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- News (139)
- Research (242)
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- November 2014
- Article
Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California
By: Timothy Simcoe and Michael W. Toffel
We study how government green procurement policies influence private-sector demand for similar products. Specifically, we measure the impact of municipal policies requiring governments to construct green buildings on private-sector adoption of the U.S. Green Building... View Details
Keywords: Public Procurement; Green Building; Quality Certification; Environmental Policy; Buildings and Facilities; Environmental Sustainability; Policy; Government and Politics; Green Technology Industry; Public Administration Industry; California
Simcoe, Timothy, and Michael W. Toffel. "Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California." Journal of Environmental Economics and Management 68, no. 3 (November 2014): 411–434. (Lead article.)
- 21 Sep 2012
- Working Paper Summaries
Public Procurement and the Private Supply of Green Buildings
Keywords: by Timothy Simcoe & Michael W. Toffel
- May 2009 (Revised October 2009)
- Case
Verne Global: Building a Green Data Center in Iceland
Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details
Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Green Technology Industry; Iceland
Steenburgh, Thomas J., and Nnamdi Daniel Okike. "Verne Global: Building a Green Data Center in Iceland." Harvard Business School Case 509-063, May 2009. (Revised October 2009.)
- March 2013 (Revised May 2013)
- Case
Building Innovation at Terrapin Bright Green
By: Amy C. Edmondson, Sydney Ribot and Mary Saunders
Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the... View Details
Keywords: Integrated Design; Entrepreneurs; Creative Industries; CONSULTING Firms; Energy; Design; Governance; Growth and Development; Innovation and Invention; Knowledge; Labor; Organizations; Problems and Challenges; Research; Strategy; Value; Consulting Industry; New York (city, NY)
Edmondson, Amy C., Sydney Ribot, and Mary Saunders. "Building Innovation at Terrapin Bright Green." Harvard Business School Case 613-053, March 2013. (Revised May 2013.)
- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Agriculture and Agribusiness Industry; Banking Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Alternative Energy Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
- March 2018 (Revised April 2018)
- Case
Morgan Stanley: Building Long-Term Sustainability
By: Vikram S. Gandhi and Lynn Schenk
This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details
Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions
Gandhi, Vikram S., and Lynn Schenk. "Morgan Stanley: Building Long-Term Sustainability." Harvard Business School Case 318-103, March 2018. (Revised April 2018.)
- December 2021
- Case
Green Monday
By: José B. Alvarez, Billy Chan and Dawn H. Lau
This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia
Alvarez, José B., Billy Chan, and Dawn H. Lau. "Green Monday." Harvard Business School Case 522-056, December 2021.
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
environment and social responsibility factors, could take into account manufacturers' political activities. Standards like the ISO 14001 environmental management system and the LEED green building standard,... View Details
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
emerging global problems with very long timelines and possibly irreversible effects," Reinhardt told the group. Strategies For a Green Business The debate on whether or how business should react has been "polarized and dominated... View Details
Keywords: by Martha Lagace
- March 2023
- Teaching Note
Northvolt: Building Batteries to Fight Climate Change
By: Debora L. Spar, George Serafeim and Julia Comeau
Teaching Note for HBS Case No. 323-042. View Details
- 2013
- Chapter
Beyond Platinum: Making the Case for Titanium Buildings
By: Jock Herron, Amy C. Edmondson and Robert G. Eccles
Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States
Herron, Jock, Amy C. Edmondson, and Robert G. Eccles. "Beyond Platinum: Making the Case for Titanium Buildings." Chap. 4 in Constructing Green: The Social Structures of Sustainability, by Rebecca L. Henn and Andrew J. Hoffman, 77–100. MIT Press, 2013.
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
“blockbuster” green patents, meaning they have developed foundational technologies that other companies frequently cite and build on in subsequent innovations. Cohen says many large energy companies have... View Details
- September 2009 (Revised September 2010)
- Case
Genzyme Center (A)
By: Michael W. Toffel and Aldo Sesia
Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details
Keywords: Green Building; LEED Rating System; Economic And Environmental Performance; Program Evaluation And Assessment; Tradeoffs Between Process- And Performance Standards; Buildings and Facilities; Business Headquarters; Governing Rules, Regulations, and Reforms; Standards; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Pollutants; Green Technology Industry
Toffel, Michael W., and Aldo Sesia. "Genzyme Center (A)." Harvard Business School Case 610-008, September 2009. (Revised September 2010.)
