Filter Results:
(19)
Show Results For
- All HBS Web (19)
- Faculty Publications (8)
Show Results For
- All HBS Web (19)
- Faculty Publications (8)
Page 1 of 19
Results
- January 2022
- Article
Rational Habit Formation: Experimental Evidence from Handwashing in India
By: Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani and Natalia Rigol
We test the predictions of the rational addiction model, reconceptualized as rational habit formation, in the context of handwashing in rural India. To track handwashing, we design soap dispensers with timed sensors. We test for rational habit formation by informing... View Details
Hussam, Reshmaan, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol. "Rational Habit Formation: Experimental Evidence from Handwashing in India." American Economic Journal: Applied Economics 14, no. 1 (January 2022): 1–41. (Lead Article.)
- 12 May 2021
- News
Small Bribes May Help People Build Healthy Handwashing Habits
- 09 Oct 2017
- Working Paper Summaries
Habit Formation and Rational Addiction: A Field Experiment in Handwashing
- 2023
- Working Paper
Translating Information into Action: A Public Health Experiment in Bangladesh
By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, February 2023.
- 2023
- Working Paper
Behavioral Transmission: Evidence from a Public Health Campaign in Bangladesh
By: Reshmaan Hussam and Dayea Oh
We examine how behavior change transmits across contexts in the setting of hand hygiene in
rural Bangladesh. We randomize an edutainment intervention across classrooms to trace schoolto-home transmission in handwashing behavior and randomize the proportion of students... View Details
Hussam, Reshmaan, and Dayea Oh. "Behavioral Transmission: Evidence from a Public Health Campaign in Bangladesh." Working Paper, April 2023.
Rational Habit Formation
Regular handwashing with soap is believed to have substantial impacts on child health in the developing world. Most handwashing campaigns have failed, however, to establish and maintain a regular practice of handwashing. Motivated by scholarship that suggests... View Details
- 03 Jan 2022
- News
Making Healthy Practices Habitual
- 2023
- Article
Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control
By: Susanna Gallani
Can managers use monetary incentives to elicit cooperation from workers they cannot reward for their efforts? I study “conduit incentives,” an innovative incentive design, whereby managers influence bonus-ineligible workers’ effort by offering bonus-eligible employees... View Details
Keywords: Organizational Behavior Modification; Peer Monitoring; Persistence Of Performance Improvements; Crowding Out; Implicit Incentives; Compensation; Healthcare; Social Pressure; Image Motivation; Incentives; Motivation; Performance; Behavior; Motivation and Incentives; Compensation and Benefits; Governing Rules, Regulations, and Reforms; Organizational Culture; Health Industry; California
Gallani, Susanna. "Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control." Accounting Review 93, no. 3 (2023): 1–28.
- May 2014 (Revised March 2017)
- Case
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details
Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
Uncovering the Mitigating Psychological Response to Monitoring Technologies
Organizational psychologists have long held that monitoring workers saps them of their autonomy and thereby reduces their effectiveness. Yet technology has intensified such surveillance in recent years: Managers now track everything from clinicians’ handwashing to... View Details
- Web
Reconceiving Products & Markets - Institute For Strategy And Competitiveness
William Lever in 1894 to combat cholera in Victorian England, today Lifebuoy is the world’s #1 selling germ protection soap—a win-win for Unilever and global health. The affordable soap’s unique formulation helps fight disease in the developing world. Lifebuoy's View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
- 19 Dec 2018
- Sharpening Your Skills
New Year, New Habits
bad behavior causes memories of those acts to gradually become less clear—a phenomenon they call “unethical amnesia.” Research Papers Habit Formation and Rational Addiction: A Field Experiment in Handwashing This study in rural West... View Details
Keywords: by Sean Silverthorne
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Handwashing By: Hussam, Reshmaan, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol Abstract—Regular handwashing with soap is believed to have substantial impacts on child health in the developing world.... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2019
- News
Making Eco Easy
formulated, concentrated products that consumers reconstitute with water in Blueland’s reusable acrylic spray bottles—tinted pink for bathroom cleaning, yellow for multisurface, and blue for glass or mirrors. The company also recently introduced a foaming View Details
Keywords: Jennifer Gillespie
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
behavior change. This might be because you need to engage in the desired behavior many times before it sticks as habit. With COVID-19, we’re going through an extended period of heightened adherence to healthy hygiene behaviors such as frequent View Details
Keywords: by Danielle Kost