paper

Behavioral Transmission: Evidence from a Public Health Campaign in Bangladesh

By: Reshmaan Hussam and Dayea Oh
We examine how behavior change transmits across contexts in the setting of hand hygiene in rural Bangladesh. We randomize an edutainment intervention across classrooms to trace schoolto-home transmission in handwashing behavior and randomize the proportion of students... View Details
Keywords: Handwashing; Interventions; Public Health; Health; Behavior; Change; Bangladesh
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  • 2023
  • Article

Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control

By: Susanna Gallani
Can managers use monetary incentives to elicit cooperation from workers they cannot reward for their efforts? I study “conduit incentives,” an innovative incentive design, whereby managers influence bonus-ineligible workers’ effort by offering bonus-eligible employees... View Details
Keywords: Organizational Behavior Modification; Peer Monitoring; Persistence Of Performance Improvements; Crowding Out; Implicit Incentives; Compensation; Healthcare; Social Pressure; Image Motivation; Incentives; Motivation; Performance; Behavior; Motivation and Incentives; Compensation and Benefits; Governing Rules, Regulations, and Reforms; Organizational Culture; Health Industry; California
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  • May 2014 (Revised March 2017)
  • Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
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  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
  • 19 Dec 2018
  • Sharpening Your Skills

New Year, New Habits

bad behavior causes memories of those acts to gradually become less clear—a phenomenon they call “unethical amnesia.” Research Papers Habit Formation and Rational Addiction: A Field Experiment in Handwashing This study in rural West... View Details
Keywords: by Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

Handwashing By: Hussam, Reshmaan, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol Abstract—Regular handwashing with soap is believed to have substantial impacts on child health in the developing world.... View Details
Keywords: by Sean Silverthorne
  • 22 May 2020
  • In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

behavior change. This might be because you need to engage in the desired behavior many times before it sticks as habit. With COVID-19, we’re going through an extended period of heightened adherence to healthy hygiene behaviors such as frequent View Details
Keywords: by Danielle Kost

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