- March 2014 (Revised May 2014)
- Case
China Vanke (A-1)
By: Lynn S. Paine, John Macomber and Keith Chi-ho Wong
As China's largest homebuilder, China Vanke Co. Ltd. (Vanke) was facing an industry downturn sparked by strong government intervention. Faced with falling prices, Vanke's president must decide whether to keep the company's pricing and product positioning intact, and... View Details
Keywords: Real Estate; China; Green Building; Sustainable Development; Business Government Relations; Leadership; Business and Government Relations; Urban Development; Growth and Development Strategy; Safety; Real Estate Industry; China
Paine, Lynn S., John Macomber, and Keith Chi-ho Wong. "China Vanke (A-1)." Harvard Business School Case 314-104, March 2014. (Revised May 2014.)
- September 2022
- Case
ROI vs. ROI: The Grupo Baobá Family Office
By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger
Fernando Scodro, a third-generation member of his family, mulled over the next step in integrating an ESG strategy into his family office’s investment portfolio. While his family office, Grupo Baobá, had made excellent progress in incorporating his family’s values into... View Details
Keywords: Impact Investing; ESG; Green Building; Family; Partnership; Latin America; Brazil; Buildings and Facilities; Green Buildings; Family Business; Family and Family Relationships; Financial Management; Partners and Partnerships; Financial Services Industry; Brazil; Latin America
Cohen, Lauren, Hao Gao, Jiawei Ye, and Grace Headinger. "ROI vs. ROI: The Grupo Baobá Family Office." Harvard Business School Case 223-018, September 2022.
- March 2014 (Revised April 2014)
- Supplement
China Vanke (B)
By: Lynn S. Paine, John Macomber and Keith Chi-ho Wong
The case describes Vanke's response to the decisions posed in the A1, A2, and A3 cases and asks whether Vanke should expand its strategic scope by defining itself as an "urban facilities provider" rather than a "residential housing developer." The management team is... View Details
Keywords: Real Estate; China; Green Building; Sustainable Development; Asset Management; Growth and Development Strategy; Urban Development; Safety; Assets; Real Estate Industry; China
Paine, Lynn S., John Macomber, and Keith Chi-ho Wong. "China Vanke (B)." Harvard Business School Supplement 314-107, March 2014. (Revised April 2014.)
- April 2017
- Article
The Effectiveness of U.S. Energy Efficiency Building Labels
By: Omar Isaac Asensio and Magali A Delmas
Information programs are promising strategies to encourage investments in energy efficiency in commercial buildings. However, the realized effectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly... View Details
Asensio, Omar Isaac, and Magali A Delmas. "The Effectiveness of U.S. Energy Efficiency Building Labels." Art. 17033. Nature Energy 2, no. 4 (April 2017).
- March 2014 (Revised February 2016)
- Supplement
China Vanke (A-2)
By: Lynn S. Paine, John D. Macomber and Keith Chi-ho Wong
China Vanke's president and his team must decide on a plan of action after reviewing the quality issues the company faced in early 2012 after a series of highly publicized incidents concerning the quality of the homes they built. View Details
Keywords: Real Estate; China; Green Building; Sustainable Development; Asset Management; Leadership; Urban Development; Growth and Development Strategy; Assets; Safety; Real Estate Industry; China
Paine, Lynn S., John D. Macomber, and Keith Chi-ho Wong. "China Vanke (A-2)." Harvard Business School Supplement 314-105, March 2014. (Revised February 2016.)
- March 2014
- Supplement
China Vanke (A-3)
By: Lynn S. Paine, John Macomber and Keith Chi-ho Wong
China Vanke's president is considering whether and how the company might make further inroads into the commercial real estate sector, while continuing to lead in the residential sector. He is also considering whether to branch into overseas residential markets such as... View Details
Keywords: Real Estate; China; Sustainable Development; Green Building; Asset Management; Urban Development; Growth and Development Strategy; Safety; Assets; Real Estate Industry; China
Paine, Lynn S., John Macomber, and Keith Chi-ho Wong. "China Vanke (A-3)." Harvard Business School Supplement 314-106, March 2014.
- November 2022 (Revised March 2024)
- Case
Northvolt: Building Batteries to Fight Climate Change
By: George Serafeim, Debora L. Spar and Julia M. Comeau
In 2016, Swedish entrepreneurs Carl-Erik Lagercrantz and Peter Carlsson founded an electric battery company called Northvolt with the dual goals of creating a company to address climate change and bringing battery manufacture to Europe. Northvolt, which succeeded in... View Details
Keywords: Batteries; Climate Change; Factories, Labs, and Plants; Green Technology; Mission and Purpose; Goals and Objectives; Corporate Social Responsibility and Impact; Green Technology Industry; Battery Industry; Sweden; Europe
Serafeim, George, Debora L. Spar, and Julia M. Comeau. "Northvolt: Building Batteries to Fight Climate Change." Harvard Business School Case 323-042, November 2022. (Revised March 2024.)